beauty gurus, this one is for you.
If discovering the newest product launches, what’s worth and the hottest must-haves is what you’re interested in, then you’ll love a monthly makeup subscription box.
read: makeup boxes in the mail
That’s because subscription boxes are the easiest way to try new products without spending a fortune on full-size options.
so go ahead and dive into cult-favorite lip tints, silky shampoos, cream blushes, Korean skincare and more.
However, knowing which beauty and makeup subscription box is right for you (and your wallet) can be tricky.
each box is aimed at an individual audience, offering specific products and rings at a different price.
To make sure you find the best makeup and beauty subscription box for your lifestyle, we’ve reviewed the six most popular boxes out there.
click below to go to a specific box beauty review:
- fabfitfun
- allure beauty box
- glossybox
- birchbox
- boxycharm
- ipsy
1. fabfitfun, $50 to $180
what is fabfitfun?
“fabfitfun is a lifestyle membership that is best known for its flagship product, the fabfitfun box,” said katie rosen kitchens, co-founder and chief curator of fabfitfun.
In addition to the box, which includes full-size products from premium and emerging brands, subscribers can look forward to the brand’s social network, fabfitfun online community, members-only shopping experiences and special e-commerce sales.
“I think they look forward to the moment of excitement and discovery when the box arrives at their door,” kitchens continued. “During those five minutes that you are unpacking, it is as if the world stops and you can enjoy the perfect gift of self-care and fun.”
who is fabfitfun made for?
fabfitfun is made for the person who wants total control over their products. This is because each box is 100% customizable to each member’s individual needs and preferences.
“Each season, our members can select their favorite products from the seasonal selection, whether they want to upgrade their home decor, try on a new pair of stylish sunglasses, or find a perfect moisturizer for their skin.” kitchens said. . “If members are looking for more surprise and delight, our team of data scientists can choose for them. we look not only for the best products in the world, but specifically the best products for you!”
how are fabfitfun products chosen?
“each season we start with a trend forecast focused on the ingredients, materials, styles and colors that we want to highlight”, shared kitchens. “Then our merchandising team works with brands around the world to bring the vision to life.”
To ensure these practices are executed at their best, the fabfitfun team reviews thousands of products each season to ensure they are effective and work on different skin, body and hair types.
fabfitfun also focuses on brands that make a difference. This includes brands that use clean and effective ingredients, focus on sustainability, give back, are women-founded, bipoc and small businesses.
what sets fabfitfun apart from the rest?
fabfitfun stands out from the rest because they are dedicated to incorporating customer feedback.
“I like to say that our members are our fourth co-founder, as we really listen to their feedback and try to incorporate it into our decision-making on everything from product selection to shipping providers,” kitchens said.
fabulous details:
- price: $50-$180 plans available
- shipping frequency: seasonal
2. allure beauty box, $23 to $228
what is the allure beauty box?
monthly beauty subscription “helps consumers discover the latest and greatest in beauty,” said the editors of allure. “Think seducing the best in beauty and readers’ choice award winners delivered straight to your door every month.”
allure beauty box subscribers can always look forward to six or more products, including three full-size items, valued at over $100 per box. Other member benefits include a mini magazine with beauty tips and promo codes, free shipping, a new member box, and access to the member store where you can purchase items up to 80% off.
Members can also take advantage of limited-edition boxes before they’re available to the public, new product launches before they hit shelves, and events with allure’s editorial team and industry experts.
who is the allure beauty box made for?
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the allure beauty box is made for beauty connoisseurs looking for the latest and greatest. according to the editors of allure, it’s also perfect for “all skin types and tones.”
how do you choose allure beauty box products?
When choosing the products to be included, the editors of allure carefully select the best in beauty.
“We select universally flattering products and combine them with our editorial knowledge of products and ingredients,” the editors shared.
what sets allure beauty box apart from the rest?
“allure beauty box is the only monthly beauty subscription powered by publishers,” the publishers said, and they were right. so you know you’re getting the real deal each month.
allure beauty box details:
- price: $23 to $228 plans available
- shipping frequency: monthly
3. bright box, $18 to $210
what is glossybox?
“glossybox is the perfect beauty surprise: a monthly subscription box always filled with at least five handpicked beauty products delivered straight to your door from a variety of international brands,” said amy forsythe, director of shinybox.
With each box worth at least $75, subscribers can always look forward to exciting global brands, newly launched products and ways to use each item.
Subscribers can also accumulate shinycredit by completing product surveys, writing reviews and sharing shinybox with friends and family. this credit can be used to purchase boxes or limited edition items at lookfantastic.com.
who is shinybox made for?
With over 300,000 shinybox members worldwide, these pink boxes are made for everyone. To ensure this standard, shinybox regularly surveys its members to understand their needs, wants and interests.
“Your direct feedback, coupled with our own expert trend analysis, largely determines the overall selection of upcoming boxes,” said forsythe.
how are shinybox products chosen?
Along with customer feedback, shinybox also selects products based on its own analysis and trend research.
“We scoured the world for the best products, which our team personally tests, to determine the best settings for our glitters,” explained forsythe.
what sets glossybox apart from the rest?
Perhaps the most iconic part of glossybox is the presentation of the box, as the brand wants “every box to feel like a beautiful gift for our glossies,” said forsythe.
The construction of the box is also notable as it is sturdy enough to hold beauty items.
glossy box details:
- price: $18-$210 plans available
- shipping frequency: monthly
4. birch box, $15 to $156
what is birchbox?
According to candance mcdonald, director of impact at birchbox, “birchbox is a customizable monthly curated beauty and wellness sample box” spanning categories such as “beauty, hair care, skin care, body, makeup, fragrance and wellness”. the box is delivered directly to your home and allows users to try new products without having to purchase full-size options.
birchbox customers can also choose how they want to receive their monthly boxes.
“it can be a total surprise, they can pick a sample or they can pick a pick box where they know every sample they get each month,” mcdonald explained.
who is birchbox made for?
birchbox was created for everyone and strives to meet the needs of every customer every month.
“We are building a long-term relationship with our customer and regularly solicit feedback,” McDonald shared. “Our goal is to fully understand each customer’s needs and wants at any point in their discovery experience.”
how are birchbox products chosen?
birchbox products are selected based on relationship and connection.
“Our team builds relationships with industry partners to select products for our customers that deliver experiences of high quality, value and scientific integrity that align with our company values,” said McDonald.
what sets birchbox apart from the rest?
brichbox not only offers fun finds, but the brand is transforming the convenience of beauty products into a personal experience.
“Our goal is to fully understand the needs and wants of customers at any point in their discovery experience,” McDonald said.
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birchbox also stands out from the pack, as the box itself has launched many new brands and cult favorites such as the beauty shield.
birch box details:
- price: $15-$156 plans available
- shipping frequency: monthly
5. ipsy, $12 to $55
what is ipsy?
“ipsy is the preeminent beauty subscription that inspires self-expression and strives to make beauty more inclusive and welcoming to all,” said emine erselcuk, ipsy senior vice president of merchandising.
We agree, as the brand offers glamorous bags personalized using ipsy match, “a proprietary machine learning technology that analyzes hundreds of attributes to delight each member with beauty products that fit their lifestyle,” said erselcuk.
subscribers can also expect products from leading brands, curated themes and sustainability, clean formulation, and diverse representation.
who is ipsy made for?
ispy is truly the subscription-based service that has something for everyone.
“Our members are a cross-section of beauty enthusiasts, from Gen Z to baby boomers,” said erselcuk. “Our goal is to have a diverse assortment of products to appeal to a diverse member base.”
this is possible thanks to the information of the members. first, the member shares what she wants. the brand then uses its ipsy match algorithm to personalize each member’s bag.
how are ipsy products chosen?
When it comes to the products offered, ipsy looks at item appeal, brand values, product efficacy, and more. the brand also surveys its own customers to see what sticks.
“We surveyed our ipsters and asked them how excited they would be if they received a product and we only included in our assortment those products that our members rate the highest,” erselcuk shared. “Our member community actively participates in ratings and reviews; that feedback is harnessed to help us select brands that have proven to be loved by our community.”
what sets ipsy apart from the rest?
what sets ipsy apart? their dedication to community building.
“With an avid beauty community and over 200 million product reviews, ipsy has created the ultimate beauty discovery platform for the endless exchange of beauty ideas and inspiration,” explained erselcuk. “We’re not just delivering boxes, we’re building a community and supporting the next generation of beauty entrepreneurs to build their brands and reach new audiences.”
ipsy details:
- price: $12-$55 plans available
- shipping frequency: monthly
6. cash charm, $28 to $40
what is boxycharm?
“boxycharm is a leader in beauty box subscriptions, offering members five full-size products from the most popular brands, including fenty, anastasia beverly hills, luminous recipe, tarte and more,” said deanna caceres, vice president of boxycharm marketing. .
Members can also get access to new products, exclusive discounts and members-only online stores with up to 70% off retail.
who is boxycharm made for?
boxycharm wanted to create something for those who are obsessed with beauty, and they did.
“Our enchanters are fanatical about beauty,” said cáceres. “they are trend-focused, obsessed with beauty, and comfortable with makeup.”
how are boxycharm products chosen?
boxycharm uses a formula to obtain products such as the brand’s monthly theme, trend forecast and product selection of well-known and underground brands.
“Our team of merchandising experts tests and vets every product that goes into the box to make sure it meets our high performance criteria,” Cáceres shared.
The brand also surveys subscribers “to measure the enthusiasm for each product before including it in any subscription, to ensure that all featured products are approved by Allure,” explained Cáceres.
When it comes to product allocation, the brand uses a beauty quiz to gauge each charmer’s preferences and desires.
what sets boxycharm apart from the rest?
boxycharm was one of the first to offer five full-size products from leading independent and emerging beauty brands. Best of all, boxycharm is always on the hunt for innovative beauty experiences.
“[boxycharm] works to go above and beyond with an unprecedented selection of products, exciting partnerships and incredible offers to provide [charmers] with an unparalleled subscription experience,” said cáceres.
box charm details:
- price: $28-$40 plans available
- shipping frequency: monthly
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