Most of us have had the experience of sending an email and anxiously awaiting a response, but having no idea whether or not the recipient opened it. There’s only one good way to take all that guesswork out of it: email tracking. this article will describe how easy it is to track emails in gmail.
If you’re kept waiting for a while, you might be tempted to send a follow up. but how soon is too soon? what if they’ve read it but haven’t responded yet and another email would be overkill?
Reading: Tracking email opens in gmail
Email tracking is a method of tracking when a recipient has opened an email you’ve sent them, allowing you to make better, more informed business decisions. Get real-time insights into who’s reading your emails and who’s ignoring you.
Why not try our email tracking feature today? install the correct inbox and you will get access to email tracking in gmail for free.
can you track gmail emails?
yes, you can. the right inbox now offers functionality to track emails within gmail.
With our email tracking feature, you will be able to monitor and track:
- when your emails are opened
- what time they were opened
- what devices your recipients opened them on
- the location of the email opened and the ip address connected
- any links clicked within the body of the email
It’s all the features you’d expect from email tracking software, right inside gmail.
how to track gmail opens and clicks
It couldn’t be easier to use this function.
Follow these four steps to enable it and start tracking emails.
step 1. enable the feature by clicking the eye icon at the bottom of the gmail compose window.
Step 2. Select whether you want to track email opens, clicks, or both. this is done through the popup you see in the image below.
Step 3. See real-time notifications at the bottom left of your compose window.
Step 4. Click your Sent folder and hover over the checkmark icon to see how many times the email has been opened. you can also see where it was opened and on how many devices.
Email tracking is one of our customers’ favorite features. We want people to see the value in email tracking, so we’ve decided to add 5 email tracking credits to every free account. Download for free from the Google Chrome Store.
how does email tracking work?
The most common way that software tracks emails is by attaching a small pixel image that is invisible to the recipient. when the email is opened, the image is uploaded from the server and that data is logged. the sender then knows that their email has been opened.
the benefits of email tracking?
There are many benefits to tracking email opens:
- real-time tracking? you can send follow-up emails when you know the recipient is in their email inbox.
- If you know someone has opened your email multiple times in a day, you’re probably interested in what that you are sending them an email. then you can strike while the iron is hot.
Benefits of Email Tracking for Businesses There’s no denying the huge impact email can have on your business growth. Email marketing generates an average ROI of 4,300% and is especially helpful when targeting new customers.
Unfortunately, there are many reasons why you may not see that return on investment. For one thing, your emails probably won’t make it to your inbox, and you probably won’t notice unless you’re tracking them.
Email return on investment is 100% dependent on deliverability. it is imperative to find out if the recipient’s email provider bounces your emails or marks them as spam. email tracking also helps you make smarter business decisions when growing your pipeline.
Knowing key factors like when the recipient opened the email, how many times, and what content they engaged with can help you personalize your responses and optimize the cadence of your email campaign.
what kind of information is tracked?
This depends on the service you use, but the most common information that is tracked is:
- email opens and number of opens
- link clicks in email body
- time of day emails are opened
- devices that emails are opened on
- the location of the email opened
- the ip address of the recipient
how to grow your business with email tracking
The beauty of email tracking is seeing the results in real time. Timely data means you can make decisions in the moment that improve your chances of closing a deal, scheduling a meeting, or just starting a conversation. In addition to knowing who opened and when, you get helpful information like what device they’re using and whether they’ve clicked links to your sales platform, landing page, or custom quote.
send your first tracked email
reach out to start a conversation. Without getting your feet wet with an initial email, you’ll have no data to work with. optimize your initial email to improve your chances of getting a response. keep it relevant, keep it short, personalize it if possible, and make the call to action clear and concise.
prioritize your activity
You probably feel like there’s never enough time in the workday to get everything done. With email tracking, you can make sure the time you have is more effective by prioritizing your most important leads.
You know which leads are interested based on their email interaction. opening it is a start. opening multiple times or clicking links is the kind of engagement that tells you they’re interested and worth prioritizing for a follow-up.
optimize your follow-ups
Email follow-up will help you send more effective follow-ups. keeping track of an email that has been opened is very different from keeping track of one that hasn’t been touched.
You can set custom cadences that will send specific emails depending on whether the previous email you sent was opened or replied to, or a certain link was clicked. if they opened and engaged with your email, then you can choose to customize a more personal follow-up email.
clean your list
Data becomes stale for various reasons, and updating your list regularly can provide more accurate reports. start by saying goodbye to people who never open your emails. they can be deleted, or you can send a last-ditch “breakup” email to say goodbye and let them know it’s the last message you’ll ever send them.
go one step further and use a tool like voilanorbert to remove duplicates, filter out invalid email formats, and get rid of inactive, invalid, or parked domain accounts.
The ability to track opens and link clicks in emails reduces the stress of uncertainty and helps you work more effectively and efficiently.
See also: Recap: First-Class Mail Letters