benefits of outsourced mail: production, optimization, & workflow
Suppose your business or organization regularly communicates with your target audience through direct mail. In that case, moving from an in-house shipping process to outsourced printing and shipping can change your life. Critical monthly customer communications, which can be transactional or marketing-related, can be streamlined through outsourced mail services. you can minimize compliance risk and reduce costs for your business. Some of the main aspects that are positively affected by outsourced mailing are listed below.
1. equipment expenses
Installation of equipment is usually a large investment for companies. what is even more peculiar is that most industries in numerous different verticals do not need this type of equipment for their normal operation. so essentially, you’re spending a considerably large sum of money just on equipment that your business can do without.
Furthermore, most of this equipment or machinery also has a high maintenance cost, which can reduce your profits. By using an outsourced printing service, you can avoid unnecessary spending on equipment that your business simply doesn’t need.
In addition, the equipment will also require an operator and space to install it, which will cost you more money. even after doing all this, you may still not get the desired quality of your installed equipment. whereas with an outsourced printing service, you have to worry about the cost of the equipment and you also have the freedom to choose a service provider that produces top quality products.
2. payroll
If you choose to print and send your direct mailings with in-house equipment and labor, you may face a number of complications. We have previously discussed how equipment installation can cost your business. The basic concept of cutting costs always involves cutting staff, and it’s the same for printing and mailing services. Printing your business communications, such as letters, receipts, invoices, or marketing materials, can be a labor-intensive job. Printing and sending your direct mails is a lot of work, and it only gets worse in terms of manpower if you’re running custom campaigns.
The process of sending direct mail involves not only printing personalized direct mails, but also having to put them into envelopes, verify the addresses and label them on the envelopes, and finally deliver them to a postal service provider who then delivers them to the recipients. recipients. Outsourced mail and print services like Postgrid are equipped with advanced automation capabilities, and your company no longer has to worry about payroll for the employees involved in the direct mail process, since the outsourcing company takes care of it.
3. overtime expenses
You must have noticed how busy your workplace can be during those high-demand periods. Maybe you’re rolling out multiple offers, or maybe you’re billing numerous customers in a particularly busy month. In situations like this, you often end up working overtime, as does your direct mail team. most companies often end up with two or even three shifts during peak periods. Naturally, you will be required to pay for overtime hours performed by your employees.
Outsourcing your printing and mailing services means you’ll never have to deal with overtime expenses again. why? Because the third-party vendor you choose is an expert in their niche, they don’t charge any overtime expenses, mainly because they won’t have to work overtime. the outsourcing provider is equipped to handle surges in demand and meet your needs. advanced automated systems like postgrid are virtually unaffected by surge.
4. inventory management
Inventory management is another area companies struggle with when it comes to in-house print and mail services. companies are not equipped to handle the additional inventory requirements demanded by print and mail service. therefore, if a company were to start a new direct mail campaign that is managed entirely in-house, it would require adequate inventory to store the correspondence. the larger the business, the higher the inventory requirement.
Outsourced printing and shipping services take the responsibility out of stocking inventory for your mailings. When you hire an outsourcing company for your printing and mailing requirements, you transfer all responsibility to them, including the safe storage of your mailings. In addition, an outsourcing provider’s inventory system is optimized to handle the various requirements of its customers. By doing so, your business can not only save overhead costs, but also free up floor space. some of them even allow you to monitor your inventory online in real time.