The answer is: choose a reliable email service with a high domain reputation. this way you can focus on creating impactful email campaigns while the service takes care of the technical side.
To send mass emails without getting blacklisted, you need to consider the most important factors that influence email deliverability. they all depend on your choice of an email service. professional email marketing platforms enjoy great reputations and have built-in features that get your emails delivered to a recipient’s inbox.
use a trusted ip address
domain reputation is the central issue for isps. they use IP addresses to judge whether the sender is worth trusting. reputation depends on blacklist status, spam complaints, bounce rate, and spam traps. Also, an IP address needs a good warm up before sending emails from it. it helps isps realize that the sender is not a spammer. Your email marketing efforts will have a better chance of success if you choose the right service. sendpulse, just like any other email marketing platform, takes care of ip reputation for you.
configure spf records
isps use spf-record to make sure an email campaign is legitimate. they compare the sender id indicated in the dns with the ip addresses allowed to send emails from this particular domain.
Any legitimate service has a default spf record already set for you, but sendpulse allows you to set your custom spf record for free.
use double opt-in when collecting subscribers
This is an email subscription method that guarantees both a legally obtained and a compromised mailing list. To join your list, users must confirm their subscription twice. this way you are protected against invalid email addresses and spam traps.
add an unsubscribe link in each email
This is a must if you are a good seller. allow your customers to unsubscribe if they are no longer interested in your brand. This way, you’ll be dealing with an engaged audience and spam complaints won’t hurt your reputation as a sender. When creating an email campaign with sendpulse, don’t worry about the unsubscribe link – our service automatically includes it in all templates. but you can still create your own, which best suits your style and brand.
maintain the frequency of sending emails
marketers tend to ask their subscribers how often they would like to receive email campaigns. still, it is recommended to send an email at least once a month so that customers do not forget about your brand. Also, isps will be suspicious if you start bombarding your subscribers with tons of emails out of the blue.
use an email spam checker
our drag-and-drop editor and provides recommendations to help you improve your sender reputation. follow recommendations on subject line, preheader, email body, unsubscribe link length, stop words, etc. to create spam-free email campaigns that are more likely to reach subscribers’ inboxes.
read how to check your emails for spam with sendpulse here.
As you can see, your emails won’t have a chance to be blacklisted with sendpulse’s professional tools. Find more information on how to send spam-free emails in this article.
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last update: 23.08.2021