When it comes to reaching your subscribers and re-engaging them, your newsletter is key. So which of the Big Four companies is right for your needs? Constant Contact, MailChimp, Mad Mimi, or Get Response?
Constant Contact: Your free trial gives you 60 days to send to list of up to 10 contacts.MailChimp: If you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free.Mad Mimi: Lets you store 2,500 contacts and send 12,500 emails per month.Get Response: Within the 30-Day Free Trial you may host up to 250 Subscribers in your mailing list.
Constant Contact: $30/mo for 2,500 contactsMailChimp: $30/mo for 2,500 contactsMad Mimi: $16/mo for 2,500 contacts (with unlimited emails)Get Response: $20.50/mo for 2,5000 contacts
Constant Contact: Customizable templates, image editing, contact management, social integration, & analytics.MailChimp: Customizable templates, list segmentation, widespread service integration, & analytics.Mad Mimi: Customizable templates, widespread service integration, & analytics.Get Response: Customizable templates, A/B testing, form builder, inbox preview, & analytics.
So far so good?
Just looking at the basics, I’d begin by choosing either MailChimp or Mad Mimi – they both let me start with my small list and begin a paid plan as my needs expand, meaning I can get comfortable with the service without feeling like I’m actively trying to trial it before it ends. So let’s look into those further.
MailChimp: Hundreds of templates to choose from. While some are too niche for a normal newsletter, there are plenty of others that can be branded to your site.Mad Mimi: No templates in the traditional sense. Instead there are pre-made color schemes to choose from and an easy template builder to use.
Ease of Use
MailChimp: Better for the advanced user, MailChimp can be a little difficult to navigate, and some of the features aren’t explained in such a way that you understand exactly how useful they are!Mad Mimi: Quite easy to use, from setting up a campaign to taking advantage of their ‘addons’ which are powerful features made simple.
MailChimp has list segmentation, and A/B testing.Mad Mimi has a not-so-pretty web form for sign-ups.
That’s up to you, of course. How powerful do you need your email marketing to be? What do you want it to accomplish? What should your template look like?
I think for a lot of basic newsletters, with less technically inclined owners, Mad Mimi is the easier service to navigate, and won’t have you pulling your hair out. They’ve simplified a lot, and if you’re OK with a basic template as well as sign-up forms, you’ll probably find the fancier features easier to delve in to.
Honestly, I am a techie person, and I think Mad Mimi is probably my best fit. Even as someone whose first email marketing was with MailChimp.
Thoughts from the audience?
If you’re using MailChimp or Mad Mimi, why did you choose them as your service? And if you’ve used both – what are your opinions?
About Lauren Gray
Lauren believes in doing everything with passion and transparency, which mostly means she sends really long emails riddled with exclamation marks. When she’s not making your site faster and easier for you to manage, Lauren enjoys procedural dramas, mojitos, and long walks on the beach (with her dog).
June 16, 2014 at 10:40 am
I was wondering if you can help me to include the genesis enews extended in every post.By the way I really like your social sharing icons, do you use a specific pluggin for it? Can you tell me the one you use?Thank you so much for your help.Best Regards,Pablo
August 22, 2014 at 12:34 am
First off, let me say I love your site and your posts! I am in the process of switching my wife’s site over from WordPress.com to .org and your posts have helped a lot. Especially the one about the social icons. Need to get Bloglovin’ in there! My question for you is, have you tried MailPoet yet? I had Mailchimp at first, but I think I’m going to make the switch. It’s pretty clean and seems integrated, very, very well with WordPress. Do yo uhave any thoughts on it?
Keep up the awesome work! Your site has inspired me to try and sell myself and services up here in Minneapolis.
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