Over 58% of the world uses social media these days. that means it can no longer be dismissed as just a fad or trend. The reality is that your contacts are on social networks, whether you like it or not.
so it is a good idea to add social media icons in your gmail signature. otherwise it could alienate most of the people now using these platforms.
adding social media icons to a gmail signature is easier than you think.
here is a quick guide to help you through the process.
why should i add social media icons to my email signature?
There are many reasons why you may want to add social media icons to your gmail signature. for example:
- to get new followers and fans for very little work.
- to add some social proof to your email outreach.
- so your email signatures look more professional. check out these email signature examples for inspiration.
- to show your customers you’re ahead of the curve
- to create another potential channel for inbound traffic and sales.
how to add social media icons to my signature (instagram, facebook, etc.)
step 1. head over to google images and do a quick search for the social media icons you’re looking for. If you’re active on many different social networking sites, decide which ones are the most relevant to include.
step 2. verify that you are logged into the correct gmail account; you don’t want to add your personal social media accounts to your business email.
step 3. click the gear icon in the upper right corner and click view all settings.
step 4. On the general tab of the settings page, scroll down to signature.
Step 5. Click on the signature you want to edit.
step 6. now you must click on the insert image option.
step 7. upload the icons (images) you downloaded from google earlier.
step 8. select the image or images you want to upload.
Step 9. Make sure to select the image you just uploaded by clicking on it. then click the link icon that looks like a chain to the left of the image icon.
step 10. take the url of the social network profile you want to have in your signature and paste it.
step 11. that’s it! If you have multiple social media icons and accounts that you need to add to your signature, you just need to repeat these steps for each one.
keep multiple gmail signatures in check with the right inbox
Having multiple signatures can be very useful for several reasons.
For example, if you use your email both professionally and personally, it can be helpful to have two separate email signatures.
work in public relations or outreach? having multiple email signatures that can help you close deals is very helpful.
however, switching between signatures natively in gmail can be a bit tricky. that’s where the right inbox comes in. With the right inbox, you can instantly switch between signatures with a single click, and less time playing means more work gets done.
4 more ways to improve your email signature
Adding social media icons is a great start to enhancing your email signature. however, there are other things you can do to ensure your signature is effective. Whether you want to increase subscribers, appear more professional, or anything else, try these 4 simple strategies:
1. add your contact information
One of the underrated ways to improve your email signature is to add your contact information. some people see your signature as a simple approval. however, in the right circumstances, it can be used as a kind of business card.
as a best practice, always include the best phone number, email address and alternative contact methods (such as whatsapp). that way, people can contact you on their preferred channel.
2. use images or graphics
One of the reasons signatures are so powerful is because you can use visual images. in the body of the email, an image or drawing could be distracting.
however, when creating your signature, you’ll want to end on a big note. images can create a more striking design that evokes emotion, whether it be respect, hope, professionalism, or intrigue.
3. awards mention
If you don’t brag about yourself, no one is likely to bother to do it for you. think of any awards, sponsorships, or positive quotes about yourself.
If you don’t have any personal awards, use your company credentials. this adds social proof and credibility, increasing the likelihood that your target market will take you seriously.
4. insert a call to action (cta)
Not all emails will have a cta in the body of the text. however, you can always include one in the signature to encourage general engagement.
Consider adding a cta signature that prompts your reader to visit your website, watch a video, provide feedback, or explore your products and services.