– mailtrack adds double checkmarks to your email software for an easy email tracking solution.
– know if your recipient has actually read your message, like you would with skype or facebook messenger.
– email tracking is for everyone and is especially useful for professionals.
It would be annoying for everyone involved, right?
Imagine having a face-to-face conversation with someone without knowing if they really listen to what you say. Worse yet, imagine having to check with that same person over and over again to see if they got what you said through other channels, like social media or phone calls.
that’s what happens with our email conversations. Email is a useful, stable and flexible communication platform that hasn’t changed much in the last three decades. Email tracking is almost as old as email, with the first email marketing messages being sent in the late 1970s. However, it is only in the last few years that it has been possible to start tracking individual emails. , a change that caused the “read” receipts that are common in apps like imessage or whatsapp.
know if your email was read at a glance
how does email tracking work?
Email marketing tools like mailtrack for gmail (for individual use) or mailchimp (for mass email) add a web beacon to their senders’ email to know whether or not the recipients have opened the email. this beacon consists of a small image pixel that is loaded from the service provider’s web server.
The technology is the same used by analytics tools like google analytics or kissmetrics to count website visitors. It has been widely used for decades in the marketing and sales departments. On its support page, Google teaches developers how to use and implement tracking pixels to count the number of impressions of content.
The efficiency of email tracking technology has increased substantially in recent years, due to the tendency of email servers to display images by default.
why use email tracking?
mailtrack.io allows the exchange of emails to happen in a more natural way, reducing the number of follow-up emails and phone calls. As “read” receipts have become more pervasive in mobile chat applications like Skype or Facebook Messenger, there has been a growing demand for tools that add such functionality to both everyday and professional email accounts.
email tracking for marketing and outreach
Building a strong professional business network is a key success factor for both professionals and organizations. email is a privileged networking tool, a preferred communication channel among influencers.
Email tracking lets you know the right time to get back to your contact. it also gives you insight into the best subject lines and times to email someone. read receipts help you avoid follow-up phone calls, lessening the chances of disturbing people you want to keep close.
email tracking for teams and schools
Hot internal communication channels like slack and hipchat aim to make teams send less email, not replace it. While these apps make it easy to contact colleagues for more specific topics, emails are still the best channel when it comes to conveying more complex and less urgent issues.
mailtrack is especially useful for teams. When both senders and recipients have the mailtrack extension installed in their browsers, our tool has the ability to distinguish which recipients have opened group emails sent to three or more people.
In schools and colleges, mailtrack enables students, teachers, and professors to better synchronize work with each other. Knowing that your tutor has opened your email with work due tomorrow will give you peace of mind. teachers can also be better informed about which students actually know the material they shared for the next class.
email follow-up for public relations and media relations
If you’re trying to reach journalists, not trying to throw anything at them that isn’t extremely important has become one of the golden rules of public relations.
mailtrack lets you know if and how many times the editor or writer you’re trying to communicate with has opened your emails. With that confirmation, you can completely change the nature and frequency of your follow-ups. if the reporter only opened it once after a day or two, you might want to consider not trying to go back to it until you have a better presentation. it’s better to save that contact than to risk being labeled a PR spammer.
Email tracking is also helpful for journalists as they too have difficulty contacting advertisers and sources. knowing if they saw your email will help you develop better tactics and not get blocked by contacts hours before an important deadline.
email follow-up for sellers
The best time to call a sales lead is right after they’ve read your email. They’ve just reviewed your business proposal and if they’re interested, they now have your brand and product in mind.
mailtrack is one of the must-have applications for sales that can increase your productivity and success rate. Other tools, like rapportive and email hunter, are great examples of sales tools that complement mailtrack by giving you additional information about your prospects and finding their email addresses on the web.