We’ve always really liked email personalization for the simple fact that it works. The best way to personalize your emails is to show your charm, access social media, or just speak your mind.
A lot of people use gmail for their personal and business accounts (google apps). As a result, there is a growing need for Gmail to work as well as any complete email marketing solution.
Image Credit: Oberlo Email Marketing Statistics
if you are a heavy user of gmail, you could use the following tips to personalize your emails: add_this_text
1. customize outgoing gmail address
If you’re using gmail for business, your johndoe@gmail.com email address simply won’t cut it. you will need something like johndoe@johnscompany.com. Go to your gmail settings and make sure you add this email address so your emails are forwarded to your inbox while your outgoing email address looks professional.
You can customize your emails as much as you want, but without a professional-looking email address, chances are your emails will spend time in the spam folder. Mike Beato has a helpful post on how to customize your outgoing email address. we believe that a quick reading clarifies this task.
2. mail merge to personalize bulk email
many occasions will require sending multiple personalized emails directly from your gmail account. Unlike the slow and cumbersome mail merge of yesteryear, gmail mail merge helps you accomplish a lot without much effort.
erica ho from lifehacker.com has a helpful post on how to use mail merge to personalize mass emails and send them in bulk. regular email marketing campaigns work best, but personalized blast emails have their place, for example to broadcast messages, reinforce your gmail contacts for whatever reason, etc.
3. use templates but paint your love
gmail labs gives you the opportunity to use templates by enabling the “canned responses” feature. To create templates, all you have to do is compose a new canned response and save it as a template. most emails can be reused and this is not where customization comes in.
however, for most salespeople and business owners, it’s also important to be organized and efficient. combine the usefulness of email templates for gmail, but don’t forget to add a line or two.
4. reminders make conversations special
We don’t really notice it, but most of our regular emails continue as conversation threads. Since it is digital, there are gaps and time delays for each conversation. That’s why it’s important to set reminders in emails so you can keep track of recipients.
Now, email alone calls for a reminder service, as putting every email on your favorite “to do list” program can be overwhelming. rightinbox was built for gmail and has a “remember me” button with options like reminding you “only if no one replies”, “mark it”, “archive it” or “mark read or unread”.
5. find a connection
what do we mean when we say find a connection? we are not talking about the recipient being the connection. we mean finding something you have in common with your recipient.
Our inboxes are overflowing every day, so you need to stand out.
find their linkedin or twitter profile and see what they’ve been talking about recently. find something you have in common: it could be where you live or lived, your favorite sports team, or the movies you both like.
It doesn’t take long to do this, but it can make a world of difference to your emails.
6. use your name more than once
If you’ve read articles about personalization before, you’ve probably seen that they mention that you must use your name in the email. “to whom it may concern” is simply not enough.
With mail mergers, email marketing software, and outreach and sales tools becoming more common, every savvy email user is inserting recipient names.
and that means you should be too.
add your name in the subject line. bring it to the body copy. you can even log out with it.
It’s a small tip, but a great one for personalizing emails more than other people.
7. wait for triggering events
Let’s assume that the email or presentation is not crucial to send at this very moment. in that case, you can wait for a trigger event to help personalize your email.
A trigger event could be your business receiving seed funding or a big hire for your company, for example.
Whatever the trigger, even a simple sentence referencing it can provide more personalization than any other email that arrives in your inbox.
do you use gmail for your business? how do you personalize your emails?