If you have an event to promote, you need to make the most of your social currency to spread the word and help you sell tickets. Facebook allows you to set up your own event fan page for free so you can communicate with the more than two billion members of the site. You can also set up private event pages that will help you invite a select group of guests. Facebook Live allows you to share your event with those who may not be able to attend.
In this guide, we’ll show you how to create an event on Facebook, share it, and make it private or public, depending on your event needs. We’ll also walk you through how to use Facebook Live and best practices for sharing live content.
How to Create an Event on Facebook
Create an event from a personal profile from Facebook
- Login to Facebook, click the Menu button on the top navigation bar.
- When the menu expands, click “Events” tab. It’s the first option under the “Social” heading.
- On the left side, select “Create new event”.
- Choose whether to create an online event . or one in person.
- In the left sidebar, you can set whether you want to create a public Facebook event or a private one. Note that you can make a private event public, but a public event it cannot be made private at a later date.
How to Create a Public Event on Facebook
A public event is visible to anyone inside or outside of Facebook who You will be able to see things like the event description, photos, event discussion, and videos. The event can also be found in search.
Once you have chosen the type of event you want to create, you can add all the details in the left sidebar. This includes information such as:
- The name of your event
- A photo or video of the event
- A location
- The date and time of your event
- Any co-hosts (for example, a venue that might host your event)
- An entry URL
Yes If you want to hide the guest list from the public or from other people attending the event, you can uncheck the box that says “Show Guest List” under “Event Settings” which is in the sidebar when you get to “Indication of details”. Additional information.”
With Facebook public events, you can also add SEO information to help make your event more discoverable, including a category, description, and keywords.
For example, if you’re running an online marketing workshop, you might want to add keywords like “marketing,” “social media,” and “online workshop.” The next time someone searches for “online social media workshop,” they might find your event, helping to increase registrations. And if your event is in person, be sure to include the location in your keywords, like “New York” or “Los Angeles.”
Once you’re satisfied, you can click ” Create”. to make your event, or save it as a draft to come back to later.
You can also see under “Event Host” that you can choose whether to host the event from your personal profile or from a Facebook business page .
How to create a private event on Facebook
The only people who can see private events on Facebook are those who have been invited. Invitees can invite all their friends to an event on Facebook if the admin allows it, and if invited, they can see the event description, photos, posts, and videos. Note that you can’t share a private Facebook event, you can only invite people to view it.
Good to know: Private Facebook events can only be created from a personal profile . If you are creating an event from your Facebook business page, there is no way to make the event private.
Create a personal event by selecting “Private” in the left sidebar and following the same steps outlined in public events instructions above.
Create a Facebook Event from a Facebook Business Page
If you want to host the event through your business, select the dropdown menu and choose the business account. You can also set up an event directly from your Facebook Business Page using the guide below.
Follow these instructions to create a new public event on Facebook hosted by a Business Page:
- Open your business page on Facebook.
- Use the dropdown next to “Share” and select “Create Event”.
- Add all the details, such as the event name, location, time, and description.
You can also create a recurring Facebook event. Once you have filled in the required details, click on “Schedule multiple events”. Under “Frequency,” click the dropdown menu and choose whether you want your event to take place daily or weekly. You can also create a custom frequency by clicking “Custom” on the calendar and choosing your own dates. This feature works well with Eventbrite’s Multi-Event Ads campaign tool, which is a great way to bolster your marketing opportunities without increasing your budget.
How to Edit Your Facebook Event
Changing circumstances happen all the time and may mean you’ll need to edit the details of your event listing. To edit your event, go to the business or personal profile hosting your event and you’ll see “Events” on the left side. This is your events manager on Facebook, where you can see a list of all your upcoming dates. Use the dropdown menu next to each event to edit, share, or duplicate your event.
To add another host:
- Click the “Events” tab on the left – right side of your profile or page.
- Select “Edit” and find the “Co-hosts” section. Here you can search your friends list to add another host to your event.
If you need to add another host to your Facebook business event:
- Open your company page and select “Events” in the menu on the left side.
- Next to the event, select “More” and “Edit event”.
- Under “Options”, you will see a field for co-hosts. Use this to search for people you want to add as co-hosts for your events and select “Save”.
Sharing a Facebook Event
How to share a public Facebook event
- Click the “Events” tab on the left side of your profile or page.
- Select ” Host” in the left side menu.
- Under “Events you are hosting”, you will see all your events. If you’re wondering how to invite people to an event on Facebook, all you need to do is select “Share”. It will also give you the option to share it on Messenger or via News Feed.
- To share the link outside of Facebook, open the event and copy the URL from your browser.
Alternatively, share from the event page itself by selecting the Share button at the top of the event page.
How to share a private Facebook event
- Click the “Events” tab on the left side of your profile or page.
- Select “Accommodation” from the left side menu.
- Under ” Events you are hosting “, you will see all of their events. To share the event, select Invite.
- Search for friends by name, email address, or phone number. With at least one of these details, you can invite all of your friends to an event on Facebook.
- You can also share an event on your Facebook page by adding a link to the event page.
Remember: events Private events are invite-only and will not be viewable by the general public.
Integrating Your Facebook Event with Eventbrite
If you use Eventbrite to promote your event, you can easily integrate it with Facebook, with the added benefit that attendees can purchase tickets without ever leaving Facebook. Here’s how to do it:
- Go to “Manage Events” in your Eventbrite account. Select your event, then go to “Add to Facebook” (under “Marketing”) and log into your Facebook account.
- For new events, you’ll only see the option to add to Facebook if you don’t have no existing Facebook event. For an existing event, click “Link tickets to an existing Facebook event.”
- Facebook requires a location to help people find events in your time zone. If your event is online, you’ll still need to set a location in the search bar under “Help people find your event on Facebook.” Just add a city. This location will not display in your online event.
- Select the ticket types you want to add to your event. Deselect all tickets if you don’t want to sell tickets directly on Facebook. You can still post the event to Facebook, but there will be a ticketing link on your Facebook event that will redirect you to your Eventbrite event page.
- Publish your event.
How to Promote Your Facebook Event
Eventbrite has a variety of helpful marketing tools, like Eventbrite Boost, to help promote your Facebook event and get more out of your Facebook ads.
Eventbrite Boost is the all-in-one marketing platform designed for event creators. This tool makes it easy to reach new people, engage fans and followers, and increase your attendance, right from your Eventbrite account. With the latest Boost update, it’s never been easier to do just that. The new Eventbrite Boost features personalized marketing plan recommendations for you and your events, more effective campaigns and audience segmentation powered by Eventbrite information technology, and clearer visuals of audience insights.
Powered by Eventbrite’s exclusive data, Boost’s Smart Audiences feature lets you find new attendees, connect with them through your social advertising, and sell your events. Do this by adding Smart Audiences to any ad you run through Boost.
Multi-event ads allow you to market your entire event calendar quickly and effectively. Publish your entire event calendar, spend less time and money on marketing, and rest assured that your campaigns are up-to-date and running smoothly.
How to Use Facebook Live at Your Event
Facebook Live is a real-time video feed, and anyone who is in the Facebook app at the time can tune in. As you stream, people watch and interact with you through comments and likes. It’s an easily accessible way to broadcast any event and can even cause an increase in your attendee base: 30% of people who watch a live event will attend the same event the following year.
How you use Facebook Live
- Build buzz by letting your audience know when you’ll be streaming. According to Facebook, a 24-hour notice gets the best results.
- Using the Facebook app on an Android or iOS device, go to the page, group, or event you want to broadcast from.
- Select the “Live” button and add a description.
- Before you hit “Go Live”, check that you have a strong signal.
- Try to stay Go live for at least 10 minutes so people have plenty of time to tune in, and don’t forget to engage with commenters afterwards.
4 Inspirational Facebook Event Pages
Now you know how to create a Facebook event page and how to use it to publish it. Here are four examples of events that make the most of Facebook event marketing opportunities:
1. Leeds Festival
As soon as you land on the Leeds Festival Facebook event page, you’ll see the eye-catching video header and Book Now call-to-action. A clear call to action is essential. He got someone to visit his Facebook event page and got them excited enough to want to buy a ticket. Now direct them to the ticketing page before they change their mind.
2. Egg London
A Victorian warehouse nightclub with DJ sets in multiple rooms, Egg London hosts multiple events each week and expertly uses Facebook to promote them. His team also uses Eventbrite Boost to update a busy event calendar, save time and sell out shows. Egg London can manage all of your social media ads on Eventbrite Boost, with the same low budget. As a result, their event marketing is more effective and efficient: the club generated six times more revenue than when using only individual platforms and had 2,500 more clicks.
3. Paradise Wildlife Park
Paradise Wildlife Park has been using Facebook Live to invite fans, anywhere in the world, to take a look at the park. Whether it’s a pride of lions or a family of otters, the team regularly broadcasts the animals and interviews keepers to keep clients interested during off-peak hours. The hashtag #liveatthezoo is used so that followers can easily keep track of event information. And during live broadcasts, the park promotes merchandise as a way to increase revenue.
4. The London Coffee Festival
This year, the London Coffee Festival is hosting a free virtual event before the live one. With highlights including talks from influential coffee entrepreneurs and a latte art presentation, the virtual program gives attendees a taste of what to expect at the festival. Organizers have been using Facebook to share fun coffee-themed videos to keep fans engaged. They have also promoted event sponsors and partners on the page, giving them added value.
Find your audience on Facebook
By creating a Facebook event page , you will be able to reach a much wider audience. But to really engage potential attendees visiting your page and increase ticket sales, you’ll need to use calls-to-action, hashtags, live video, and more. Drive even more attendees to your event page with Facebook ads.
Whether you’re connecting people in person or virtually for poetry readings, cooking meals, or concerts, you’ve got a lot on your plate. Lighten the load and reach new audiences right from your Eventbrite account with Eventbrite Boost.
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