While recipes are lists of ingredients and instructions on how to cook a dish, they are also a collection of culture, experience, and creativity.
Family recipes capture the emotions and heritage of ancient culture. Her own recipes are a work of art that excites the flavor palette. Even more, they can take you down memory lane, back to your childhood.
As a food blogger, you can start creating and sharing recipe cards to increase your brand visibility, excite your audience, and increase conversions.
The best part is that You don’t have to be tech-savvy to create beautiful recipe cards that your audience can share. We have an easy solution to help you.
Read on to learn how to easily create and share recipe cards on your food blog.
Why is creating and sharing recipes important?
Food is a form of cultural heritage, a sign of union and a token of love.
Therefore, you can prepare your favorite recipes to celebrate a family gathering, a festive period. , a colleague’s bachelorette party or a friend’s party. Recipes have the power to preserve and share memories.
Today, it’s common to find people searching the web for food recipes that they can use, save and share. In fact, there are over 5.8 million results for “food recipes”. That’s why you should create shareable recipe cards to increase your brand visibility and provide answers to your audience’s questions.
Some people still collect hard copies of their family’s favorite recipes and other old recipes in recipe binders and organizers. On Etsy and Amazon, you can even buy 4×6 kraft recipe cards that you can fill out by hand.
Also on social media channels and blogs, you can find various ways to share recipe cards and other revealing content for other platforms such as Facebook, Twitter, Email and WhatsApp. To do that, sometimes readers simply copy and paste the link to your blog or video, and send it to friends and family via text message or email.
There is, however, one simplest and most personalized way to do it. share your recipe cards on your WordPress website with your audience. This is by using a plugin.
Benefits of using a plugin to create and share recipe cards
As a food blogger, you have several things to implement: content creation, visual quality, content strategy, marketing plans and audience satisfaction. You don’t intend to spend all your time trying to create and share recipe cards.
You need to use a recipe plugin to get the job done faster and better.
However, There are several recipe plugins available online, and deciding which one to use can be overwhelming.
With WP Recipe Maker, you can effortlessly create and format your recipes into recipe cards that can be shared or even printed. This 5-star plugin has several templates you can choose from. It also comes with customization options to create custom recipe cards.
You can also improve the visibility of your recipe cards by displaying a “jump to recipe” button on a blog post, or by making the post make it more appealing by adding a video to it.
The WP Recipe Maker paid packages (Premium, Pro Premium and Elite packages) have enhanced features for food bloggers to create and share recipe cards. These include:
- Add calls to action to direct your audience to a specific place
- Add the name of the recipe author
- Allow allow users to rate recipes, which is important for search engine optimization (SEO), without leaving a comment
- Include links for taxonomy terms like your courses, cuisine, or keywords
- Add affiliate links — for ingredients and equipment — to your cards
- Have interactive checkboxes for your ingredients or instructions
How to create and share business cards recipes with WP Recipe Maker
Using the WP Recipe Maker plugin to create and share recipe cards is an easy process if you know the steps to follow.
Here is a step by step guide on how to create and share recipe cards with WP Recipe Maker.
To create recipe cards
1. Go to WP Recipe Maker in WordPress and click Download.
2. Go to your WordPress dashboard and click Plugins> Add New > Upload Plugin.
3. Choose the WP Recipe Maker zip file in the window that appears. Then click Install Now.
4. Click Activate Plugin.
Alternatively, you can:
- In your WordPress Dashboard, go to Plugins > Add New.
- Search for “WP Recipe Maker.” Click Install Now.
Then, Activate the plugin.
5. Select WP Recipe Maker in your dashboard.You will be prompted to click Start Onboarding to configure the plugin.
6.WP Recipe Maker t There are 5 recipe templates available in the freemium version: Basic , Combine, Elegant, Classic, Compact. Preview the templates and choose the one you like best.
7. You can add a snippet button if you want.
8. To create your recipe, select Board from the WP Recipe Maker menu. Then click Create Recipe.
9. Fill in the necessary recipe details, such as recipe image, name, kitchen, servings, prep time, ingredients, instructions, calories, in the window that appears.
10 . When you’re done, click Save and Close.
11. To add recipes to your posts, select Posts in the WP Dashboard. You can add recipes to existing or new posts.
12. Add a new block and search for WP Recipe Maker. Before you finish typing, a list of options will appear on the screen. Choose WPRM Recipe.
13. Your post will look like this after you preview or publish it.
To share recipe cards
You can add sharing options to Pinterest, Facebook, Twitter, email and text sharing . Also, you can set sharing options to let people save the recipe to their collection or print it.
1. Go to Settings in WP Recipe Maker. Click Open Template Editor.
2. Select Recipe Template from the available options and choose your preferred recipe template. Click Clone and Edit Template.
3. It prompts for a name for your cloned template. Enter a name and click OK.
4. It automatically takes you to an editing page.
5. Click Edit HTML and copy the code that looks like this:
6. Scroll to the bottom of the HTML, create a space, and paste the copied code there.
The buttons will be duplicated at the bottom of the page like this:
7. Click Add Blocks:
8. Choose Share Recipes on Facebook from the Recipe Blocks list.
9. After selecting the Recipe Facebook Share block, choose where to place the block in your recipe template.
The end result will look like this:
10.Click Paste Style From… above Style in the button customization menu and click an existing button style, e.g. Recipe pin.
A border will appear around the Facebook button. Click Stop above Paste Styles From: to continue customizing.
Then select the Facebook icon.
The screen will look like like this:
You can edit the icons, text, and border colors to suit your preferences like this:
Need more help? You can also see the steps in the video here!
Best Practices for Encouraging Readers to Share Recipe Cards
Now that you know how to create recipe cards to share, there are certain Steps you should take to encourage recipe sharing:
- Add social sharing links to your recipe cards: This is critical to increasing brand awareness , SEO ranking and authority.
Social media shares are not directly considered a ranking factor in search engines. However, they can indirectly amplify the ranking factors that Google considers. If lots of people share your recipe cards, that tells search engine bots that your content is high-quality and relevant to your audience.
Moreover, this will increase the visibility of your content because the more people share it, the more people will know about your recipe cards.
- Add images to your recipes: This is essential because the human brain processes images 60,000 times faster than texts. Add images to compel your readers to stay.
You can also add videos to increase your conversions, as 86% of businesses use video as a marketing tool.
The more time your audience spends on your page, the lower your bounce rate will be. Also, the higher the engagement and social sharing rates.
- Use Email Newsletters: You should send email newsletters to your subscribers every time you post your post. You can even include the recipe cards with options to use and share.
- Ask your audience to share: Over 90% of people Those who read your content will also read your CTA. Tell your readers to share your recipe card with someone they think will love it.
Include these CTAs in your videos and recipe cards.
Conclusion
Recipes are an important part of our culture, a showcase of creativity, and a tool to excite our palates.
As a food blogger, it’s exciting and satisfying to create and share your best recipes with those who will appreciate them: your audience.
You can easily create these recipe cards using a WordPress plugin and make your readers happier by making them shareable.
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