How to create an email for your shopify store


For more information about how Shopify collects, uses, and stores personal information, see our Privacy Policy.

Before you install and configure Shopify Email, verify that your store meets all the requirements.

Requirements to use Shopify Email

To use Shopify Email, you need to have an online store with Shopify, and have the Online Store sales channel installed. If you want to send emails to your subscribers using Shopify Email, then your store must have a Shopify paid subscription plan with a payment provider set up.

If your account is on the trial plan, then you can create emails and send test emails to yourself using Shopify Email, but not to your subscribers.


Additional CNAME records may be added to your DNS settings. These are required for Shopify email, so don’t delete them.

Install Shopify Email

  1. Navigate to the Shopify Email app page .
  2. Click Add Application. If you’re not signed in to your Shopify account, you’ll be prompted to sign in.
  3. Click Install App.

You can find Shopify Email in the Marketing section of your Shopify admin. Click Create Campaign > Shopify Email.


All merchants on a paid Shopify plan have 10,000 free emails to send at the beginning of every month. Email cost is calculated using the following rules:

  • Emails are counted based on each individual email address to which an email activity is sent. For example, sending 1 promotional email to 800 subscribers counts as 800 emails.
  • Unused emails do not roll over to the next month.
  • You can send additional emails beyond the 10,000 free emails at a cost of $0.001 USD per additional email. For example, sending an additional 1,000 emails would cost you $1 USD. You are not billed for additional emails until the cost reaches $0.005 USD.
  • Shopify Email is available on all Shopify paid subscription plans, and you’re only charged for the emails you send.
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For more information, see the cost of Shopify Email.

Confirm your sender email

To send emails using your address sender email address from Shopify Email , you must confirm ownership of your sender email address. You can confirm ownership of your sender email by authenticating your email domain or by verifying your sender email address in your Shopify admin.


  1. Click Shop Details .
  2. In the Contact Information section, click View Email Settings.
  3. Follow the prompts to authenticate your email domain or verify your email to confirm ownership of your sender address.

Change your sender email address

Your sender email address is the email address shown in the From when your customers receive an email. of you. If your domain is hosted by a third party, you must connect it to Shopify SPF and DKIM records. If you don’t, the From field in your email messages may appear as, or the email message may be marked as spam. To increase your brand awareness and help prevent your email messages from being flagged as spam, use an email address with your store’s domain.

If you have a domain hosted by Shopify, then you do not need to do any additional configuration to send from an email address associated with your store’s domain.

If you want to change your sender email address, you must confirm ownership of the new email address. sender’s email in order to successfully send emails from the new address.

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Some email providers don’t support Shopify or require you to adjust your domain settings. Learn more about setting up your email address.


  1. Click Shop Details.

  2. In the Contact Information section, click Edit.

  3. Change your email address under Sender Email.

  4. Click Save. p>

  5. Under the Contact Information, click View Email Settings.

  6. Follow the prompts to authenticate your email domain or verify your email.

If your sender email address ends in instead of a custom sender email address that ends with your store name, then your email address may appear in inboxes. such as through

If your sender’s email address is protected by DMARC, then your email address may appear in inboxes as non-, and your customer’s responses will be forwarded to your s chosen sender email address.

If your domain has not been verified, also known as authenticated, then your sender email address will appear in inboxes as the chosen sender email address with via after. Verifying your domain removes email through Verifying your domain also helps with the deliverability of your emails.

If your domain has not been authenticated, then your sender’s email address appears in inboxes as the email address. email of the chosen sender with via afterwards. To send email from your email address without through, you can authenticate your domain by clicking Authenticate on the sender email page. A new window will open giving you instructions on how to create four new records with your domain provider. The hostnames and values ​​of the new records must be entered in the order in which they appear in the new window. Verification of your domain can take up to 48 hours. If you’re having trouble or need help setting up your third-party domain, you can contact your third-party domain provider.

Not all domain providers use the same terminology to create new records. Instead of “hostname”, the terms “name”, “label”, or “prefix” can be used. This is where your record is linked. “Value” can be referred to as where this record “points” to. or “fate”. Learn more about third-party domains or contact your third-party domain provider for more information.


If the verification process fails, you need to double-check you have created the four new records successfully. Review the hostnames and values ​​to confirm that they match the guidelines provided. If you entered the values ​​incorrectly, you can try again to verify your domain.


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