What is a podcast on YouTube?
This guide doesn’t tell you how to start a YouTube channel; she focuses on podcasts in the YouTube space. So, first of all, it is essential to understand what exactly “having a podcast on YouTube” means. YouTube is a video search engine, not a podcast hosting platform. If you just upload your podcast to YouTube, it wouldn’t be a podcast anymore; it would just be a YouTube channel.
Why does that matter? Well, it all comes down to your goals.
Youtube Channel or Podcast
If your goal is to create your own brand, you can do it with just one YouTube channel. This is basically your own profile and page on the YouTube search engine where you can upload any video content you want.
On the other hand, if your primary goal is to break into the podcast space, YouTube by itself is not a podcast. In this case, you probably want your episodes to appear on all the major podcast platforms (such as Spotify, Apple Podcasts, and Google Podcasts). In that case, you should start a podcast, and then you can choose to take the extra step of uploading the episodes to YouTube as part of your audience building strategy.
In short, a YouTube podcast is simply a podcast that is shared on YouTube.
Although we must add that this does not mean that YouTube does not cater to podcasts. Recently, the company owned by Google, launched a page dedicated exclusively to podcasts. More of YouTube’s push to a podcast address is likely to come, but we’ll have to wait and see.
And with that out of the way, let’s look at the steps you’ll need to take to start a podcast.
How to Create a YouTube Video Podcast
1. Choose your equipment and recording software
Before you get started, the first thing you’ll need is a YouTube equipment kit. First, decide what kind of equipment and software you’ll use for your podcast.
What do you need to start a video podcast?
If you’re just starting out, here are the basics of video equipment and podcast software we suggest you need to create a video podcast.
- A good quality microphone
- An HD camera, webcam, or even a phone camera can work
- A laptop or PC
- Headphones
- Recording software
- Editing software
- Software podcast hosting
Additional equipment and software to consider include:
- Tripod
- Microphone Boom
- Audio mixer and/or interface
- Additional microphones and cameras
- A lighting kit
Podcasting microphones
When looking for the right microphone for your needs, be sure to consider whether you’ll need a USB connector or a USB connector. More advanced XLR with a mixer.
You’ll also want to think about your recording atmosphere; If you’re in a studio with controlled background noise, your best bet is a condenser microphone (which brings out the richness of the voice but is sensitive to ambient noise). If you are recording outdoors or in unpredictable environments, you may want to opt for a dynamic microphone.
Here are some of the most popular podcasting microphones on the market today:
- Blue Yeti Microphones
- Rode Procaster
- Rode NT-USB
- Audio-Technica ATR2100-USB
- Rode PodMic
Most Popular Video Cameras for Podcasts
Especially if your goal is to get your podcast on YouTube, you’ll want to be prepared from Start with a quality camera to capture a video of your recording session.
Most video podcasters opt for an external webcam for sharper, clearer images than their computer’s built-in webcams.
If you’re looking for a webcam, check out some of the most popular brands below:
- Logitech HD Pro Webcam C920
- Logitech C922
You may prefer a handheld camera. In that case, unless you have someone to hold the camera, there’s a good chance you’ll be putting it on a tripod while recording. For this reason, most long-form podcasters avoid DSLR or mirrorless cameras. They also turn off automatically after 30 minutes.
The following are the main podcasting camcorders in use:
- Sony HDR-CX405/B
- Panasonic Full HD Camcorder HC-V770K
- Canon VIXIA HF R800
- Sony Alpha a6000
- Nikon COOLPIX B500
Recording Software
Finally, you’ll need to choose software to record and edit your podcasts.
If you’re serious about podcasting and make a lot of online video calls, you’ll want to invest in quality software that will give you professional-level results. Many beginning podcasters just use GarageBand (Mac users) or Audacity. Still, we must admit that we are biased towards everything Riverside.fm features to record remote interviews with high quality and low barriers to entry.
Whichever recording software you choose, be sure to look for something reliable and easy to use. And be sure to consider what podcast format you’re creating; if it’s an interview podcast, you’ll need to record the conference calls in the best quality (ideally with separate audio/video tracks for each guest), then edit in post-production with other software, if necessary.
If it’s a solo podcast, you can probably record and edit in one show.
2. Record your podcast
Before you record, it may be a good idea to plan and create a podcast script. This will help you determine exactly what you might need to record. It might also be a good idea to think about any additional footage you’d like to capture if you’re recording video content.
Next, you’ll need to determine your recording method, both for audio output on your media hosting platform and when you upload your content to YouTube.
Since YouTube has a visual component, it’s essential to think about what method you’ll use to present your podcast.
It’s also important to note that there’s technically a difference between a “video podcast” and a static image with audio overlaid on it. Many podcasters simply upload their recorded audio with the image(s) attached, but that is not considered a true video podcast. Below, we’ll discuss the three ways to record a podcast for YouTube.
Record Audio Only
As a podcaster, you’re likely drawn to the audio media. By adding YouTube to the mix, it’s simpler to continue recording just audio and then create background images to accompany your recording.
In this scenario, you’d simply convert your audio files to .mp4s (since YouTube doesn’t accepts .mp3) and create a simple background using graphic design software like Canva or Inkscape.
When you design your background image, you don’t need to be fancy. Include things like:
- The name of your podcast
- The URL of your website
- The logo of the podcast
- The host and guest names for the episode.
Suggested dimensions for YouTube images are 2560×1440 pixels or a 16:9 aspect ratio.
Something to keep in mind: YouTube podcasts without video don’t get as much listener engagement as video podcasts. So, if you plan to use YouTube podcasts As the main component of your audience building strategy, it’s best to level up your game using one of the methods below.
Recording a video podcast using your computer’s webcam
Your next option is to record your podcast simply using your computer’s built-in webcam and its built-in microphone or an external microphone. If you run an interview podcast, this low-cost setup may be the best solution for you.
If you choose to record remote interviews, remember to invest in quality recording software. Many video conferencing software options are limited by your Internet speed or connection quality, which is why Riverside records up to eight participants locally on their own devices, eliminating the worry of slow connection speeds.
With video resolution up to 4K, separate audio and video tracks, as well as quick reuse tools, it’s no wonder creators like Gary Vaynerchuk and Marques Keith Brownlee use Riverside for recording. The good news is that you can also start filming in Riverside!
Record a video podcast using external cameras
Ultimately, you may decide to record your podcast with one or two external cameras. Many people conducting in-person interviews or conversations choose this setup.
There’s no need to buy expensive equipment; you can even use your iPhone to record a podcast. It may be worth getting a tripod, but even this isn’t always necessary.
Just remember that since you’ll be recording parts of your room as a background, you need to take your “setting” into account. At the very least, set your camera to record so you have a good idea of which part of the room will be in the frame. Then, arrange the background however you like.
3. Edit and prepare your podcast for publication
Once your podcast episode is recorded, it’s time for the post-production stage. While many YouTube podcasters don’t edit their podcast recordings, they still need to prepare the product to get a final result. You will want to:
- Transcribe your video
- Design attractive graphics or slides to keep your audience engaged, if the podcast is audio-only
- Split your videos into smaller “microcontent” for posting to YouTube (more on this in step 5)
If you decide to edit your podcast recording, you’ll need to use editing software such as GarageBand, Audacity, Adobe Audition or Reaper.Although, instead of having to use separate software, you can use Riverside, which allows you to edit your video content immediately after recording. Our Magic Editor is easy to use and has tools to help you customize your content and adjust your audio in minutes.
4. Set Up Your Podcast Streaming and Media Hosting
If you have a podcast that’s already up and running, chances are you already have your podcast streaming and media hosting set up. But if you don’t have a podcast yet, this step is for you.
Remember not to use YouTube as your primary hosting provider, as it would then just be a YouTube channel, not a podcast. A YouTube channel has its uses, but if you went this route, you wouldn’t be able to maximize the reach of your podcast by taking it to other podcast platforms.
Therefore, it is important to set up your media hosting and feed before uploading videos to YouTube.
Decide on a hosting site as your base operations for your podcast feed to get started. Here are some of the more popular sites:
- Buzzsprout
- Captivate
- Podbean
- Simplecast
- Resonate Recordings
These websites are repositories of your podcast audio files and the places where you create your podcast feed. Just like using web hosting for a blog, a media hosting platform is essential for starting a podcast.
Once you have a hosting site and have uploaded your first few podcast episodes, you will need to submit the RSS feed of your podcasts to iTunes and other podcast directories like Google Podcasts, Spotify, Stitcher and any of the other places people find your podcasts.
Next, it’s time to upload your podcast to YouTube.
5. Deciding on a Video Format for YouTube
YouTube podcasters have a few different options for uploading content to YouTube. Which you choose (or if you choose a combination) depends on how much time and energy you have to spend on additional editing and organization, not to mention your marketing goals.
Let’s see how to create a podcast on Youtube with three of the following options.
Upload full episodes
The simplest method is to upload each full episode directly to your YouTube channel. With this option, no additional planning or editing is necessary. It’s also easy to automate with apps like Repurpose.io and Podbean.
But it does have some downsides:
- If they can watch the full episode on YouTube, your audience no need to find you on iTunes or Spotify. This means fewer subscribers to your podcast’s RSS feed, which can hurt your sponsorship numbers.
- Naming videos is trickier. Since YouTube is a search engine, your search engine optimization (SEO) is key to appearing in the search results of your target audience. With a long-form podcast episode, it’s difficult to encapsulate all of the episode’s content in one SEO-friendly title.
- People may not want to watch a long video. Many podcasts are longer than an hour, but your audience may not be willing to watch it all at once. This will lead to video abandonment rates which could further hurt your SEO.
Please note that if you choose to upload videos longer than 15 minutes, you will need to verify your Google account with YouTube. . Fortunately, however, the verification process is quite simple.
Once you have a verified account, your upload file size is limited to 128 gigabytes or 12 hours, whichever is less. If your video file size is larger than the limit, you can try compressing it in video editing software.
Go Live
A Once you learn about podcasting as a process, you might want to try streaming a few episodes live on YouTube. It allows for a more interactive experience for your audience.
The Riverside.fm platform allows your audience to call in to your podcast show live. You can answer questions, do mini-interviews, and interact with your viewers in real time.
Turn your podcast episodes into micro-content
Perhaps the best thing to do is to break down your recorded podcasts and use them on YouTube as microcontent. You can upload clips from your episodes as videos that are easier to digest and also easier to headline for SEO purposes.
This is a great way to use YouTube videos to grow your audience. These micro-content pieces are much easier to share on social media, not to mention more videos equals more downloads, which means more revenue from sponsors. And since you don’t post full episodes on YouTube, your short videos are more likely to draw viewers to your website or RSS feed.
“The channels that give you the best growth are always going be the centralizedWe’ve seen podcasts like H3 or Joe Rogan do really well by leveraging YouTube by putting up clips that could be published and get a lot of exposure, and then driving that traffic back to the podcast.”
However, this method has some drawbacks. Microcontent production requires more time to edit and upload, and you will need to have knowledge of YouTube SEO to title all your videos well. Although, Riverside makes microcontent production much easier Our Clips tool allows you to select key moments in your podcast and, with a few clicks, you can create short content based on this, all ready to be distributed on YouTube.Watch the video below to learn more or sign up! Get excited and start creating your own Youtube shorts!
Choosing to upload your videos as microcontent can be more complicated at first, but in the end it gives you more opportunities to creativity and audience participation.
6. Creating a YouTube Podcast Channel
Finally, let’s get into some of the details of creating a home for your YouTube content.
- If you haven’t already, create a YouTube account. If you have a Google or Gmail account, you can use the same username and password.
- In your account settings, select “Create a channel” (or navigate to this page). > Fill in the requested information (including your country, date of birth, gender, and preferred privacy settings) and click the “All done!” to complete the setup. If you need help choosing a channel name, feel free to use our YouTube name generator.
- Upload videos to your channel. On your channel’s home page (“youtube.com/yourchannelname”), click the Upload button to start adding videos. You can add multiple videos at once or even start a live stream from this page.
- Create an enhanced feed with Feedburner.Feedburner is a service from Google that allows you to track your podcast feed statistics, add a podcast summary to episodes, add iTunes podcasting items, and assign keywords and categories to your content.
- Insert RSS feed URL from YouTube on your website with a subscription link.While this step is optional, it makes sense to direct your website or blog audience to your YouTube presence.Feedburner should provide you with a subscription link or use the standard format for YouTube feeds.
7. Promote and monet Launch Your YouTube Podcast
You may think all your work is done once you’ve finished creating your YouTube podcast. You should definitely think about promotion and monetization strategies, though.
How to Promote Your Podcast on YouTube
We’ve already mentioned that promoting shorter clips and snippets your podcast are a great way to promote and grow your podcast’s audience on YouTube.
“The channels that will give you the best growth will always be the centralized ones. We’ve seen podcasts like H3 or Joe Rogan do really well by leveraging YouTube by putting clips that could be published and get a lot of exposure, and then driving that traffic back to the podcast.” -Buzzsprout Head of Marketing, Alban Brooke (Hit Publish)
You can also try other YouTube strategies like:
- Get on board with YouTube shorts</li
- Share your YouTube podcast videos on social media
- Maximize SEO wherever you can
- Use calls-to-action to keep viewers subscribed or direct them to your podcast
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- Collaborate with brands or other podcasters
How to monetize a podcast on YouTube
Monetizing a podcast is a little different from promotion as your main goal here is actually to earn income from your podcast.Just like any audio podcast, you can practice similar tactics to make money from a video podcast from YouTube. This may include:
- Sponsorships
- Advertising and affiliate marketing
- Paid subscription content and more…
It is worth mentioning that YouTube has dedicated tools for creators to earn money. In this case, if you are a YouTube podcaster, you should check out the YouTube Partner Program to learn how to monetize your podcast.This gives you monetization access to:
- Ad revenue to earn revenue from ads
- Channel Memberships for private use and exclusive paid content
- YouTube Premium Earnings giving you a reduction of your subscribers’ Premium rate
- Merchandising shelf to sell any branded podcast merchandise
- YouTube Shorts Fund to earn money to create YouTube shorts
Please note that in order to use these features you may need to meet certain criteria and requirements set forth by YouTube.
More information:
How to FAQs Starting a Podcast on YouTube
Is it Better to Start a Podcast or a YouTube Channel?
Creating a podcast or a YouTube channel are viable means of growing your audience. Podcasts are generally better if you’re looking to build a loyal audience, while YouTube is better for reaching more viewers. It can also be easier and cheaper to create an audio podcast, since you won’t need additional camera equipment or do any video editing. With that said, we suggest creating a video podcast that you can repurpose on a YouTube channel so you get the best of both worlds.
Can you start a podcast for free?
Yes! You can definitely start a podcast for free, but this may not yield the best results. Technically, all you need is a free recording and editing app like Riverside and you’re ready to start creating a podcast. Many podcast platforms are completely free, so distributing and publishing your podcast shouldn’t be a problem either. However, we suggest investing a bit if you want to access better features and record in higher quality with better equipment and software.
How does a beginner start a podcast?
Anyone can start a podcast podcast with these simple steps:
- Choose a topic and plan the structure of your podcast
- Create a podcast brand
- Set up your recording equipment studio
- Schedule and record your first episodes
- Edit and refine your podcast recordings
- Publish and promote your podcast
For a complete and detailed guide, head over to our post on starting a podcast.
Is YouTube Good for Podcasts?
Yes! With over 2 billion users on YouTube, the platform is a great way to grow your podcast’s audience. By repurposing your podcast on a YouTube channel, you access a new audience and increase the searchability of your podcast. A YouTube channel could also become another source of monetization for your podcast, as there are many ways to make money on YouTube.
Can you turn a YouTube video into a podcast?
If your YouTube video fits a podcasting format, then you can turn it into a podcast. podcast. . You can also download it and adjust it to fit more in the podcasting space.
If you want to create a video podcast, you can download and publish your videos to a podcast hosting platform that supports video. On the other hand, if you want to create an audio-only podcast, you can first convert your video to an audio format. Fortunately, there are plenty of online converters you can use to do this.
In fact, we suggest recording separate audio and video tracks so that you have the freedom to modify your podcast and use it for both audio and video content. A YouTube creator like Riverside allows you to record separate audio and video tracks for each participant with no issues.
Does YouTube offer money to podcasters to create videos?
This may not be the case for all podcasters, but earlier this year, YouTube offered several podcasters and large podcast networks up to $300,000 to create YouTube video content. While YouTube has reached out to its own selection of podcasters, other podcasters can still find ways to get paid from YouTube. As mentioned above, there is always the YouTube Partner Program that could help podcasters monetize their show.
Can you post an Anchor podcast to YouTube?
In the beginning, Anchor didn’t offer much in the way of video podcasting. This year they started pushing video and with their new Riverside integration, all users can seamlessly create video content for distribution to Spotify and other directories.
That being said, YouTube is not like most podcast directories. It’s more of a video hosting platform itself and doesn’t require you to host your podcast on a third-party platform like Anchor. This means that you would not upload your podcast to YouTube in the same way as a podcast RSS feed.
Instead, you’ll need to upload it directly to YouTube. If you want to post an Anchor podcast to YouTube, simply download it and re-upload it to YouTube.
Does YouTube have a podcast platform?
There’s no YouTube podcast app or anything like that, but YouTube is starting to try harder to attend to this. media. They recently launched a page dedicated to podcasts.
Who knows if there will be a YouTube podcast app in the near future?
How to start a podcast on YouTube: Riverside .fm makes the process easier
Starting a podcast journey can be difficult at first, but it can also be inspiring and rewarding once you start building a loyal following.
As with any undertaking, it’s important to invest in the right team and prepare well to give yourself the best chance of success. This means making a plan, researching which methods will work best for your goals, and choosing the right software for your needs.
At Riverside, we’re proud of the recording software we’ve created that’s easy and simple to use, but still packs a punch. If you’re ready to jump into the world of podcasts, get started today for free!
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