This content has been reviewed and verified by Zaheer Dodhia, a logo and branding expert.
Businesses have now realized the importance of brands because they want to establish a relationship based on trust and integrity with its consumers. . Therefore, visual components are necessary to create a strong brand and that is the reason why marketing experts recommend using your brand logo everywhere. Your logo identifies your business. It has to stand out, be unique and memorable.
How to create a unique logo?
Designing the logo is a crucial process because you just have to do it right! You don’t want to risk your company’s sales by making common mistakes during the logo design process. For companies, time is money. In this sense, they can take full advantage of services that can help them create their custom logo design in 5 minutes.
According to Chris Moore of SMBillion, the number one rule of thumb for establishing your brand as a small or medium-sized business is to differentiate yourself from the competition by creating unique assets, including logo design.
Here are some tips to make your logo unique and eye-catching.
1. Keep it simple
Logo design is mainly based on the choice of font and shape. Both must be simple. That’s why you can easily recognize brands like McDonald’s and Apple just by the logos.
Using too many fonts or colors in your logo design will only confuse the consumer and not successfully communicate the message you want to send. A simple glance tells the consumer that you are organized. A messy logo sends a negative first impression to the consumer. So don’t rush when it comes to selecting the perfect font or shape, take your time and experiment to pick the perfect one. Also look for a font or shapes suitable for the business and refrain from using the very common ones.
2. Avoid too many special effects
What do the new Skype logo and the London Olympics logo have in common? Both seem to go overboard with the special effects.
If your logo design needs a lot of special effects to look amazing, then the design is to blame. A well-designed logo doesn’t have to rely on special effects. Design the logo without special effects, that’s what makes a strong logo design. Add the effects later when you have actually created the black and white logo. A strong logo design looks great even without the effects.
3. Do Not Copy
Take a look at the first two logos. The first logo belongs to Pepsi and the other one belongs to Korean Air. Maybe one of them copied it or maybe it’s just a coincidence, but Pepsi being a stronger brand, the Korean Airs logo lacks originality and gives a negative impression.
The same seems to be the case with the CNN and FDA logos. You can see the words merged into one in both cases.
If you want to have a strong brand identity, copying, stealing or borrowing the basic shape or logo idea of another brand is an unwise move on your part. part. .
Related: Make Your Innovative Logo Design In 5 Minutes!
4. Use vector graphics
Your logo has to go everywhere! For this, it is resized for different stationery and promotional items. If you plan to use clip art or photos for your logo design, don’t. Use software like Adobe Illustrator to design the logo because vector graphics ensures that the image remains consistent when resized. Clip art in logos cause problems when reproduced. By using clip art, portraying your brand is cheap!
5. Think Out Of the Box
Brands like FedEx and Amazon embrace this concept with their logo designs, making them unique in the process.
Let your creativity flow while designing the logo. Compile multiple concepts and work on the ones you find best. If you’re smart about making unconventional designs work, don’t be afraid to take a risk. For example, if you’re using a web video maker, make sure the logo colors are brand-friendly.
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6. Keep your color scheme simple
A logo that has too many colors looks unprofessional. As a designer, you may be tempted to add as much color as you can.This is a mistake. Remember, it’s not the color that defines the identity of your logo; it’s how it looks. Therefore, it is better that you concentrate on its shape before breaking down the color palette. You can play around with different shades later, but be sure to stick to a simple color scheme.
You can see how WWF keeps its logo simple by taking advantage of negative space. Samsung does the same with a blue and white scheme for its logo.
7. Keep fonts to a minimum
You may be tempted to use more than two font styles to make your logo unique. This is a common mistake. Using too many fonts in a single logo is just as detrimental to a design as using too many fonts. It just makes your layout look messy. It could also confuse viewers.
If you want your logo to be recognizable, don’t use more than two fonts like Nike and Calvin Klein did –
8 . Avoid visual clichés
Anyone who sees the Nike Swoosh knows what brand it represents. Nike also gets accessories for the Swoosh symbol because no other brand has used it before. And symbols that have already been used become clichés.
If you were planning on using similar symbols like a thought bubble or arches, don’t. These have been overused. If you absolutely have to use them, do it a different way.
Verizon has come under fire for its new simplified logo. The ‘tick’ is a symbol that has been used by many other brands. The ‘eye’ in the CBS logo, on the other hand, seems unnecessary. Other brands in broadcasting, like CNN, don’t need to rely on these images to tell audiences what they are.
9. Use your own font
A font can make or break a logo design. Remember, your goal is to make your logo stand out. One way to make it unique is to create a font of your own. Using overused typefaces will hardly make you unique. Take a page from successful brands like Disney and Google.
Hopefully these tips will help you design an amazing logo. If you have any more useful tips, feel free to share them with us in the comments section.
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