Customer feedback is one of the most valuable assets of any business. It has never been more relevant than ever, especially with the rise of direct-to-consumer industries and brands struggling to build a loyal customer base.
Great customer experience and customer satisfaction are on the rise. becoming the essential factors for all. future successful business And having a form builder for customer feedback forms as a tool for every customer interaction will help businesses iterate, improve, and achieve the ultimate relationship with their customers.
A customer feedback form is a simple web form that incorporates a few questions relevant to a particular business that is usually shared via email or displayed prominently on a website, where customers can easily submit their responses.
So, let’s dive into more detail about why feedback is so important and how to create the best feedback form for your business:
Why what should meet? Comment?
As I mentioned in the introduction, gathering feedback will be one of the main ways that companies will learn to grow and gain a loyal customer base.
It is also becoming a part essential of every product page.
Direct-to-consumer brands must build strong customer relationships, exceed expectations and provide outstanding service.
These are and will continue to be the standards for success.
And the feedback is in your score.
To learn more about why reviews are so important, we recently hosted a webinar covering most of the reasons why you need to incorporate a feedback process into your business right now. Check it out:
And now, if you want to start creating your own feedback form, you’ve come to the right place. Read on to choose which type of tool best suits your needs.
Create a Free Website Feedback Form
The easiest way to collect feedback is through an online feedback form that you can create right now.
You can use different tools for this purpose, such as Google Forms, Typeform or the like.
Most of the general form tools have the functionality to create comment forms, share the form through the link and get answers.
But to do a full cycle of collecting feedback from forms and also from social networks like Google and Facebook, you’ll need a feedback management system.
In the text below, I’ll It will show you how to use the EmbedSocial toolset to create feedback forms, share feedback via email, and also display collected feedback in a testimonial widget on your website.
- Log in to EmbedReviews (if you don’t have an account, you can set up a free trial)
- Choose Web Forms and enter the name and privacy link
- Choose the type of widget to display the form (popup, button or embed form)
- Copy the top right embeddable code
- Paste the code in the position of your website where you want it to appear
See below for more details on how to display comment options on your website.
Additional options include:
- Customize button appearance
- Choose language
- Define a custom redirect link after submission
- Add a privacy policy
- Choose notification alerts: to receive a notification in your email every time a customer fills out the form
If you don’t need advanced functionality, you can create an account and start using the free version of EmbedReviews, which will allow you to create feedback forms for free and embed them on a website:
See demo of the feedback form →
To get started, follow the instructions below:
Create an advanced feedback form with the Forms Builder
Another way to create customer feedback to survey and measure overall experience of the client is through the use of online form builders.
EmbedForms offers many industry-based survey templates that can help you collect valuable feedback from your customers.To get started, follow these steps:
- Create an account
- Choose an opinion survey (in this case, click on the customer satisfaction survey template customer )
- Edit and customize the form template to your needs
- Once you’re done, click ‘Save’ and ‘Publish’ to make the form public. form
- Copy the form link and send via social media and email or
- Go to Embed and get the embeddable code from the top left to display the form on your website
For more details, follow a step-by-step tutorial on how to embed comment forms.
If you feel the survey form needs further modification, you can do so by removing or adding feedback questions, changing fields (for example, using a Likert scale or other metrics such as NPS, CSAT, CES, or by adding demographic questions if necessary) or by applying some of our professionally designed themes.
Create a Shopify Feedback Form
With a verified reviews tool, and You can create a dedicated form that displays a product reviews widget that can be fully customized.
This app is fully integrated with Shopify and blocks the entire circle of collecting and displaying customer feedback, all on autopilot.
The goal of this type of app is to make sure that its feedback generation process is automatic.
And best of all, all feedback received is linked to the purchase trigger, which means solicitation emails are sent only to buyers, verifying that an actual buyer submits the information.
Here’s how it works
- Install the app – it’s free for up to 100 monthly orders
- Customize and activate the requested email </li
- Click Form Builder and create a feedback questionnaire with custom form fields and multiple choice, dropdown, or checkbox questions.
- Customize and activate the testimonials widget
That’s it.
Here’s a snapshot of the form builder:
The system will now start sending the request emails whenever a shopper purchases a product from the store Shopify.
You can also configure testimonial widgets to display collected reviews in real time right below your product information.
Bonus: One of the very advanced options for collecting quick feedback via email is the AMP forms setup. AMP is a new standard in website building provided by Google that helps tools like Verified Reviews turn sent emails into an AMP email.
The main benefit of AMP email is the option to display the completed form within the Gmail inbox, allowing the recipient of the email to instantly fill out and submit feedback form responses .
Drastically improves the user experience and the amount of feedback collected simply because the customer doesn’t need to leave the email console and navigate to a separate web page to complete the form.
Feedback Form Templates
Here are some sample forms you can create based on your industry type:
- Survey NPS – Typically an NPS format in which the Net Promoter Score measures the customer’s experience with your brand.
- Customer Satisfaction Survey – Similar to NPS but a more detailed survey of customer satisfaction. interaction of your customers with your brand. employees, product quality, and the like
- Employee Feedback Form: A form where you list employees and collect feedback about their interaction with your customers
- Testimonials Form: A web form to collect testimonials and get concrete feedback on your customers’ experiences with your products
- Website Feedback Form – Collect concrete feedback about the navigation structure and information you provide on your site website and learn what you can improve, first-hand, from your website visitors
Other useful forms for collecting customer feedback ck:
- Complaints form : specific form designed to collect complaints.
- Can be embedded into any position or content on the website
- Provides an option to authenticate users with Facebook
- Has a unique link that you can share as a separate page
- You can create a separate widget and embed it on your website
- Send the feedback form by email
- Display and embed the feedback form on your website
- Ask for feedback in an online chat
- Number of purchase times (for example: once, 1-3 times, 3 times)
- Value of the order (for example: up to $100, $100-$500 or $500+)
- The age of the interaction (for example, less than 1 month, 1 -3 months, 3+ months)
- The previous customer experience (eg: positive or negative)
- Category of products purchased (eg, jeans, sweaters, t-shirts)
- Send email 3-5 days after purchase
- Before sending an email, make sure the product is delivered
- Make sure the feedback form link in the email is correct
- Double check if the form has the right questions for your audience
- Send a test email to your employees or customer support team
- Possibly A/B test the email headline to ensure better open rates
- Set up a follow-up set up the email and schedule it to send after five days to customers who don’t respond to the first email.
- Repeat this sequence every time you get new customers
- Here’s how it works.
- Install the app
- Go to Email and turn on the AMP option
- Once a purchase is made, customers using Gmail will receive the email request for feedback in an AMP format.
With this process, your main goal is to make the form as user-friendly as possible.
So at first, you’ll probably want to focus on a form that can generally help you capture written comments and a rating.
More complicated forms can take a long time for the customer to complete, so you may see higher bounce rates and fewer responses. That being said, online surveys should not be too long or consist of unnecessary survey questions.
Here’s a simple form you can get started with:
And here are some features it provides:
How to request feedback?
Once you’ve created your own feedback form, your next phase will be to distribute it and share it with as many customers as possible.
So here are some of the things you can do once you get the feedback data:
It’s always easier as we think.
You’ll just have to ask!
Therefore, one of the ways to ask customers to feel the feedback form is to:
Let’s go into more detail:
1. Send an email with a feedback form
First is the customer email list.
Hopefully, you use a system to collect customer emails and store them in an email tool, CRM, or an internal Excel database.
Once you have your email list, the next step is to categorize it by customer groups.
This is an important step, as you may have different emails that are more relevant to specific customer groups.
Most companies have certain parameters for how they classify their customers:
And once you categorize your email list based on certain parameters, you can send more personalized emails to each of the groups. Here are some sample feedback request emails:
The next step is to send the emails.
Here are some tips to keep in mind before sending emails:
* Note that you can use email tools like MailChimp, Intercom, Drift or similar to set up the automation mentioned above. For example, Shopify store owners can use an app that will automatically send emails after every purchase.
2. Embedding the feedback option on a web page
Ask for feedback should be an ongoing process. Sending emails may seem like a campaign-based activity, but having this feedback option on your website can create a continuous stream of feedback generation.
So what can you do?
Embed a floating popup on every page
Load the form link into a fixed popup widget that displays the bottom of your website.
This is an example:
Embed a website feedback form on a dedicated page
choose this option to display a user-friendly form within of a web page. It includes a star rating scale and simple, neat and relevant information that a user should submit.
Show the ‘Leave a comment’ button on your website
Embed a simple ‘Leave a comment’ button that, when clicked, will open the form in a lightbox
3. Share AMP Feedback Forms in Gmail
AMP Email is part of a new Google initiative that aims to help web developers create websites, emails or ads that load faster, provide a great mobile experience, and create a new standard in building a web presence.
One of the best practices for AMP Email implementation is the ability to interact within the Gmail inbox.
This means that AMP can embed additional features into the plain email text and improve interaction with email users.
So, we can all guess that one exciting idea for using AMP is to turn emails into forms that a recipient can immediately fill out in the email and send back.
As mentioned above, Verified Reviews and an app for Shopify make this possible.
This is what it looks like:
This email embedded AMP form will benefit businesses with higher response rates and therefore a highest number of reviews received.
Next Steps: What to do with comments?
The feedback gathering process should continue with constant analysis.
It also becomes a regular activity of the customer service department, which will need to communicate and respond to important feedback , if not all of them.
So here are some of the things you can do once you get feedback:
Analyze the type of feedback you’ve received
It is essential to categorize the entry received by 1-5 star rating or simply positive/negative.
You can even use platforms like EmbedReviews to tag reviews in certain groups for better search and analytics. For example, while reading reviews, you can recognize specific patterns and define tags based on those patterns, such as customer service, price, location, and the like.
Respond to the most helpful comments
It’s not always a good thing to receive feedback. But normally the negative or less positive is more beneficial. That’s why you should set up a regular response process, especially to negative feedback.
Simply use an email response, or if you collect feedback on EmbedReviews, you can respond directly from the platform.
Display comments on your website
As mentioned above, displaying comments from your website builds more trust and social proof. When people read other people’s experiences, a product with more reviews will have a better chance of getting more conversions than products that don’t show the experiences of previous buyers.
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I hope this article helps you gather more information from your customers and build strong relationships that will progressively impact the success of your business.
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