How to create a YouTube channel for your business

If you’re still not sure whether to create a YouTube channel for your business or not, let me tell you one thing: don’t hesitate any longer.

However, if you are already using this platform to promote your brand, project or company: Congratulations! You are already part of that small group of privileged people that Google will treat with love and reward with a little more notoriety in the future.

What will you find in this guide on how to create a YouTube channel?

Here you will find three important pieces of information:

  • A step-by-step tutorial on how to create your YouTube channel
  • A guide to setting up your Channel de YouTube
  • Relevant information and warnings about aspects that you should not ignore

Our goal is to help you create your channel quickly.

Yes If you need reasons to read this article and learn how to create a YouTube channel for your business, here are three:

  • This post will get right to the point
  • You will be able to create your channel in less than 15 minutes
  • You don’t even have to post a video to start leveraging your channel

You can find dozens of Tutorials for creating a YouTube channel. Why choose this guide and not another?

Very easy! For the following reasons:

  • It is an up-to-date guide
  • We will get to the point, step by step.
  • Your time is money , so the guide is short and optimized to help you create your channel in minutes.

How to create a YouTube channel from scratch for your business

These These are the 12 steps you must follow to create your new channel.

1.- Go to YouTube.com

Log in with your Gmail account or create a new one.

Go to Youtube.com

2.- Enter the YouTube Settings Menu

Enter the YouTube configuration menu

3.- Configure the main parameters

A new window will appear where you can configure the parameters of your channel .

You must take some time to correctly complete all the fields in this window. Remember that all the information you add here will be vital to improve the reputation of your channel.

The first section is “Overview”. In the bottom right corner you will find a link where you can view your existing channels or create a new one.

Menu to create the YouTube channel 4.- Create your channel

You can click on the first option to create a new channel.

 The first option it offers you is to create a new channel

5.- Choose the name of your channel

If you are not sure Don’t worry, you can change it later.

In this section, you also need to choose a category to classify your channel. Choose the one that seems most appropriate to describe your project and its objectives.

Choose the name of your YouTube channel

Now you must accept Google’s terms of use. Made! You have already created your YouTube channel.

6.- You have just created a YouTube channel

Do you want to make sure that the process is complete? Go to the menu “My channel” and you will see that it has already been created.

Go to the “My channel” menu and you will see that it is already created

7 .- “My Channel” Menu

When you click on this menu, you will see an image similar to this one. You can see, among other things, the name you chose for your commercial channel.

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Now that you have created your channel, let’s see some other information.

Channel just created

The next step is to customize your channel, improve its appearance, do some SEO tweaks to start getting the most out of your work.

8.- Return to the control panel

Click on the “Video Manager” tab.

Click on the “Video Manager” tab 9.- Verify your channel

This step is very important because for Google, the concept of “property” is decisive. You need to confirm that this channel is yours.

Verify your channel

Although you can appoint administrators or managers, keep in mind that the owner will always be the one who registered and verified the channel.

10. – You will have to follow two steps to verify it

This process is very simple, but you must take into account a few things:

  • Choose the country where you are: you will not be able to create a channel using another country
  • Enter your phone number WITHOUT the country code
  • Choose if you want to receive the YouTube verification code by voice or text message
  • If this number has been used to create other channels (Google will allow a maximum of two per year per number), you will need to enter another phone number
  • Always enter a number that you can use again later Google may request this number in the future and it will be used to recover the account or to verify the channel again (if necessary)

Verification by code

11.- You just changed the ad on your channel

You the channel has already been verified by YouTube. If you want you can create administrators, but the owner will always be you.

Verified your channel

12.- You just opened a digital window on YouTube

Now that you have your channel, you should take time to start advertising your brand. To do this, open the Channel section and go to the tab. “Advanced Options.”

Win a link

On the screen on the right, choose your country. This is where you can change your placement in the future.

Next, choose the keywords you want to rank for. I recommend using only the keywords that define your brand, project or business. This field will help a lot to position your brand on YouTube.

Now link your channel to your site by entering the address in the “Associated website” field.

Good. With this action, you just got a high-quality link from YouTube to your site. You’re ahead of the game, and you haven’t uploaded a single video yet!

Now that you know how to create a YouTube channel, let’s talk a little bit about the steps you’ll need to take to optimize it.

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Your commercial channel should be a new ally in your marketing strategy.

You already have your channel and your first relevant link. Now is the time to start improving your chances of success in this endeavor. To help you, I’ll give you some tips on the next steps.

As you’ll see, we didn’t fill out many fields. You’ll need to add this information later, especially if you decide to upload videos or use your channel regularly.

But don’t worry, we’re just filling in the basic information so you can have your channel. working in a few minutes.

Now is the time to “change the channel design”, and I promise that this process will also be quick and easy.

1.- Let’s improve the design of your channel

Click on the top left icon (three horizontal stripes) and on the “My channel” tab. The image shows the menu.

Let's improve the appearance of your channel

2.- Change the design of the channel

You must understand that the first image that is displayed on your channel It will be your business card on YouTube. First, add your logo. You should create a square logo of 800 x 800 Here, I want to give you a tip: if you use a square image and insert a circle inside, with your logo inside this circle, it would be visually perfect.

For you to make yourself An idea, you could work with a logo like this:

Make it more attractive

Another recommendation: Make your brand attractive by adding a beautiful image in the header of your channel. This image must be descriptive and related to your product, brand or project.

Here are two tricks to create a professional image for your corporate channel:

  • The ideal size is 2560 x 1440 pixels. This size is ideal for different devices as it will look good even on a smart tv
  • Place the main element in the center of the image. Your product should not take up more than 25% of the space, as you want to create a visually compelling piece that displays well on smaller screens like smartphones.

The description is a point that you must not forget. Use your keywords, but be direct. Remember that this text will guide Google when classifying your channel.

Customize your header

3.- You have already configured the channel’s header, logo and description, so your brand is already represented on YouTube

This is an image of my channel after adding the settings we saw in this guide:

This is how my header is displayed

The image shows “Today Streaming”, centered and is displays correctly on all screen sizes.

It also describes my work with live event streaming services.

4.- Make your channel a bit more social

You can add links for your site and profiles on social media platforms.To do that, click on the settings menu (the icon with a gear on the right side under your channel image)

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Access the configuration menu

Here you will have to enable the customization of your channel.

You must activate the customization of your channel

With this action you have just activated other options. Some are immediately visible, and some are a bit hidden.

But don’t worry: I’ll guide you so you can find them easily.

Now click on the “” button. More information” where you can edit everything that will be shown to your visitors.

This is one of the sections that are semi-hidden on YouTube.

Pay attention to this step because if you hover over this part of the screen you will see an icon to edit each section.

Edit each section

Now you can add the link to your site and the social networks you want to use. The icons will be displayed in the header image when you save the changes.

What did you get from following this guide on how to create a Youtube channel?

Time to review everything you obtained after following this guide on how to create a YouTube channel for your business.

Here are some of the advantages of this tutorial:

  • From now on, Users will find information about your brand on YouTube, the second most used search engine after Google.
  • You are already part of this 10% of the projects that are present on the most used video platform in the world. Yes. You read that right: the remaining 90% have not yet taken the step you just took.
  • You also have a new relevant link to your site.
  • And a new option to publicize your work.
  • As if all of the above were not enough, you are showing Google that you care about your project. You spent some time setting up your channel, which means you care about your business and Google will reward you for your work.

Another thing: Did you notice that? Still Haven’t you uploaded any videos?

Being on YouTube doesn’t always mean uploading videos. Nor is it difficult to create original material that adds value to your brand.

We have a clear example in my HoyStreaming project, where I publish interviews and videoconferences to promote my brand and my work.

Do you think I spend a lot of money to produce this type of content? I don’t need a big budget to shoot these videos!

It’s a cheap and simple idea. It’s just a matter of perseverance and betting on your work using essential elements to advertise your brand.

As every good entrepreneur should know, you could also use that same strategy.

I I would love to read about your experience in this wonderful world.

Have you created a YouTube channel yet?

After creating your first YouTube channel, you might consider take One more step: Start monetizing your channel.

Antonio Postigo

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