This guide will walk you through the process of starting a fashion blog with WordPress, from choosing the right blogging platform to discovering the technicalities and tools you’ll need to optimize your blog and accelerate growth.
Specifically, we’ll show you how to start a fashion blog in six steps:
Ready to dive in? Let’s get started!
1. Pick Your Ideal Niche
“Fashion” may sound like a niche, but it’s actually a broad category that contains dozens of smaller niches. Each style has its own niche. Many styles contain more than one niche. For example, within the general “vintage style” niche is the smaller “thrift store vintage style” niche.
This may sound counterintuitive, but your first goal when you’re learning how to start a fashion blog should be to refine your niche to the smallest group possible. This makes it easy to create highly targeted content and marketing campaigns.
To define the perfect niche for your fashion blog, ask yourself two questions:
- What is your core style? How would you describe your main aesthetic? Do you like vintage fashion? Do you consider your style gothic? Do you like being an early adopter of major trends? Define your style as precisely as possible.
- What makes your use of this style unique? That core style you just defined? Thousands of other people also identify with him. To start a fashion blog that cuts through the noise, you need to figure out how you make style unique. Do you follow it to rarely seen extremes? Do you combine it with a wildly different style? If you’re not sure, take a look at fashion blogs run by people whose style is similar to yours. How is your use of fashion different from theirs?
Combine your answers to these questions and you’ve found the perfect niche for you. This will help you with the next step: getting your ideal domain.
2. Find the perfect domain name and web hosting
Blogs hosted on sites like Tumblr and even WordPress.com are great for hobbyists, but if you want to make money from your blog, you need to invest in your own domain . and a hosting plan. This makes your blog look more legit and gives you a lot more options in terms of design and monetization.
The best option when it comes to ease of use, affordability, and flexibility is self-hosted WordPress (this is different than WordPress.com).
Beyond a platform, you’ll also need to choose a name to use as your domain name.
Not sure what to call your blog? Try a blog name generator. These sites make it easy to play around with different uses of a couple of relevant words or phrases.
Once you’ve decided on a name, you’ll need to choose a hosting service. If you’re not sure where to start, check out our guide to choosing a WordPress host. Most modern hosts offer an easy one-click solution to installing WordPress, so you’ll have plenty of affordable options to choose from.
💡 If you don’t have time to check out everything that’s available on the market , just sign up with Bluehost. They are very affordable (starting at $2.75/month) and offer all the features you might need. There’s also an easy-to-use admin panel for your server – you don’t need to have experience working with websites or servers to use it.
3. Set Up WordPress With The Perfect Theme + Plugins
WordPress installation can take just a couple of clicks, and if you’ve chosen a company like Bluehost, you’ll get a working WordPress installation right out of the box. box – no need to set things up manually.
Once that’s done, you’ll need to choose the perfect WordPress theme. Fashion has more to do with images than most media. You need to showcase cool new styles in a prominent and unique way.
To help you find a great theme with minimal work, check out our collection of the best fashion themes:
Once you have chosen a theme and played around with the settings of color to match your aesthetic, it’s time to build the back-end of your site with plugins. You’ll want to start with a few basic plugins that we recommend for every WordPress site:
- Jetpack: Jetpack offers a tremendous amount of features, including security and advanced site functionality.
- Yoast SEO – Yoast SEO evaluates your articles in real time for readability and SEO compatibility.
- Social Share Buttons Plugins – There are a variety of plugins designed to add social sharing buttons on social networks to your WordPress site. Find one with buttons that match your theme and customization options you can use if you change your theme later.
Since you’re here to learn how to start a fashion blog, you might also consider installing a gallery plugin to better showcase your style.
4. Create a Consistent Posting Schedule
To create a successful fashion blog, you need two things:
- Amazing images of your unique fashion
- Consistency
You’ll need to hone your photography skills with many hours of practice, but you can develop a consistent posting schedule by creating an editorial calendar.
The ideal posting schedule for you depends on :
- How often do you post your competition
- How often can you post quality content
Many fashion blogs post all the days, but posting frequency should never come at the cost of posting quality. If you can only post once a week to start with, that’s fine, but think carefully about what you’re posting ahead of time.
For more tips on creating a consistent posting schedule, check out our guide to creating an editorial calendar with CoSchedule.
5. Market your blog on social media
Every blog can benefit from some social media marketing, and fashion blogs, with their image-laden posts, are prime candidates for social media marketing. social. At the very least, you want to add social sharing buttons to your site and share each post across all your social media channels.
If you’re learning how to start a fashion blog you can turn into a business, you’ll want to go further:
- Integrate your site with Instagram
- Create a social media strategy
- Work with social media tools to organize your marketing campaigns marketing
If you have some money to invest, you can also experiment with social media advertising on platforms like Instagram and Facebook.
6 . Monetize Your Blog
Blogging as a hobby is great, but doing it as a business is even better. If you want to make money from your blog, here are some of the most popular ways to get started:
- Affiliate Marketing – Become an affiliate of fashion brands that help you like. and earn money when people buy the products you recommend!
- Create your own products – Are you a designer? Sell your creations with an eCommerce plugin.
- Offer a service: You may not be a designer, but you have the soft skills and keen eye to become a fashion consultant.
- Sell ad space: Once you’ve established an audience, you can use those viewers to sell ad space on your site. If you choose this route, we strongly recommend that you only sell space to the brands you love. Readers know when you’re not passionate about something and can quickly be turned off by an idea.
Above all, remember that blogging is not a get-rich-quick way. Learning how to start a fashion blog is just the beginning. Successful blogs often take six months to a year to start making a small amount of money and several years to build a steady income. Don’t get discouraged if you’re not attracting thousands of people in your first month.
Final Tips on Starting a Fashion Blog
There are millions of fashion and learning blogs. not only how to start a fashion blog but also how to make it successful is a long and difficult process. But if you love fashion and have something truly unique to share with the world, it can be a great way to build a side income, or even a full-time business one day.
Remember, to get started, you’ll need :
Do you have any other questions about starting a fashion blog with WordPress? Ask us in the comments!
*This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, we will receive a small fee. Don’t worry though, you’ll still pay the standard amount, so there’s no cost to you.
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