How to Create a Dating App

In one of his songs, Elvis Presley asks, “Are you alone tonight?” A lot has changed since then, but people are still looking for connections and relationships as usual. It is human nature to love and be loved. Yet 75% of Americans say it’s gotten harder to find someone to date in the last ten years.

According to the same resource, nearly half of Americans Men and women find it difficult to get close to people. It’s no wonder that dating apps quickly gained popularity and continue to march across the planet, transforming the ways we build our romantic lives.

With that in mind, now is a great time to take advantage of the situation and create an appointment app that will generate value for both companies and users. So, let’s see what to consider before tackling dating app development.

  • Why are dating apps so popular?
  • Types of dating apps
  • How to Build a Dating App: 6 Easy Steps
  • 11 Key Features for Your MVP Dating App
  • Monetization Methods
  • ¿ How much does it cost to build a dating app?
  • Final thoughts before you start

Reasons to build a dating app

Reasons to develop one dating app

In the beginning, there were only mail order bride services. Also, in the 1990s, dating websites appeared. Now, with us spending an enormous amount of time on our phones, dating apps are as sought after as ever. They allow users to meet, chat, and if you both like to interact more, go on a first date.

Apps like Tinder, Bumble, or Plenty of Fish allow people to search for photos and message each other. and make video calls. In addition, the game elements included in dating apps make our search for love fun and stress-free. Needless to say, it’s one of the reasons these apps are so successful.

But what exactly makes the online dating market so attractive to users? Below we have provided a list of benefits that attract people from all over the world to install and use mostly dating apps. Here they are:

  • Diversity of the user base
  • Less effort to establish connections
  • Good for busy people
  • 24 / 7 availability
  • No unwanted interactions
  • Ability to search by location

However, if you are not sure about developing a dating app and you need more reasons To clear up any doubt, let’s take a look at the numbers. Revenue from the global dating app market is expected to grow steadily in the coming years.

By 2025, this sector is expected to reach $5.71 billion as more users from North America North and Europe activate your accounts.


Hopefully, you are now more inspired to take advantage of creating such a mobile solution. Therefore, we can move on to the next part and find out what types of dating apps are present in the market.

Types of dating apps

Depending on the principle of bringing people together, There are mainly four groups of applications that currently exist. Modern mobile dating solutions are typically a mix of various types.

Types of dating apps

1. Geolocation

As derived from the name, this type of match is used to connect people based on their location or proximity to each other. For example, Tinder gives you the ability to choose how close your potential match should be to you. Another option available in the app now is to go global and see people from all over the world.

2. Quiz-based

The architecture of some dating apps includes a quiz-based matching algorithm. It means that they first ask users to answer a series of questions about their interests and expectations. Then, based on your responses, the app connects people with similar values ​​and personal goals. eHarmony nicely illustrates this type of dating app.

3. Traditional

A traditional dating app represents an addition to a web platform that looks like an online catalog of people. OkCupid is a good example in this category. Your application complements the website and replicates its main features.

4. Niche-based

This group of dating apps aims to connect people with certain common interests. Pet owners, joggers, veggies, or even people with the same dislikes – there are plenty of options to choose from and find your niche. If you’re looking for an example, check out Veggly.

How to Build a Dating App: 6 Easy Steps

6 Easy Steps to Build a Dating App - What to Start With

Once you’ve decided what type of dating app you want to build, you may be wondering what steps to take next.

Step 1: Know your target audience

First, you need to understand your target audience. App users can vary, depending on the type of dating solution and their goals commercial users Users can be of different ages and have their unique goals and specific preferences Know your audience and make sure you are going in the right direction to meet their requirements.

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Step 2: Analyze the competition of the market

Every business initiative related to a new product launch requires market research. The world has already seen its fair share of dating apps. Some of them are extremely successful overall; some have found a particular niche to thrive and other b deliver value by implementing unique features. Take time to analyze your competitors and explore ways to take advantage.

In the ent mom, US dating app market share looks like this:

The US dating app market share

Source: Business of Apps

Step 3: Choose the right ones Development Team

When you’re ready to turn your dating app idea into a reality, you need to choose a trusted software partner. With so many IT service providers out there, it can be a challenge to decide which one is best for you.

First of all, consider the qualification and experience the software provider has in developing dating apps . Check out the company’s portfolio, read reviews, and ask for references.

Learn more about choosing a mobile app development company

Make sure your team provides relevant technical training and enough experience to address your requirements and deliver a reliable architecture for your dating app.

After partnering with an IT company, you can explain your app idea to the development team and move on to the discovery phase. Your software provider will help you do the rest and build the solution based on your preferences, needs, time and budget.

Step 4: Select a feature set

Like us How we just Not to mention, their development team will help you make your app efficient and intuitive. At this stage, choosing the features and functionality to include is one of the most crucial steps, as it affects the user experience, the overall attractiveness of the solution, and the value it offers to users.

Later on, we’ll talk about the essential features you might want to consider for implementation. However, that doesn’t necessarily mean you should embrace them all. Try to think of something unique and consider your app type and goals, target audience, and budget.

Step 5: Define your dating app tech stack

While building your solution, it is vital to ensure that your chosen technology stack supports maximum performance. You can certainly trust your team to give you a hand here. However, make sure your experience is sufficient.

With that in mind, when you outsource mobile app development to create a digital dating solution, look for a team with the following technical skills:

Programming languages Swift, Kotlin, Java Frameworks React, Node.js, Express.js, Next.js Database SQL, Redis , MongoDB Cloud storage AWS, Azure, Google Cloud Web servers Nginx, Apache Payment gateways PayPal, Stripe

Step 6: Focus on an intuitive UI/UX

Last but not least, pay attention to how your app will look and feel. UI/UX design is the focal point for users to stick with your solution. Think fluid navigation, aim for consistent fonts and colors, and ensure smooth transitions between app elements.

A team of experienced UI/UX designers and a range of diverse tools like wireframes and mockups they will come to help. . Remember that to provide a consistent experience, images need to be intuitive and simple.

11 Key Features for Your MVP Dating App

Key features for your dating app-mvp.png

As trivial as it may seem, but for your dating app to be successful, you need to incorporate a set of features into it that users will find valuable and engaging.

On the one hand, you probably The more features you include, the more expensive your dating app will be to develop. On the other hand, you can always start with an MVP. First, offer key basic features to provide users with core functionality, and add more later, if needed.

Here, we list the most common features that a dating app should have to stay competitive in the market. market.


Asking users to fill out the long form to sign up doesn’t seem like a very good idea. It is cumbersome and time consuming. On the contrary, social login ensures a smooth and effortless registration process in a couple of clicks. Along with accessing via Facebook or Google accounts, there’s another easy way to sign in to your app: via a verified phone number.

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Also, before asking new users to create a profile, give them brief but effective induction information. Introducing key features will make the first interaction with your app seamless and intuitive. This will help you attract and retain users.

2. User Profile

A complete user profile is more than just a biographical description taken from an existing social media account. For the matching process to be accurate, smooth and fast, it is essential that a user be able to provide more details about their dating preferences, hobbies, lifestyle and values. So, include the option for users to insert this information when creating a user profile.

Also, it’s hard to imagine digital dating without profile photos. Allowing users to upload photos from their devices or choose images from Instagram is an important functionality of a dating app.

Similarly, connecting your app with, for example, Spotify offers the opportunity to share likes musicals and increases the chances of meeting a like-minded person.

Learn more about developing a dating app with video profiles

3. Match algorithm

No match, no date. Only after the match can users decide to chat and see if they are willing to communicate offline.

There are a wide variety of matching algorithms that dating apps can apply. It is a key factor that differentiates your application, so it must be properly planned and incorporated into the application architecture.

Of course, your development team will guide you on how to create a perfect matching algorithm. However, you must understand the differences between the options to choose the right ones for your solution.

Mathematical Algorithms

In general, matching techniques depend on the type of application you choose to build. . For example, mathematical algorithms connect people based on common interests, values, and preferences.

Behavioral Matching

Another option is behavioral matching. In this case, Big Data and AI technologies help to find and analyze patterns in the behavior and activities of users outside the application: social networks, music applications, etc.

Rules based on the location

Typically, dating apps incorporate location-based rules to match users. It is common practice to combine this algorithm with the others, since most people search for matches within their area.

4. Geolocation

Many dating apps use geolocation as a fundamental principle to show and connect people with each other. Naturally, we tend to choose and meet others if they are close to us. Give your future users an option to select a city, region, or distance range where they want to find a match.

5. Swiping

In digital dating, one of the most common ways to express your interest in someone or show indifference is to swipe. This gamification feature is implemented in many dating apps and improves user experience and engagement. Depending on whether or not users like a potential match’s profile, they swipe right or left as appropriate.

6. In-app messaging

This is a core feature of a dating app. After all, how else can people communicate to get to know each other better when they’re compatible?

In-app chat allows users to send text messages or stickers and share videos and other content that like. With more options to diversify conversations, your mobile app will have more opportunities to keep users engaged and help them express their intentions.

7. Voice calls and video calls

It’s natural to feel nervous or uncomfortable before going on a date. It’s even more intense when you’ve never met a person in real life. However, voice and video calling features can help eliminate this uncomfortable feeling and prepare users for what lies ahead.

Also, if people live in different countries, they can take advantage of this option to get to know each other. better and get closer to real life experience.

8. Push Notifications

If you want to boost your dating app engagement and user retention, don’t forget to implement push notifications. It’s a great way to notify users when they have a match or new messages. After all, you can remind them to check the app or keep up with the latest news.

9. Settings

This feature allows users to change various settings and adjust their personal preferences. In general, options include updating subscription plans, monitoring data usage, and managing notifications and payments.Also, there should be the ability to modify detection settings related to age, gender, distance, etc.

10. Admin Panel

As the name suggests, an admin panel is a hub for managing your application. So it’s basically impossible to skip this feature because it allows you to control what happens with and within your app, from user analytics and payments to technical issues and content management.

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11. Data Security

It would be unwise to neglect security. Users need to feel safe sharing their personal data and make sure the app is well protected against malicious attacks. Double-check that your mobile solution complies with all security standards and protocols, especially if it has in-app purchases and processes financial data.

Dating App Monetization Strategy

Monetization Methods

Another important moment to consider when you are about to create a dating app is how you will generate income. Even if there may be slight differences between iOS and Android monetization strategies, dating apps for both platforms use the same revenue streams.

Below, we’ve selected the most common approaches that app owners use. applications often use to make money. All of them allow companies to attract, engage and retain users, which eventually generates revenue.

In-app purchases

In-app purchases, if they are attractive enough , make it easy to show interest in someone and steer the conversation in the right direction. For example, it can be a virtual gift.

Premium Subscriptions

The next way to monetize your app is to include premium subscription plans that allow users to increase their accounts and get likes. unlimited. and unlock additional features.


There’s a good old fashioned method that you shouldn’t miss: advertising. However, try not to overload your audience with too many ads, as they can be intrusive and increase uninstall rates.


Finally, you can allow third-party companies to promote their products and services through their app and charge them based on the cost-per-click or cost-per-mile model. Relevant offers, such as flower delivery, restaurant and hotel reservations, or ordering a taxi, help users plan their first date directly in the app.

How much does it cost to make an appointment? dating app?

How much does it cost to make a dating app?

As a complex and comprehensive process, mobile dating app development includes many aspects that impact the final cost of the solution. Since every custom app is unique, there is no single answer to estimating budget.

Learn more about the cost of mobile app development

In general, the cost depends on the application requirements, the scope of work and of course the fees of the software providers. However, there are several key factors to consider when calculating your total dating app development cost: design complexity, functionality, feature set, and the number of active users you expect after the app launches.

Based on our deep experience, creating a dating app requires a team of at least 6 specialists: 2 developers, a business analyst, a project manager, a QA specialist and a UX designer /UI. On average, the implementation of the project can be estimated as follows:

Analysis and prototyping 200 hours Project management 180 hours Frontend 520 hours Backend 680 hours QA testing 180 hours Implementation 80 hours

In addition, we recommend considering 10% of the Contingency frontend and backend development cost in case unforeseen circumstances arise in the project.

With that in mind, designing a dating app requires around 1960 hours. Depending on the outsourcing location and the qualification of the team, the average hourly rate ranges from $30 to $100. So the approximate cost of a dating app with a basic set of features can be anywhere from $58,800 to $196,000.

Ready to build your own dating app?

More and more, people are looking for love using the latest technologies and turning to digital dating through their mobile devices. Even though the competition in the dating app market is tough, there are still plenty of opportunities to seize.

With various mobile solutions to suit every taste, it’s important to find unique features that serve you as a competitive . differentiator.

The objective is to develop an application that provides value to users, satisfies their requirements and shows them new benefits. It will help your dating solution become a breakthrough.

If you already have an app idea in mind, all you need to do is validate it and choose a trusted software provider. Our team’s rich experience supported many companies with developing efficient and attractive dating apps.

Velvetech will be happy to provide you with top-notch mobile development services and guide you on how to launch a dating app. Contact us today to build a solid dating solution that will melt hearts.


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