How to create a careers page on your website

1. Make it easy to find

Access to your career page should be in the top navigation bar or bottom navigation menu. Candidates should be able to find your career page with a single click. Your beautiful career page won’t attract candidates if they can’t find it.

A study by Taleo found that 73% of multinational websites had their career pages just a click away from the page

This is a best practice example found on the Springworks careers page:

2. Company Description

Your career page should have a company description. This should be short, sweet and give an introduction about your company. Explain who you are, what you do and why you do it.

Be sure to explain your company’s mission and vision to potential customers in an understandable manner and using colloquial language.

This is a best practice example that It is located on Hubspot Career Page:

3. Showcase your company’s core values

Your company values ​​are the foundation, core, soul, fuel and heart of your company culture. Be sure to show them on your career page.

What does your organization believe? Declaring your core values ​​on your career page can make all the difference.

Here is a best practice example found on the Springworks careers page:

4. Team photos

Candidates want to see real people behind the brand. Therefore, it’s a great idea to upload photos of existing employees to your career page.

Help your candidates see that you are fun and enjoyable to work with. Add a smiling team photo where candidates see the pillars of strength behind your brand.

This is a best practice example found on the page of Hotjar’s career >:

5. Photos from office outings/events

Photos from office outings or events showcase your company culture and fun atmosphere. This way, when candidates look at your career page, they will find an incentive to be a part of your company.

These photos tell your candidates that it will be a pleasant experience working for you, as you value them in so many ways.

Here is a best practice example found on the Springworks careers page:

6. Employee Testimonials

As a company, you may have everything good to say about yourself. But why would people believe you?

But when your employees talk about their experience working with your company, the message is heard differently. For this reason, you should share employee testimonials on your career page.

This is a best practice example found on the career page of Porto Montenegro >:

7. Showcase Employee Benefits

How do you provide value to your employees? What are the advantages of being associated with your brand?

Candidates want to know what employee benefits and incentives you offer. Whether it’s family leave, student loan payments, tuition reimbursement, health care plans, gym memberships, sponsored vacations, or more. Get everything you do for your employees on the front page.

This is a best practice example found on the Salesforce career page:

8. Company Awards and Achievements

What is your position as an organization? Are you an industry leader and have you won awards for good performance?

Don’t be embarrassed, display all the awards and certificates you’ve earned on your career page. This will attract the right candidates who want to work in leading and outstanding organizations.

You can share if you’ve been listed as a ‘Best Place to Work,’ ‘Best Employer,’ or just your glowing Glassdoor rating.

Here’s an example of best practices found on the Slalom race page:

9. Keep Your Career Page Up to Date

One of the biggest mistakes employers make is letting their career page get out of date. Please continue to update all active requisitions.

If you don’t update it, it could send a negative message. You could also lose people interested in your company’s position just because it wasn’t updated on the careers page.

Here’s a best practice example found on the Springworks careers page:

10. Make your career page mobile-friendly

Whether browsing websites or looking for a job, smartphones are becoming everyone’s favorite for all kinds of tasks. Therefore, you should take advantage of a mobile recruiting strategy and make your career page mobile friendly. Make your page easy to read on mobile devices.

This is a best practice example found on the Meraki career page :

11. Short Application Form

The application form or process on your career page should be simple and short. Most candidates hold back from applying for a job simply because the application form is long.

Best practice is to ask for only the required details and then ask for more information at pre-screening or in an interview.

Here is a best practice example found at Prezi Career Page:

12. Post sharing buttons

Candidates can find jobs their friends might be interested in. When you add a sharing option, people can directly share new openings on social media or in person with someone. This ultimately gives you access to a larger pool of talented people.

Here’s a best practice example found on the Springworks careers page:

13 Clear Job Descriptions

You can’t create a successful career page without compelling job descriptions. A job description tells you what you expect from candidates and whether they would be a good fit for your organization.

They are not a simple list of responsibilities and duties! Instead, they’re an opportunity for you to be creative and stand out from the crowd.

Here’s a best practice example found on the Hootsuite careers page . :

14. Measure the performance of your career page

Don’t forget to monitor and track your career page like any other website page.

You can start with these Metrics:

• Monthly Traffic
• Conversion Rate
• Job Alert Signups
• Referral Traffic

The data you collect here will be translated into valuable and actionable insights.

10 Examples of the Best Career Pages

Looking for some great career pages? Take a look at these 10 career pages from industry leaders who really stand out!

Airbnb

The idea of ​​stealing:

Airbnb shares a clear mission statement on its career page. It clearly shows what they do and why.

2.Zurb

The Steal Idea:

Zurb’s career page talks to potential candidates like they’re talking to friends. Tell them the history of the company.

3. Pinterest

The idea to steal:

Pinterest displays the company’s core values ​​on its career page.

4. Facebook

The idea of ​​stealing:

Facebook puts up a search bar to make it easier for interested job seekers to find a position vacant! Page also explains why candidates should choose your company.

5. Hubspot

The idea to steal:

Hubspot’s career page contains a clear and detailed explanation of their hiring process.

6. Squarespace

The idea to steal:

Squarespace’s career page includes perks and benefits to show how they care for their employees.

7. Salesforce

The Steal Idea:

Salesforce displays company stats, awards, and Glassdoor review.

8. TaskRabbit

The idea of ​​stealing:

TaskRabbit’s career page has photos of employees and their dogs. They did a great job describing the company culture and who they are as an organization.

9. Asana

The idea to steal:

Asana highlights company “Best Places to Work” awards and third-party certificates.

10. Accenture

The idea to steal:

Accenture asks candidates to sign up to receive career updates, job alerts, the latest latest news and insider tips tailored to your preferences.

How can you promote a career page?

The benefits of having a single career page can be earned when you successfully promote a job, aka when job seekers find out about your website/platform. Increasing your page traffic will help employers fill open positions faster. Applying for a career page doesn’t have to be expensive or complicated. We’ve listed the six best ways to advertise jobs that will bring more candidates to your job site:

Free Job Ad Tickets

Post a job for free can help hire top-notch candidates. This can make a significant contribution to an employer’s recruitment strategy.

Take advantage of social media

Job postings on social media give you access to a broader range of talent pools around the world. This is one of the most profitable ways to gain traffic.

Partner With Universities/Colleges

As we know, most universities have job fairs, and partnering with them can give you access to young talent with new insights. . This can help fill open positions faster.

Make the Most of Employee Referrals

A study of employee referral programs indicates that employees hired through referrals retain more time than those hired through other sources. A job referral program with fair incentives will produce significant results.

Make use of the traffic on your website

Create a career section/page on your website and navigate the traffic generated on your website to your career page. This also helps you represent your company’s brand to job applicants.

Use recruiting software

Recruiting software like the tracking system Candidate tracking and candidate relationship management (CRM) helps automate the entire hiring process. ATS is useful for automatically tracking your candidates. SpringRecruit, a free software from ats, automates the entire process, from scheduling an interview to automating assessments and resume analyzer.

FAQ

¿¿ What is a corporate employment website?

A careers website, also called a careers page/job board, is a resource used by employers and job seekers. It is designed to help employers post any job openings to a pool of active candidates.

What should a career page look like?

Career Pages should be able to communicate your company’s story and encourage candidates to be a part of your organizational goals. This helps attract top talent whose goals align with those of the company.

Why is a job site important?

Al Having a career page, your potential candidates already have an idea about your company and its goals. This saves time for both the recruiter and potential candidates. Also, with technological advances, submitting job applications is easy.

What are candidates looking for in a careers page?

To build a great careers website, you need to look from the perspective of a user/ potential candidate. Understand what they are looking for and what makes them hit the “Apply Now” button. They will evaluate you based on your careers page.Add elements that can make them envision themselves at your company.

To make your job easier, we’ve already researched and listed what candidates are looking for.

Easy Application

According to research, more than 90% of job seekers today use their mobile devices to search for their dream job. Keeping this in mind, your website design should be user friendly and compatible with mobile phones and laptops. Try asking questions like: how long does it take to access the app? Is it a one click app? What filters will your users require?

The Company’s Mission Statement

Your mission statement should be honest and address your potential candidates. You should encourage and inspire them to apply. This helps candidates analyze your company and determine if it is the right person for them and can help them achieve their individual career goals.

Employee Evaluations

It is a human tendency to present only the best things to others. This is why employee reviews can provide real insight into the work environment and development opportunities that can make or break the decision of potential candidates. Transparency and accountability are key when it comes to turning passive seekers into active applicants.

Company Benefits and Perks

According to Glassdoor, 48% of searchers Candidates stated that benefits are the most important factor when looking for a job. Because? They prefer to join companies that offer unique advantages. This can give companies a competitive advantage.

Company Videos

Job posting ideas that grab the attention of job seekers have visually appealing colors, easy-to-read fonts, images, and videos. It will encourage potential job seekers to explore or visit the company in person. Capture the fun side of your organization and let candidates into the daily lives of your employees. This is definitely a more exciting way to announce a new job. But remember not to overdo it.

Create a perfect career page now!

Creating a successful career page doesn’t have to be complicated. process. Just follow all of these tips and watch it become your most effective recruiting tool and start attracting the right candidates.

Do you have any other tips? Leave your thoughts in the comments section below.

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