If recipients never see your marketing emails in their gmail inboxes, the effort involved in creating them is wasted. Fortunately, you can decrease the likelihood that Gmail will think your messages are spam. here are 8 ways to make sure your emails make it to the gmail main tab.
1. review gmail’s bulk sending guidelines
You can spend hours searching for general advice on how to prevent emails from being caught by spam filters, but gmail rules are the only ones that matter here, especially when sending cold emails.
It’s a good idea to familiarize yourself with the service’s current recommendations for bulk emails, and review them frequently in case things change.
2. encourage subscribers to make simple changes of their own
gmail guidelines indicate that some things increase the chances that emails will not reach spam folders.
It’s a plus if your business email address is in the recipient’s contacts. ask subscribers to open an email from you, then click the three-dot icon on the right. from there, they can add the address to their contacts.
It also helps if the recipients immediately mark your messages as important. You can do it by clicking on the flag icon directly to the left of your email address or name on the Gmail entrance tray list.
Alternatively, users can click an email and then select the rightmost three-dot icon in the row of icons above the email subject line. from there, they should choose the “mark as important” option.
These methods teach gmail that people value those emails and want to see them again.
3. make emails personal and engaging where possible
If you can include a recipient’s first name in emailed content and present some characteristics of the message that aren’t purely promotional, analysts say those things also increase the likelihood that the content will make it to the tab. main.
keep content short to increase engagement. Also, keep in mind that too many links and images make emails look like they’re not just for the recipient.
Similarly, avoid some of the spam red flags that are often applied to things that people consider to be spam. include all-caps subject lines, misleading subject lines that contain “re:” at the beginning even when you haven’t communicated with that person before, and emails about topics recipients don’t think are relevant.
4. send your emails individually (or in very small batches)
You should also avoid delivering all of your marketing messages at once. Even if you’re sending material that research indicates your target audience wants to read, blasting puts email providers, including gmail, on the alert.
limit some cold email errors by staggering sending over several days by dividing your recipient list into sections.
5. tell recipients to drag messages to the main tab
Despite your best efforts, there may be instances where your messages may not initially arrive in your primary inbox. that’s why it’s smart to include a short message in the footer of an email that says something like, “didn’t you get this email in your main inbox? click and drag our message to the main tab at the top of your gmail interface to indicate that it is important.”
When users do this, they will receive a message from gmail asking if they would like their future emails to arrive. encourage recipients to click “yes” if they want to easily find your emails in the future.
6. advise people to check your promotions tab and spam folder
When sending messages to people who sign up for your email list, the page that subscribers land on after submitting their details should alert them to be aware that the initial email they receive could reach the gmail promotions tab or spam folder.
recommend checking those areas frequently. Ideally, people should know when they will receive the first message from you. something as simple as “thanks for signing up! we’ll get back to you within a week” sets expectations.
7. keep up to date with the latest gmail features
Thanks to a major update, Gmail allows users to choose from five inboxes and switch between them at will. When you hover over the inbox section to the left of the gmail inbox, a down arrow appears. people can click to change the inbox type.
The tabbed inbox you’re used to seeing is the default inbox. but users can try a priority inbox that combines starred, important, and unread emails, or choose the first unread inbox, along with other options.
If customers contact you after receiving the primary tab-based instructions described above and say they don’t see any tabs at the top of their inboxes, they may be using a different type than the default .
8. use of ai
Another crucial thing to note about updating gmail is that it relies heavily on artificial intelligence (ai). Even if your recipients don’t apply the tips above to designate your emails as important, the gmail app learns in the background and relies on collective information based on user habits.
One of those components driven by artificial intelligence is a thrust function. Google Sopesa several factors to judge whether emails deserve answers, including the frequency of previous interactions between the sender and the recipient. When appropriate, he reminds people who have not yet responded and asks them to consider doing so.
After you get past the point of cold emails and start nurturing leads, it might be helpful to write emails that encourage recipients to respond to your correspondence.
land in main inbox
Whether you’re emailing someone for the first time or interacting with a long-time client, it’s not always easy to make your emails stand out enough in the main inbox. these tips should help.