]]>direct mail to all doors (eddm)]]> It is a service offered by the us. postal service (usps) that makes it easy to reach every business or residential customer in a given neighborhood, city, or zip code. Listed below are the benefits of eddm marketing plus eddm guidelines so you can decide if eddm is right for you.
- what is eddm marketing?
- what are the benefits of eddm?
- is eddm right for my business?
- eddm guidelines
- how to launch an eddm campaign
Use these marketing tips from eddm to launch profitable direct mail marketing campaigns to help you grow your business.
All-door direct mail marketing allows you to deliver mailers to all addresses in a defined geographic area: by neighborhood, by city, or by zip code. campaigns can be local or national. You can choose to target only residential addresses or both business and residential addresses, depending on your customer base. eddm is cheaper than mailing to specific lists; In order to provide cost savings, the USPS sets guidelines that every seller of eddm must follow.
As the most popular choice for local small businesses, our focus is on eddm retail.
Benefits of direct mail marketing for each door include:
You don’t need a mailing listeddm emails are sent to all addresses in a defined geographic area, so you don’t need names or addresses. that means you don’t need to waste time building a mailing list or spend money renting or buying a list.
you don’t need a postal permiteddm’s retail customers do not need to purchase postal permits, which have an upfront application fee plus annual fees.
Flexible Shipping Optionseddm offers a variety of shipping sizes, giving you flexibility in the size of marketing materials such as postcards and brochures, as well as control over their presentation and shipping costs. print.
cheaper marketing (how much does eddm cost?)eddm makes it easy to reach large numbers of people at low rates. Since you (or your mail service provider) do most of the upfront work, USPS passes the savings on to you.
For example, let’s say you want to print direct mail postcards. standard postage is $0.35 per piece, while first class commercial postage is $0.257 per piece; however, eddm postage is $0.178 per piece.
Many types of businesses and organizations can leverage eddm marketing to grow, including:
because eddm reaches all addresses in a defined geographic area, it is an excellent option to market products or services with mass appeal or that everyone needs. however, if you sell a niche product or service that only appeals to a segment of the population, eddm may not be a good fit.
For example, restaurants often use eddm to send menus and coupons to local customers. everyone likes (and needs) to eat, making eddm a great choice for restaurants.
On the other hand, a commercial security equipment manufacturing company would not be a good candidate for eddm. Since their audience is so well defined (construction and maintenance supervisors), they need targeted mailing lists to get the most out of their campaigns. this doesn’t mean your eddm can only be sent to local addresses; It also doesn’t mean you can’t use demographic data to improve your eddm response rates. An online jewelry retailer, for example, could send eddm ads to affluent neighborhoods across the country.
The only time eddm isn’t right is if it’s impossible to reach your audience with all the banner ads; Otherwise, eddm is a powerful option that almost any company can use to increase sales.
all direct mail pieces of each door must meet certain guidelines established by the usps. they are:
formatonly usps marketing mailing plans are eligible for eddm mailings. include postcards, printed brochures, large envelopes, newsletters, magazines, and printed brochures; as long as your mail meets other guidelines, such as weight, thickness, and size. Learn more with these postcard marketing tips from eddm.
hinteddm senders should show all door direct mail: retail notices. you can ]]>see examples of eddm hints here]]>; or, if you’re using a full eddm mail service, they can order it for you.
- must be larger than .5 inches by .5 inches
- “ecrwss” must be in the address area, within the signs, or below the permit. ecrwss stands for “Extended Transport Route Walk Sequence Saturation”
- font must be uppercase with a minimum size of 4 points
- marks must be in the upper right corner of your banner ad, within 1.625 inches from the right edge and 1.375 inches from the top edge
- a minimum space of 0.125 inches must separate the top and right edge marks
size and shapeeddm must be square or rectangular in shape with four square corners or finished corners not to exceed a radius of 0.125 inches.
Dimensional measurements must meet at least one of the following requirements:
- more than 10.5 inches long; or
- over 6.125 inches in height; or
- 25 inches thick
- 15 inches long
- 12 inches tall
- 75 inches thick
minimum size for eddm is 3.5 inches tall by 5 inches long by 0.007 inches thick.
the minimum number of eddm is 200 mails per zip code, unless the routes in the zip code contain fewer than 200 addresses.
You cannot add part of a route to an eddm campaign; if you choose route-based delivery, you must deliver to all addresses on that route.
It’s important to make sure you meet all guidelines, because if you don’t pass USPS direct mail screenings at all gates, you won’t be able to take advantage of reduced shipping rates.
Follow these steps to create a winning direct mail marketing campaign at every door.
the first step is to ]]>create an eddm account]]> on the usps website. your account will allow you to pay the postage online; alternatively, you can pay directly at your local post office.
use the ]]>eddm mapping tool]]> on the usps website to select your zip code, city, or postal route. You can choose whether you want your banner ads delivered to residents only or to businesses and residents.
- routing by zip code and carrier routing id
- the number of residential addresses in your route
- the number of business addresses on your route
- the total number of addresses on your route
- the percentage of each route that match a given age range
- the median household size on your route
- the median household income of your route
- the estimated total cost for your eddm mail shipment
Consider your eddm route carefully – you want to deliver your mail to your most likely customers, so your selection needs to be strategic.
The mapping tool also features an eddm size checker, so you can make sure your mail meets each door’s direct mail size specifications. once you’ve selected your route, you can use the online interface to print front receipts (or download them from the ]]>usps postal forms]]> page). Alternatively, your eddm printing company can print receipts for you.
- zip code
- routing number
- type of delivery (residential or residential and commercial)
- the date of delivery
- total number of mails per package
- the package number
- the total number of packets
You will apply the facing strips to your packages in step 5.
If you’re designing your own eddm mailer, it’s helpful to start with a usps eddm template and our free eddm file setup guidelines. You can download free every door direct mail postcard templates from psprint.
Aren’t you a graphic designer? No problem! You can make your own eddm postcard online with psprint’s free postcard templates and online postcard maker. use it to upload your own photos and add your own text to create a custom eddm postcard in no time.
- 6.5” x 9”
- 6” x 11”
- 8.5” x 7”
- 8.5” x 11”
- 8.5” x 14”
- 9” x 12”
- 14 points. glossy cover c2s
- 14 pt. glossy cover c1s
- 13 pt. matte cover
- 16 pt. glossy cover c2s
- 15 pt. velvet cover
When you use eddm’s printing services, you don’t need to worry about guidelines, so you can focus on printing a winning postcard designed to deliver results.
the usps requires that you package your eddm envelopes in sets of 50 to 100 pieces (each package can be no more than six inches tall). place the receipts you printed in step 2 on top of each package, tie each package with a rubber band, and then drop off your packages at the post office.
If you don’t want to nest your own banner ads, you have a full-service printer from eddm, like psprint, that handles the nesting for you.
if you’re launching an eddm campaign in a remote zip code, you can mail your packages to your local usps post office. for additional information, see the ]]>usps eddm user guide]]>.
how long does it take to deliver eddm? there is no guaranteed delivery time; however, local eddm couriers typically take two to five days to deliver and nationwide delivery could take two to four weeks. If time is critical for your eddm campaign, it’s important to plan ahead to ensure your delivery is within your desired window.
Doorway direct mail is a cost-effective way for businesses to harness the power of direct mail marketing. eddm’s guidelines may seem confusing, but you can take the guesswork out when you print eddm postcards online.