10 Great Examples of Restaurant Email Marketing [ Why Theyre So Great] – On the Line | Toast POS

email marketing best practices for restaurants

When implementing your restaurant email marketing strategy, start with the basics. Set up your email marketing system and always use clear language and your restaurant branding. from there, get creative! send promotions, welcome emails and new menu items. Have Christmas promotions and feature your guests’ social media posts. and follow these email best practices for restaurants:

• Get creative by writing your subject lines for customers to open.

  When making an offer or advertising a promotion, be sure to include it in your subject line to increase your open rate.

  Include the recipient’s name in the subject line of your emails for a higher click-through rate. prioritize personalization and targeting for better overall engagement.

  be intentional when sending emails to avoid flooding your customers’ inboxes.

  let impact determine your emailing schedule. By monitoring your open rates, you should be able to spot a clear programming pattern.

  Saturday and Sunday have the highest click-through rates of any day of the week.

  Include personalized messages in your marketing emails to add a friendly touch to generic emails.

  To hit subscribers where it hurts (their stomachs when they’re hungry) always include tasty photos of your menu items in emails.

  Include a variety of emails in your marketing campaign, including welcome emails, promotions, discounts, seasonal menu changes, and anniversaries.

  Stay on top of holidays and other current events to include in your marketing emails to increase relevance.

  share important updates like changes to your hours or menu.

  10 great email marketing examples for restaurants

  Email marketing is an art and a science. use these posts for inspiration, then try them out and see what sticks with your restaurant audience.

  1. not your average joe welcome email

  

  The first email you’ll send as part of any email marketing campaign is the welcome email. This email is exactly what it sounds like: it’s used to welcome new customers into your restaurant’s family of loyal customers. Every welcome email has two main purposes. 1) Confirm to customers that they are now subscribers to your marketing emails or membership/loyalty program. 2) start enticing customers to come back to your restaurant as soon as possible.

  why it’s so great: It’s not your typical joe’s (nyaj) it’s a popular chain restaurant with amazing focaccia and dipping sauce (this is from personal experience, I can’t get enough of it). by including the bold headline, “joe welcomes club members first. Happily, you are one of them.” Nyaj is letting each and every customer who receives this email know that they are a valued guest. With a clear call to action (CTA) inviting recipients to make a reservation, they’re telling readers exactly what to do and providing all the resources to come eat.

  2. white dog cafe interactive cocktail class

  

  the white dog cafe used a unique email marketing angle: inviting guests to pick up dinner and a cocktail making kit, then joining them in a virtual cocktail making class to complete the meal . By inviting their audience to not only dine with them using their traditional takeout offering, but also join them in a cocktail class, they are creating customers for life.

  Why it’s so great: White Dog Cafe’s email includes actions like buying the kit + class, exploring their other nearby partner restaurants in the Philadelphia area, and connecting with them on social media. By including updated hours and an attractive image of your beverage director, the email is informative and accessible.

  3. lincoln ristorante celebration email

  

  source: myemma

  Who doesn’t like a party? lincoln ristorante sure does! and even better, they know that their customers know it too. The strength of this email marketing lies in its simplicity. Sometimes less is more, especially when your CTA is as clear and concise as sending out a party invitation for your restaurant. Combine that eye-catching call-to-action with smart design and you’ve got a memorable marketing email.

  why it’s so good: by giving food a top spot in this email, lincoln ristorante makes it clear that they know exactly what keeps customers coming back for more.

  4. olive garden’s favorite vacation

  

  source: myemma

  Speaking of highlighting food images in marketing emails… who else thought the spaghetti in this olive garden email would keep growing as it scrolled? just me? Design-wise, this email does a great job of drawing the reader’s attention to the email and holding their attention until you’ve successfully directed them to your cta at the bottom. combine that successful design with bold and attractive copy and the olive garden has received an attractive email.

  Why it’s so great: Surprises can be great, and they certainly have their place in marketing emails. however, sometimes the best path is the most direct. There is no doubt what this olive garden email is promoting. Whether you’re looking at the image, the copy, or the CTA for a free meatball order at the bottom, you can’t guess the message Olive Garden is sending with this email.

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