what factors affect the cost of email marketing?
There are a number of factors that will affect the cost of your email campaigns. four main factors are:
- the quality of your current email list
- the complexity of your email design
- the frequency of your campaigns
- the platform you use
quality of current email list
If your email list is full of inactive subscribers, you’ll need to take some time to clean it up to get the best results for your email campaigns.
tools like kickbox, neverbounce, and briteverify can help you identify bad email addresses and inactive subscribers to avoid sending to those people.
Here’s what you can expect to pay for each of these services.
shot box
kickbox offers users 100 free verifications. After that, here’s what you need to pay to verify subscribers’ email addresses:
- 1k verifications: $10
- 5k verifications: $25
- 10k verifications: $80
- 25k verifications: $200
- 50,000 checks: $400
- 100,000 checks: $800
- 500,000 checks: $2,500
- 5mm checks: $4,000
More information on kickbox pricing can be found here.
never bounce
neverbounce offers volume rates, so the more emails you verify, the less you pay per email verification. here’s what you can expect to pay for neverbounce:
- up to 10,000 verifications: $0.008/email
- up to 100,000 verifications: $0.005/email
- up to 250,000 verifications: $0.004/email
- checks up to 1mm: $0.003/email
This means that if you want to verify 100,000 emails, you can expect to pay $0.005 per email or $500. for more information, you can consult their price calculator.
briteverify
With briteverify, your first 250,000 email verifications each month cost $0.01. briteverify also offers tiered discounts, so the more emails you verify each month, the less it costs. here is a breakdown of their volume rates:
- 5,000 verifications: $0.008/email ($40)
- 20,000 verifications: $0.0075/email ($150)
- 30,000 verifications: $0.007 $0.0065/email ($325)
- 100,000 verifications: $0.006/email ($600)
- 250,000 verifications: $0.005/email ($1,250)
- 500k verifications: $0.0045/email ($2,250)
For more information on briteverify pricing, you can refer to their pricing calculator.
To maintain a quality email list, we recommend cleaning your email list once a quarter or every three months.
complexity of email design
If you want to send intricately designed emails, you can expect to pay a higher price. In general, the more complex and personalized your email design is, the higher your design costs will be.
To design custom email templates, most agencies charge a flat or hourly rate.
You can expect to spend between $100 and $2000 per design, with templated designs at the low end and complex custom designs at the high end of this range.
Explore pricing for our email newsletter design services
frequency of your campaigns
The frequency of your campaigns will also affect the price you pay for email marketing.
For example, you’ll pay less if you send a monthly newsletter instead of weekly email blasts.
If you pay a distribution cost of $0.03 per recipient and send to 100,000 subscribers, you can expect to pay $3,000 to send one email per month. however, if you send a weekly email to 100,000 subscribers for $0.03 per recipient, you can expect to pay $12,000 per month.
This should go without saying, but generally the more emails you send, the more you pay.
platform you use
The email platform you choose will also affect how much you spend on email marketing.
Most platform providers offer several plans with prices that vary depending on the plan and the number of contacts.
Let’s look at some options. For comparison, we’ll list the price of 10,000 contacts per month for each platform.
- mailchimp: $87-$299/month
- constant contact: $105-$180/month
- campaign monitor: $89-$249/month
- getresponse: $65-$163/month
- active campaign: $139-$424/month
- maintain: from $289-$449/month
These are just a few of the email platform options available to your business, and each has advantages and disadvantages. you’ll need to research each option to make the best decision for your business and budget.
At webfx, we develop our own email marketing software, emailmarketingfx. With emailmarketingfx, you can send emails for $5 per send + $0.03 per recipient. To learn more about how you can use emailmarketingfx for your email campaigns, contact us today to speak with an internet marketer.
