how much does a direct mail campaign cost?
Direct mail is an effective way to communicate with your customers and prospects.
Get an online quote by clicking here for your next direct mail campaign
With the general data protection regulation now in force, more marketers are choosing to send mailing campaigns to their databases.
showing that direct mail is making a comeback in marketing with many businesses recognizing the benefits of sending a targeted campaign.
In fact, direct mail has a 30x higher response rate than email, which means it’s more profitable to send personalized email campaigns to databases as an opportunity to develop relationships and build your business.
In this article, we show you how much a direct mail campaign costs.
Get a quick quote for your direct mail campaign here >
how much does a direct mail marketing campaign cost?
The cost of a direct mail campaign depends on the correspondence and how many recipients it will be sent to.
On average, a direct mail campaign can cost anywhere from £0.30 to over £5 per article.
the cost of the campaign depends on how much you spend on design, mailing lists, printing and distribution.
Outsourcing your direct mail campaign to a professional mailing house is the most cost-effective solution.
When you outsource the work, you only have to pay a fee for the services you require.
Get a quick quote for your direct mail campaign here >
direct mail campaign cost: how much does direct marketing cost?
direct mail marketing is the most expensive form of advertising at cost per thousand.
However, it is estimated that the UK spends over £2bn on postage each year.
highlighting that although it is expensive, it can generate fantastic results for your business.
Here’s a breakdown of direct mail marketing costs:
- design costs: Design can cost between £0 and £100 depending on whether you decide to hire a professional, use a template or do it yourself.
- marketing content costs: How much the cost of writing the content for your email piece can range from £0 to £100. You can decide to write your own marketing content or hire a copywriter to create persuasive content for your article.
- Costs From the mailing list: If you already have an established database, it will cost you £0 to put the mailing list together. however, if you want to target new potential customers, you can expect to pay £0.03 to £0.20 per registration. this cost depends on the quality of the data and the number of records you wish to purchase.
- printing costs: printing costs will vary depending on the following: black printing & white or color, paper quality, paper size, number of pages, one-sided or two-sided, and the amount of printing. as a rough estimate, you can expect to pay between £0.02 and £1.50 per person.
- delivery costs: postage is the biggest area where you can save money when sending a mailing campaign straight. the more items you mail, the more discount you get on your postage. for postage, you can expect to pay between £0.25 and £2 per item.
Get a quick quote for your direct mail campaign here >
direct mail company direct mail campaign costs
The Direct Mail Company, is a professional mailing house based in Wakefield, West Yorkshire.
Our mail fulfillment services are trusted by a variety of large and small clients in the UK and abroad.
Our goal is to take the hassle out of your mailing campaign by providing a comprehensive service with clear pricing, a dedicated account manager, and your mail delivered on time, every time.
Our direct mail services include printing solutions, mail fulfillment and bulk postage rates.
many of our customers come to us to save money on their shipping costs.
By taking advantage of our bulk postage rates, you’ll save a significant amount of money on postage costs.
Due to high volumes of direct mail and brochure distribution, we ship every year; We will offer you the lowest possible postage rates for your bulk mail. we do this by using dsa providers like whistle, citipost and ukmail.
These companies complete the classification for Royal Mail, which is how we achieve the lowest postal rates.
To find out more about outsourcing your direct mail campaigns to the direct mail company, please call us on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your enquiry.
Get a quick quote for your direct mail campaign here >