🥇 7 Best CRMs for Gmail/Google Workspace Integration Features

learn what features to expect & how each crm compares

if you’re using google workspace (formerly known as g suite), then you’re in luck. allows the best and most stable integrations with your crm (if you don’t believe me, ask our technical team 😏).

However, with all the different crm possibilities out there, it can be hard to figure out what to expect from such an integrated google-crm setup, so first, we’ll tackle that for you and give you a list of useful features. look for 👀

After this, we’ll use this same list of features, as well as review scores from g2 and the google workplace marketplace to compare 7 different top crms that integrate directly with gmail and google’s other products.

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here we go! 👇

what features can you expect from a google crm?

These are the top 10 features you can expect from a well-integrated crm with google workspace:

  • update and use your crm from your gmail inbox
  • live sync your gmail emails & google calendar meetings to the crm
  • automatically create contacts for people you email or meet with
  • automatically enrich your contact database by synchronizing contact signatures email your contacts
  • send automated and personalized email sequences from your gmail inbox
  • use email templates (shared or private) when sending emails from gmail
  • see who your colleagues know and how well, with “relationship strength scores” based on your email traffic
  • track if people open your emails and click links in your emails sent from gmail
  • see if these people who clicked the email links also visit your website, which pages and for how long
  • remember the corr unanswered emails or customer conversations that have been muted

That’s a lot of useful things to better track your leads and increase your productivity 😄. we will detail below which of these features come with each crm.

how can you define the best integrated google crm for your company?

If you are looking for a crm that integrates well with your google workspace/gmail environment, the above feature set can significantly increase your productivity. We’ve researched which of the current google crms offer which features and detailed them below.

However, it’s important to keep the big picture in mind when comparing crm, as you need to make sure your team uses that crm as well. getting a crm that no one uses is pretty useless too 😏

so we’ll include the current score for each crm in g2 so you’ll have a better idea of ​​how each crm compares. It breaks down as follows:

  • ease of use
  • ease of configuration
  • meets requirements
  • quality of support
  • ease of doing businesses with
  • manageability

and to top it off, we also incorporated the review score that each crm gets in the google workspace marketplace. ⭐⭐⭐⭐⭐

We then take the average of the feature score, the average g2 review score, and the google workspace marketplace score to calculate… the final score! 🥇

ranking of the 7 best crms for gmail/google workspace

don’t want to read the full comparison? 🤓

here’s a quick overview of how each crm works:

  1. salesflare: 9.9/10 🏆
  2. copper: 8.4/10
  3. hubspot crm & sales hub: 7.8/10
  4. streak: 7.6/10
  5. freshworks crm: 7.1/10
  6. zoho crm: 5.6/10
  7. pipedrive: 5.1/10

Do you want to delve into the details? keep reading!

1. sales flare [9.9/10] 🏆

Update your CRM, track emails, use email templates, and much more. ✨

It’s no surprise that Salesflare stacks up so well against other Google CRMs: it’s built from the ground up to make following up leads more productive, starting from your Gmail inbox.

salesflare (founded 2014) is used by thousands of small and medium-sized businesses selling to other businesses (including agencies, consultancies, development houses, tech companies, etc.). Ranked #1 on review platforms and the #1 crm for product search, the leading community for product enthusiasts.

The salesflare gmail plugin not only offers very tight integration (more on that below). what’s absolutely unique is that it brings 100% of the crm functionality to gmail, so you never need to switch tabs while selling (although if you want to use salesflare in a separate tab and do the same thing from there, that’s totally possible also 👊).

If you’re a bit technical: Salesflare is built on the Google Cloud server infrastructure with Google-led technologies like Angular. It also follows Google’s “material design” design language, so if you notice it looks a bit like Google products you’re already using, that’s why. 😄

Without further ado, here’s an analysis of how sales stack up:

submit sales offers: 10/10

  • update and use your crm from your gmail inbox
  • live sync your gmail emails & google calendar meetings to the crm
  • automatically create contacts for people you email or meet with
  • automatically enrich your contact database by synchronizing contact signatures email your contacts
  • send automated and personalized email sequences from your gmail inbox
  • use email templates (shared or private) when sending emails from gmail
  • see who your colleagues know and how well, with “relationship strength scores” based on your email traffic
  • track if people open your emails and click links in your emails sent from gmail
  • see if these people who clicked the email links also visit your website, which pages and for how long
  • remember the corr unanswered emails or customer conversations that have been muted
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features that salesflare does not offer: none

g2 review score:

  • ease of use: 9.5
  • ease of configuration: 9.5
  • meets requirements: 9.3
  • quality of support: 9.7
  • ease of doing business with: 9.9
  • ease of administration: 9.5

end result

  • google crm feature score: 10/10
  • g2 average review score: 9.6/10
  • g2 marketplace review score google workspace: 5/5 → 10/10
  • final score: 9.9/10

price to get all of the above (10 features):

$49/user/month (billed annually) $55/user/month (billed monthly)

Want to see it all in action? you can try salesflare for free. 👈

It only takes a few minutes to start a salesflare test and install the gmail plugin (it’s easiest in that order).

We guarantee you won’t find an easier crm that connects so well with google workspace! 👌

Some of the awards Salesflare has received for its ease of use, ease of setup, support, and return on investment.

2. Copper [8.4/10]

🥇 7 Best CRMs for Gmail/Google Workspace + Integration Features

copper is a crm software company founded in 2011 that is completely focused on serving google workspace customers, which is why it deserves its second place in this google crm ranking.

Their target industries are relatively similar to salesflare’s, plus they cater to real estate clients, as the software is not focused on b2b sales. this allows the company to reach a larger target audience, but it also inevitably makes it a bit less user-friendly for its b2b users.

When comparing scores objectively, the main differences are more difficult setup, lower quality support, and the absence of two gmail productivity features. moreover, the price to get all the features below (8 features) is more than doubled.

submits copper offers: ​​8/10

  • update and use your crm from your gmail inbox
  • live sync your gmail emails & meetings from google calendar to crm
  • automatically create contacts for people you email or meet with
  • send personalized and automated email sequences from your gmail inbox
  • use email templates (shared or private) when sending emails from gmail
  • track if people open and click your emails on the links in your emails sent from gmail
  • see if these people who clicked the email links also visit your website, which pages and for how long
  • remember the unanswered emails or muted customer conversations

characteristics that copper does not offer:

  • automatically enrich your contact database by synchronizing your contacts’ email signatures
  • see who your colleagues know and how well, with “relationship strength scores” based on your email traffic

g2 review score:

  • ease of use: 9.2
  • ease of configuration: 8.9
  • meets requirements: 8.8
  • quality of support: 8.8
  • ease of doing business with: 9.1
  • ease of administration: 9.1

end result

  • google crm feature score: 8/10
  • g2 average review score: 9/10
  • google workspace marketplace review score : 4.1/5 → 8.2/10
  • final score: 8.4/10

price to get all of the above (8 features):

$99/user/month(billed annually)$134/user/month(billed monthly)

3. hubspot crm + sales center [7.8/10]

🥇 7 Best CRMs for Gmail/Google Workspace + Integration Features

HubSpot is a marketing automation platform turned everything platform. It was founded in 2005 to make marketing automation easier.

Today, hubspot’s main selling point is to offer an all-in-one solution, including marketing, sales, service and operations. if you don’t like using different apps and integrating them (using tools like zapier and native integrations), hubspot might be what you’re looking for.

To get crm functionality that’s comparable to what you get with the other crms in this ranking, you need to get two products from hubspot: your crm and your sales hub.

In terms of google workspace/gmail integration, hubspot does a good job, although the price to get all this handy functionality (7 features) is quite steep, starting at $450/month billed annually (for 5 users, which is the minimum they impose).

offers hubspot crm + sales hub deals: 7/10

  • update and use your crm from your gmail inbox
  • live sync your gmail emails & google calendar meeting to the crm
  • automatically enrich your contact database by synchronizing your contacts’ email signatures
  • send automated, personalized email sequences from your inbox gmail inbox
  • use email templates (shared or private) when sending emails from gmail
  • track whether people open your emails and click links of your emails sent from gmail
  • see if these people who clicked the email links also visit your website, which pages and for how long
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features hubspot crm + sales center does not offer

  • automatically create contacts for people you email or meet
  • see who your colleagues know and how well, with “relationship strength scores” based on your email traffic
  • remember unanswered emails or muted customer conversations

g2 review score:

  • ease of use: 8.6
  • ease of configuration: 8.3
  • meets requirements: 8.5
  • quality of support: 8.5
  • ease of doing business with: 8.7
  • ease of administration: 8.6

end result

  • google crm feature score: score: 7/10
  • g2 review average score: 8.5/10
  • g2 review score: google workspace marketplace: 4/5 → 8/10
  • final score: 7.8/10

price to get all of the above (7 features):

$90/user/month (billed annually – minimum 5 users) $100/user/month (billed monthly – minimum 5 users)

4. streak [7.6/10]

🥇 7 Best CRMs for Gmail/Google Workspace + Integration Features

When ranking CRMs for Gmail, one can not ignore Streak. Streak was founded in 2011 to be the dedicated CRM for Gmail, and it has stayed true to this mission ever since.

compared to the other crms on this list, streak has historically been very focused on individual users, which boils down to its popular free plan with no collaboration functionality (and its affordable “individual” plan upgrade).

streak runs entirely within the gmail interface and that’s where it’s strongest. It doesn’t have a dedicated web app and its mobile apps are a bit limited (getting 2.5 and 3 stars on the app store and google play).

Still, if you’re a single user and don’t use your crm on your phone, streak can be a simple and robust solution to start tracking your leads.

Please note that to get the 6 features below, you must get their Professional plan for Teams, which will cost you $59/user/month (billed monthly).

features streak deals: 6/10

  • update and use your crm from your gmail inbox
  • live sync your gmail emails & google calendar meetings to crm
  • send personalized and automated email sequences from your gmail inbox
  • use email templates (shared or private) when sending emails from gmail
  • track whether people open your emails and click links in your emails sent from gmail
  • remember emails you haven’t responded to or customer conversations that have been muted

feature streak does not offer:

  • automatically create contacts for people you email or meet with
  • automatically enrich your contact database by synchronizing your contacts’ email signatures
  • see who your colleagues know and how well, with “relationship strength scores” based on your email traffic
  • see if these people who clicked on email links too visit your website, which pages and for how long

g2 review score:

  • ease of use: 8.7
  • ease of configuration: 9.4
  • meets requirements: 8.8
  • quality of support: 8.5
  • ease of doing business with: 9.4
  • ease of administration: 8.6

end result

  • google crm feature score: 6/10
  • g2 average review score: 8.9/10
  • google workspace marketplace review score : 3.9/5 → 7.8/10
  • final score: 7.6/10

price to get all of the above (6 features):

$49/user/month (billed annually) $59/user/month (billed monthly)

5. fresh working crm [7.1/10]

🥇 7 Best CRMs for Gmail/Google Workspace + Integration Features

Freshworks CRM (formerly known as Freshsales) is a sales CRM from Freshworks, the company behind / initially called Freshdesk. Freshworks was founded in 2010 to provide a better, cheaper solution for customer service teams.

The main selling point of freshworks is the depth of its features. it has also managed to offer this range of features through a more user-friendly interface than its competitor/predecessor from the same city, zoho.

While its integration with gmail is not as deep as with top crms in this ranking, it still deserves a mention in this ranking due to its relatively popular gmail plugin.

present freshworks crm offers: 4/10

  • update and use your crm from your gmail inbox
  • live sync your gmail emails & google calendar meetings to the crm
  • send personalized and automated email sequences from your gmail inbox
  • track if people open your emails and click the links in your emails sent from gmail

features that freshworks crm does not offer

  • automatically create contacts for people you email or meet
  • automatically enrich your contact database by synchronizing the email signatures of your contacts
  • use (shared or private) email templates when sending emails from gmail
  • see who your colleagues know and how well, with “relationship strength scores” based on your traffic email
  • see if these people who clicked on email links also visit your website, which pages and for how long
  • remember emails you haven’t responded to or customer conversations that have been muted
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g2 review score:

  • ease of use: 9.1
  • ease of configuration: 8.9
  • meets requirements: 8.9
  • quality of support: 9.0
  • ease of doing business with: 9.1
  • ease of administration: 9.4

end result

  • google crm feature score: score: 4/10
  • g2 average review score: 9.0/10
  • review score google workspace marketplace: 4.2/5 → 8.4/ 10
  • final score: 7.1/10

price to get all of the above (4 features):

$69/user/month(billed annually) $83/user/month (billed monthly)

6. zoho crm [5.6/10]

🥇 7 Best CRMs for Gmail/Google Workspace + Integration Features

Zoho is a true household name in the CRM industry, so we couldn’t omit them from this ranking.

zoho launched its small business crm product in 2005 and has historically positioned itself as a cheaper alternative to salesforce. that’s immediately its main selling point.

if you are looking for a crm solution, zoho has many levels (and even products: zoho crm, zoho crm plus, zoho one, …). the two google integration features below are already available in your free plan of your standard zoho crm product. note that their gmail plugin gets the second lowest rating in this roundup.

features zoho crm offers: 2/10

  • update and use your crm from your gmail inbox
  • live sync your gmail emails & meetings from google calendar to crm

features that zoho crm does not offer:

  • automatically create contacts for people you email or meet with
  • automatically enrich your contact database by synchronizing your contacts’ email signatures
  • send automated and personalized email sequences from your gmail inbox
  • use email templates (shared or private) when sending emails from gmail
  • see who they know your colleagues and how well, with “relationship strength scores” based on your email traffic
  • track whether people open your emails and click links in emails sent from gmail
  • see if these people who clicked the email links also visit your website, which pages and for how long
  • you will be reminded of the emails they didn’t has replied or the conversations s of customers who have been muted

g2 review score:

  • ease of use: 8.1
  • ease of configuration: 7.6
  • meets requirements: 8.2
  • quality of support: 7.4
  • ease of doing business with: 7.9
  • ease of administration: 7.8

end result

  • google crm feature score: 2/10
  • g2 average review score: 7.8/10
  • g2 marketplace review score google workspace: 3.5/5 → 7/10
  • final score: 5.6/10

price to get all of the above (2 features):

free

7. pipeline [5.1/10]

🥇 7 Best CRMs for Gmail/Google Workspace + Integration Features

Pipedrive is an easy-to-use and easy-to-setup sales CRM for small businesses, and is therefore compared to Salesflare very often.

The company was founded in 2011 to launch a backlash against enterprise CRMs like Salesforce, which are built more for business needs than sales teams. pipedrive set out to change that.

While the company has done its best in recent years to develop tighter integration with gmail, it still has work to do on this front. Its relatively low integration depth, combined with a dismal rating in the Google Workspace marketplace, puts it at the bottom of this Google CRM ranking.

features pipedrive offers: 2/10

  • update and use your crm from your gmail inbox
  • live sync your gmail emails & meetings from google calendar to crm

features that pipedrive does not offer

  • automatically create contacts for people you email or meet with
  • automatically enrich your contact database by synchronizing your contacts’ email signatures
  • send automated and personalized email sequences from your gmail inbox
  • use email templates (shared or private) when sending emails from gmail
  • see who they know your colleagues and how well, with “relationship strength scores” based on your email traffic
  • track whether people open your emails and click links in emails sent from gmail
  • see if these people who clicked the email links also visit your website, which pages and for how long
  • you will be reminded of the emails they didn’t has replied or the conversations s of customers who have been muted

g2 review score:

  • ease of use: 8.9
  • ease of configuration: 8.7
  • meets requirements: 8.4
  • quality of support: 8.4
  • ease of doing business with: 8.7
  • ease of administration: 8.6

end result

  • google crm feature score: score: 2/10
  • g2 average review score: 8.6/10
  • review score google workspace marketplace: 2.3/5 → 4.6/ 10
  • final score: 5.1/10

price to get all of the above (2 features):

$49.90/user/month (billed annually) $59.90/user/month (billed monthly)

Do you want to delve into the differences? just ask our team using chat on salesflare.com. we are here to help 😄

🥇 7 Best CRMs for Gmail/Google Workspace + Integration Features

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