A mass email list is a record of the email addresses of the recipients, to whom a company sends a marketing campaign. Typically, this email inventory consists of customer addresses that have shown interest in or have an existing relationship with a particular brand.
types of bulk email lists
regular mass email lists
A regular bulk email list is an inventory of recipient email addresses that is not refined in any way. When a seller uses this list, he sends the email with the same offers to the entire mailing list. this approach is no longer an email marketing best practice, as it increases the chances that a message will be ignored, deleted, or even classified as spam.
targeted mass email lists
A targeted email list is one that focuses on the specific needs, likes, and dislikes of each current and potential customer. This type of bulk email list allows marketers to create more personalized and personalized marketing campaigns. allows companies to interact with people who require their products or services and with those who share similar interests.
By developing a targeted list, a business will always have loyal customers. For example, if a business deals in books, a seller can segment their mailing list into customers who prefer particular genres of books, most valuable buyers, age groups, etc. Aside from that, the marketer can sort a list by the purchases made by a specific customer. therefore, a category of buyers who make purchases between $200 and $500, or more than $500, could be reached.
With a targeted mass email list, a marketer can also pay special attention to building strong and lasting relationships with customers. one can employ different styles of communication when reaching different classes of customers and prospects. a seller can send information in a way that appeals to you. For example, if a company sells computers, the marketer can create different messages for customers who are students and those who are businessmen. in email to students, the marketer may describe their computers as the best for sharing music, photos, and keeping in touch with friends 24 hours a day. on the other hand, email for businesspeople can market computers as an ideal tool for accessing essential business-related information.
With segmented bulk email lists, a business is on the right track to understand their audience and increase their return on investment.
There should be one crucial addition: Buying an email list to send unsolicited email is considered illegal, although some companies and individuals do it to this day.
Here are some helpful practices to implement when it comes to handling massive email lists:
never buy mailing lists
It is not advisable for a seller to obtain a mailing list in this way for several reasons:
- Contacts aren’t interested in newsletters they didn’t sign up for.
- Distinguishing honesty from lists is a challenge.
- Emails from your brand can be considered spam .
- when too many emails from a brand are classified as spam, the isp can take action against the company.
- there is a high probability that other companies use a similar list.
- low response rates.
design eye-catching signup forms
Marketers need to design compelling signup forms that quickly capture information from their target customers. it is recommended to require an email address and a name so as not to irritate a user’s subscription process. With sendpulse, you can choose a pre-built signup form or create your own to match your brand style. If you want to communicate with your audience through various channels, create multi-channel forms with sendpulse for free.
verify your mailing list
If you add an existing list to sendpulse, we recommend that you run a verification check. detects obsolete and invalid addresses in your list. after getting a new list with valid addresses, you can send a campaign. With an email checker, you can stay out of the spam folder, increase your email deliverability and sender reputation.
You can verify a single email address, an existing mailing list, or upload it. after verification, you will receive a list of email addresses and validation statuses.
create attractive lead magnets
A lead magnet is a powerful marketing tool that helps grow a mailing list. marketers offer valuable content in exchange for contact information. understanding what your target audience cares about is essential. Lead magnets are often represented as an e-book, checklist, guide, etc. looking for new ideas? watch our video!
segment your mass mailing list
Segmentation is about offering relevant and highly targeted content. this is achieved by dividing a mailing list into segments based on different criteria. For example, with sendpulse, you can segment your audience by gender, occupation, location, age, their activities on your website, or even use ready-made segments.
regularly check your mailing list
Don’t be afraid to remove inactive subscribers! A marketer should update the mailing list frequently to ensure that the business is only engaging with people who are genuinely interested in their services or products.
bulk email list examples
here is an example of a general sendpulse mass email list.
here is the same list segmented by gender and country.
bulk email list best practices
These are some of the best practices for effective bulk email list management:
- Implement double opt-in to ascertain that the readers are indeed willing to receive marketing emails, and also ensure that there are no misspelled addresses on the list.
- Find creative ways to convince readers to subscribe. Create an appealing lead-magnet.
- Give subscribers a chance to set both content and email sending frequency preferences.
- Work on creating tailored content for different mailing list segments. For example, if you’re in eCommerce, send various offers for men and women.
- Re-engage inactive subscribers. Don’t disregard those who seem to be less interested in your brand. Try to discover the reasons and be ready to offer highly relevant goods.
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last update: 23.08.2022