Most email marketers choose a mail merge tool based on its ability to personalize emails that are sent to many people at once.
Of course, that’s the goal.
But when looking for a robust tool for a large email outreach campaign, you should also consider whether the tool can:
- schedule email blasts to send later
- track email blasts for opens and clicks
- offer tracking feature
- provide reports on your outreach campaign
- create hyper-personalized emails
This guide will look at the top ten mail merge tools that offer these features. Instead of signing up for a trial trial, we’ll give you a “virtual experience” of how each mail merge tool works in the real world.
1. right inbox
g2 reviews (4.8/5)
google chrome store [12,350+ reviews]: (4.8/5)
right inbox offers mail merge and other email productivity features to more than 250,000 professionals.
Like any other mail merge tool, the goal is to help you send as many emails as possible at once without losing personalization for each recipient.
As a result, you can use the right inbox to update your customers on an upcoming deal, blast journalists for a PR campaign, or send updates on new additions to your business.
The software has several features that work in conjunction with the mail merge feature. some of these include:
sequences: You can create email sequences that automatically send follow-ups to recipients who haven’t responded to your email.
Email Tracking: The right inbox notifies you if your recipient read the email, how many times, and if they clicked on any links.
email scheduler: With the email scheduler, you can set the right inbox to send emails when your recipients are most likely to open your gmail app.
the price of the correct inbox is not exaggerated. It ranges from $9.95/month to $19.95/month depending on the plan. gives you everything you need for a successful email outreach campaign.
Install it to your google chrome store inbox today.
2. yet another mail merge (yamm)
g2 reviews: (4.2/5)
Most email outreach tools have a lot of unrelated features.
For example, you can get a cold email outreach tool, a prospecting tool, and a sales engagement software (hello mailshake) from one option.
For most marketers, this is what they want. they need a complete tool that gives them everything they need from one platform.
But not all marketers buy into that idea. some want tools that have focused on a specific feature.
If you’re a marketer, you have every reason to love yamm. as the name suggests, it focuses solely on mail merge.
You get a fully-fledged mail merge feature that records the most conversions from your email reach.
Unsurprisingly, yamm’s mail merge tool is surrounded by add-on features to add to its punch. you get an email scheduler, templates, email tracking, and customization.
Here’s a screenshot of it’s pricing breakdown: 
3. mail shake
g2 reviews: (4.7/5)
Using the mailshake mail merge is easy. you simply need to upload a csv file containing your data in different columns.
Once that’s done, the next step is to personalize your emails. you can insert replacement tags that fetch relevant data like your recipients’ two names and company.
Once you’ve customized your scope, it will automate your entire workflow. this is possible as mailshake comes with a fully featured email scheduler and automated follow ups.
It’s worth noting that it offers a list of integrations that work well with mail merge. these include native integrations like salesforce, hubspot, and zapier.
here is a screenshot of their pricing page:
4. gmass
g2 revision: (4.7/5)
gmass is the opposite of yamm.
gives you many features at once. these help you get the most out of your cold email outreach campaigns. also, it does not mean that it has been extended too much.
gmass’s mail merge feature is also very different. its goal is to help you create hyper-personalization using real-time data from current campaigns.
That said, here’s what you need to know.
- automate sends: the function allows you to send emails to selected rows in your google sheet using gmass filters.
- campaign data tracking: gmass gives you critical data that shows you which emails were opened, clicked, responded to, and then bounced.
- Custom Mail Merges – Since you’re integrating gmass with google sheets, you can customize every detail of your mass emails by adding individual information like names, companies, and titles in the spreadsheet. google columns.
gmass looks great, but you won’t love its price.
see prices below. note that the price is a couple of times what other tools cost.
5. mule shape
g2 review: (5/5)
form mule is not a popular mail merge tool in the email marketing industry. however, there is a reason for this.
The developer, new visions cloudlab, created it to target users who aren’t looking for a fancy tool.
admitted that the tool is only best for teachers who want to email students and parents about elective options.
so does that mean marketers or power users can’t use form mule? well, kind of. but it offers basic features that can be useful for basic email scope.
the best part? it’s completely free.
Speaking of features, here’s what you can expect.
- You can create unique case numbers in the form submission to use for key follow-ups.
- You can use up to ten different templates depending on the submission conditions.
- next with a robust template editor that allows you to automatically insert merge tags with the click of a button, making it easy to create templates.
6. meteormail
capterra review: (4.9/5)
mailmeteor is another tool that focuses entirely on mail merge.
You get a full package mail merge tool with add-on features to help you with your email outreach campaign.
Using mailmeteor is a three-step process. start by adding contacts to your google sheet. then create your email template and preview your emails before sending.
The tool has support tools to help your mail merge. these include email scheduling, recipient filtering, email tracking, personalization, and attachments.
Here’s what you need to know when it comes to pricing.
7. vocus.io
g2 reviews: (4.3/5)
vocus is not a famous name, but surprisingly it is a powerful tool that you will come across.
According to their website, they are an industry leading solution in terms of features and positive customer reviews.
however, the latter may not be accurate as they only have 15 reviews on g2 and 12 on capterra.
what about features?
Well, it’s not that bad. they offer the typical features you’ll get from other mail merge tools: automated follow-ups, email tracking, and robust analytics to monitor your campaign.
One feature you’ll love is the ability to edit mail merge emails in progress. Technically, this means you can edit your schedule and follow-up messages at any time. or even pause the campaign to remove contacts from the list.
8. practical seller
g2 revision: (4.3/5)
seller wears many hats. for example, you can use it for cold email outreach, email follow-up, or prospecting.
The mail merge feature is under cold email scope. and it doesn’t do anything unique from other tools. the only difference is that starting and using it is quite simple.
It is a three-step process. It will first upload a csv file to which you can add up to 20 data fields. the next step is to personalize the emails using the data fields.
saleshandy automatically places the content of the respective row in the body of the email. Once this is done, set up your campaign and launch it.
9. woodpecker
capterra reviews: (4.8/5)
woodpecker’s mail merge feature helps you get potentially higher response rates and deliverability.
The onboarding process is quite similar to other tools. The first step is to prepare the fields for the mail merge using a simple spreadsheet.
woodpecker allows you to add up to seven fields to strengthen your mail merge customization. write your email template once you have matched your data with the corresponding addresses. Finally, check all your emails before you send them.
The woodpecker also has a couple of accompanying features. One of them is the ability to split test your emails to get the variations that have the highest conversion rates.
You’ll also love the if campaign, another name for follow-ups. Follow-ups are highly personalized as they are triggered based on the recipient’s action after receiving your email.
10. lemma list
capterra: (4.6/5)
lemlist is not popular when it comes to mail merge. this is probably because it works as a separate interface from gmail.
technically, this means you can’t merge gmail and lemlist. you’ll need to switch between the two platforms to manage your email marketing campaigns.
As a result, running an intensive mail merge campaign might not be a good thing. it will be too tedious to operate within two platforms simultaneously.
however, the tool still offers room for a lightweight mail merge with the ability to send a maximum of 200 emails per day.
Of course, that’s a significant downside, as cold email outreach success relies on sending lots of emails.
however, they have some features to counteract this drawback.
one of those features is the lemwarm which allows you to interact with other lemlist users via personalized emails and then reply automatically.
You’ll also love the custom content feature. helps you build a stronger link by using custom content like custom videos, images, and landing pages.
conclusion
In business, the “one size fits all” tactic rarely works. that’s why customization is an important feature when it comes to mail merge.
all the tools we’ve shared with you have done their best to help you customize your mail merge campaigns.
so when choosing, make sure you’ve considered other factors like price, functionality, and ease of use.