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Research shows that the average office worker receives 121 emails and sends about 40 per day. That can be overwhelming on a personal level, but as a marketing tool, email communication is still unbeatable.
email enables employees to engage with current and potential customers, partners, vendors, and industry influencers one-on-one while driving conversions and distributing content.
how do they do that? via the employee’s email signature. now consider that we are looking to add a linkedin button to the email signature. you might be wondering what the impact would be.
According to linkedin, there are 58 million businesses on the social media platform, making it a powerful network that enables brands to reach both potential customers and b2b consumers.
and when you consider a recent linkedin survey that showed 40% of b2b marketers view linkedin as the most effective channel for generating high-quality leads, the question is why wouldn’t you use the linkedin logo for email signature marketing? Let’s dig a little deeper.
why should you add a linkedin logo to your email signature?
Of all the social media platforms employees can have, their linkedin account is the only social media profile they absolutely must include in their email signature.
unlike other platforms in the field of social networks, the linkedin profile of an employee or an organization is very relevant to the company. here are some of the benefits of adding a linkedin link in an email signature:
- provides an opportunity for recipients to learn more about the sender’s organization.
- creates networking opportunities by connecting with the sender’s organization on the linkedin platform.
- a linkedin profile provides a layer of trust in b2b communications.
- by tracking clicks on a custom linkedin profile url, you can gather business intelligence and information about the sources of signature traffic email address.
- When you add a linkedin button that directs people to your organization’s linkedin profile page, all employees become brand ambassadors through their signatures.
- can increase social traffic to and on an organization’s public linkedin profile.
- business owners and professionals working for a company should use a linkedin icon that sends recipients to the company account.
- use the linkedin templates and editor bybrand to centrally manage email signatures within a message.
- Ensure visual consistency by adding a consistent linkedin logo or icon for everyone in the organization.
- Using our editor, control which employees and emails get signatures with linkedin links.
- don’t add too many social media icons to the signature part of your email signature. focus only on the most useful and active ones.
- don’t use text hyperlinks, instead go for image icons to save space and keep the email signature uncluttered.
- don’t send to recipients to a linkedin profile page that is out of date, as this will reflect negatively on your brand and professionalism. In other words, make sure your linkedin page is actively updating and providing value.
- image gallery
- icon stock
- over 40 professional templates
- crop/resize images feature
dos and don’ts of the linkedin logo in corporate email signatures
two of a linkedin button
linkedin button bans
also read: best practices for a professional email signature.
bybrand makes it easy to add a linkedin logo
With an email signature generator like bybrand, HR managers don’t have to search for a linkedin button and manually add it to email signatures, just like their signature from gmail or another email account.
we offer a variety of free social media icons, including a linkedin button, for you to use, making action simple and effective.
Another reason to use Bybrand email signature software is our large selection of templates that each offers a different design. This allows you to get creative with the way you want to include a LinkedIn button and add a LinkedIn URL into your email signature design.
If you want more flexibility and prefer to create your email signature from scratch, bybrand also offers this opportunity through a series of easy-to-use tools. Of course, you can also use your own image of a linkedin icon if one was designed to reflect your corporate identity.
bybrand provides unlimited access to additional features to make your email signature stand out. these include:
how to add a linkedin logo to your email signature?
here are three different ways to add a linkedin logo to your email signature:
1. use the basic editor in web email clients
You can link to your LinkedIn profile in email programs like Gmail, Outlook, Apple Mail, and others using their basic editor feature, often found in the top menu. this includes simple rich text editing in the application’s signature area. Usually you can select an image, download it to your mac or pc, and add it to the signature.
To add or change a linkedin button in your gmail signature, open your email client and go to email settings via the gear icon. this will open the general tab. scroll down to signature selection and click on it.
While it works fine, please be aware that embedding the image could cause your email recipient to have attachments in emails you send them.
2. use html code
If you know basic coding, you can use html to create a linkedin icon in a new signature. the points to remember are to include the width and height of each image to avoid distortions by the email client.
3. use email signature software
bybrand’s advanced email signature software allows you to create and edit hyper-personalized html signatures, including changing or adding social media icons from the menu bar.
once here, select where in your email signature you want to include your linkedin logo and link, as well as other social media logos (best to keep them together). a modal window will open with a tab that redirects you to the icon gallery. from here, choose an image and resize it if necessary.
Watch this quick video on how to add or change a social media icon in an email signature.
once you have chosen your icon to add a linkedin button, you can add image links via a custom url to your linkedin profile. all you need to do is click save and voila!
track clicks to a linkedin profile from your email signature
tracking how many clicks you get on your linkedin profile will inform businesses about the value and interest of your linkedin profile. To make this easier for you, ByBrand Signature Editor has native Bitly or Rebrandly integration. The integration allows you to shorten URLs directly in the email signature editor.
after logging in to the client area, go to the account menu and go to integrations to find the bitly integration and click click on connect. follow the prompts and once the integration is complete you can add a linkedin url and shorten it right in the editor
You can also improve your linkedin link tracking by using utm code, adding additional parameters in the hyperlink to track a source, and analyzing the results in google analytics.
template examples
Regardless of what you’re looking for, here are some examples of fully editable email signatures that contain logos or icon buttons. this will allow you to easily create your own linkedin email signature.
with linkedin icon and tag profile:
linkedin icon in text line:
linkedin with circular icon:
example with linkedin logo:
final thoughts
Now that you know why it’s important to add a linkedin button to your linkedin profile and how to create a professional linkedin email signature, all that’s left is to go through your email signature and go for it.
this applies to your mac mail signature, gmail signature or any other you may use in your business.
adding a linkedin profile url via a hyperlink button not only enhances your organization’s personal branding, but adding a linkedin button to your signature looks professional and directs customers to where they can learn more about your company.