Find below the most optimal image sizes for your Mailchimp emails and get customers and subscribers to love receiving your emails. Brought to you by Mau.
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You wonder what’s the new Mailchimp optimal image size you should use for the header or background?
BEFORE CHOOSING THE NEW OPTIMAL IMAGE SIZES FOR MAILCHIMP
Ideally, all images on your Mailchimp emails should be clickable. Images provide a more visually engaging way for readers to click through, and on mobile displays, images are much easier to tap with a finger than text links.
USING IMAGE TO REPLACE TEXT ON YOUR MAILCHIMP EMAIL
Do not use one single image on your Mailchimp email as a replacement for text. Using one single image for text can create problems.
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Few reasons below:
Image-based emails look spammy.Email software provider (Google, Yahoo, Hotmail, etc) may decide to not show the image on the user’s browser.One single image unnecessarily adds weight to the email’s file size, slowing the process of showing the email on the recipient’s browser.
Some tips if you do use image replacement on the text:
Try to only replace headings, not large chunks of text.It’s better to stick with .png or other lossless formats. This will keep the text crisp.In the era of retina displays, you have to account for what your images look like on high-definition screens.The current rule of thumb is that an image needs to be double its original size to maintain its fidelity on an HD screen (your 600 x 600 pixels header image needs to be 1200 x 1200 pixels).
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THE NEW OPTIMAL MAILCHIMP IMAGE SIZES 2021
When you’re saving images, you should take into account any padding or margin styles in your Mailchimp template.
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For example, in a template that’s 600 pixels wide that includes 20-pixel padding, a full-width image would only need to be 560 pixels wide. Most MailChimp templates are 600 pixels wide. You may be able to estimate the size of some of the image blocks, but here’s a handy list of gmailaccount.comon sizes use in MailChimp templates.
PRE-HEADER AREA IMAGE SIZE Pre-header area: 560 pixels
mailchimp header image optimal size
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