One of the challenges of running a website is getting visitors to return after they’ve left. In addition to providing engaging content, you need to focus on staying in touch with your visitors to achieve this.
Fortunately, WordPress push notifications offer an elegant solution to this problem.
This article will show how to use a WordPress push notifications plugin. We’ll also share our pick of the seven best push notification plugins.
Push notifications aren’t as intrusive as popups, as users can manage when and how often they want to see them.
In the past, only app and system updates applied push notifications. Nowadays, more and more WordPress websites implement this feature as well.
Why use WordPress push notifications?
Push notifications for WordPress can be a marketing tool very effective for your business as they can help you drive more traffic to your site and convert occasional visitors into subscribers or repeat customers.
Here is a short list of reasons why web push notifications are a excellent marketing tool for your WordPress site:
- Better visibility. Users can check their updates without opening their inbox as notifications will appear right on their desktop or mobile screens. They will be able to read your content simply by clicking on it, improving your brand awareness and conversion rates.
- Higher click-through rate. The average click-through rate (CTR) for push notifications is 12%, at least double that of email marketing. Additionally, notifications from targeted campaigns can increase CTR by up to 30%, allowing you to increase conversions.
- Users can control notifications >. Unlike popups, users can choose whether they want to receive push notifications. This means your subscribers are already engaged, so they’re more likely to engage with your notifications.
- Subscribing is easier. Users are often reluctant to give out their personal information on a website. Push notifications can be a more convenient option, as they only require users to give permission to receive subscription notices.
- No clutter. Businesses can send marketing emails every day, potentially cluttering users’ inboxes and driving them away. On the other hand, push notifications can be scheduled to expire automatically. This helps your update stay relevant and doesn’t get lost in spam messages.
- Works on both desktop and mobile devices. You don’t have to create a separate app to allow users to receive your notifications.
- Requires less attention than a marketing email. Notifications are much shorter than emails or social media updates, taking up less time for users.
As a result, web push notifications now occupy a place A standout among other marketing channels, such as social media platforms, SMS marketing, and email marketing often work better than these tried-and-true methods.
For example, United eXtra Electronics achieved increase your ecommerce sales by 100% with the implementation of web push notifications. Their re-engagement rate also increased four-fold, showing how notifications help keep visitors coming back.
While a WordPress push notification can bring many benefits, overuse can cause a poor user experience. user. This can cause your subscribers to stop subscribing due to information overload.
For a good balance, think about how you might react on behalf of your subscribers. If a website sends too many notifications, it can be problematic. Using web push notifications sparingly will ensure that your subscribers treat each one as an exciting prospect.
How to Add WordPress Push Notifications to Your WordPress Website
One of the The most popular and easy ways to add web push notifications to your website is by using a WordPress push notifications plugin. We’ll show you how to do it using the PushEngage plugin as an example.
1. Create an account
Before using the PushEngage service, you must create an account on your website. To get started, click the Get Started button at the top right of the home page and choose your preferred plan.
As each pricing plan offers different features and limitations, be sure to go through each one before choosing one. Since we only need to verify how web push notifications work using the basic functionalities, a free account is the best option.
During the setup process, you will need to enter your WordPress site URL and other information such as the size of the company, credit card details and time zone of the website. Once the setup process is complete, you will get access to the PushEngage service.
2. Connect the account to WordPress
Download and install the plugin to connect the service to your WordPress website.You can download it from the WordPress dashboard or the PushEngage website.
Once installed and activated, navigate to the PushEngage dashboard to get the API key. Go to Site Settings -> Site Details and then click Generate New API Key. Alternatively, generate the key at the end of the registration process.
Go to your WordPress dashboard and navigate to PushEngage -> Settings to enter the API key. Copy and paste the API key into the field and click Submit.
3. Configure Push Notifications Plugin Settings
With this WordPress push notifications plugin, you can see how web push notifications work right from your WordPress dashboard.
In General Settings, users can configure push notifications for WordPress posts, including turning on push notifications and adding custom images.
There is also a menu where you can add the parameters UMT to improve tracking with analytics tools like Google Analytics.
In the Subscription Dialog tab, website owners can decide the appearance of the subscription dialog. subscription and notification request.
It is also possible to configure targeting for your web push notifications. Doing so can ensure that your web push notifications reach the right target audience with the right message.
4. Check if push notifications are working on your WordPress site
Once you’ve configured push notification behavior to your preferences, make sure that push notifications work correctly. Ideally, the subscription dialog should appear at the top of your WordPress site.
The push notification may not appear during the test due to browser notifications being disabled on the site . Therefore, you should check the website settings in your browser and allow it to send push notifications.
For example, in Google Chrome, click the lock icon next to the site URL, then click Site Settings.
After that, select Allow from the dropdown menu next to Notifications. p>
Make sure to double check your PushEngage plugin settings and dashboard settings in case any settings are preventing you from sending push notifications correctly.
5. Send push notifications to users
Go to the PushEngage dashboard to access essential features like the campaign builder, audience segmentation, and analytics tool. Please note that some features are inaccessible with a free account.
You can start by sending automatic broadcast notifications to each subscriber using the automatic broadcast feature. Go to Campaign -> Auto Broadcast in the dashboard and click Create your first campaign.
After that, continue setting up your campaign content. web push notification, including creating your title, message, and the URL to which it will be directed. You can also change the notification icon using a custom image. After that, click the Save and select audience button.
You can send the push notification to all subscribers or to a specific audience group. For now, let’s send it to all subscribers. Select this option, then click Send/Schedule.
Once this is done, you can start sending push notifications to your subscribers immediately by clicking Send notification now button. We recommend testing the notification before sending it to make sure the message appears correctly.
Once you click the send notification button, your subscribers should be able to see the push notification like in the image below.
The 7 Best WordPress Push Notification Plugins
Choosing the best WordPress plugin can be tricky, considering the number of options available.
Therefore , we’ve listed the seven best WordPress push notification plugins along with their stats, pricing plans, and key features to help you choose the right one.
1. PushEngage
PushEngage Stats:
- Downloads: 98,000+
- Rating : 3.7/5
- Pricing model: freemium
PushEngage is a WordPress plugin that allows you to send web push notifications to your site subscribers with ease. It is compatible with various browsers including Chrome, Firefox and Safari on both desktop and mobile devices.
With the free plan, users can use most of the essential features such as broadcast notifications, personalization message feed and an analytics tool. This WordPress push notifications plugin also allows you to set up push notifications after a new post is published on your website.
In addition, this WordPress plugin supports HTTP websites and HTTPS, which is suitable for new website owners who haven’t had a chance to set up their SSL certificates.
PushEngage also has paid plans, starting at $9/month for annual billing, with additional capabilities and fewer limitations. Premium users can send targeted notifications to specific groups of subscribers using audience segmentation.
A paid account also allows you to use and send push notifications based on customer actions or on a specific schedule.
In addition, users can improve their marketing strategy using the A/B testing feature. You can test multiple push notification settings and see which works best for your subscribers.
Key Features
- Built-in analytics tool
- Multiple models of automatic push notifications
- A/B test function
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2. OneSignal
OneSignal Stats:
- Downloads: 3 million+
- Rating : 4.4/5
- Pricing model: freemium
OneSignal is one of the WordPress push notification plugins most popular, with more than 100 thousand active users. It’s easy to use and designed to handle high website traffic, making it a reliable tool for improving user engagement.
You can reach your website visitors in a more more effective based on its characteristics with a specific segmentation. This push notification plugin also allows you to customize the subscription dialog to attract more subscribers.
Send automatic post notifications to followers whenever you post new content on your WordPress website. With the real-time analytics tool and A/B testing feature, you can find out which messages are most effective and get more conversions.
All these features are easily accessible through OneSignal’s intuitive dashboard.
In addition, this WordPress plugin is compatible with many web browsers such as Chrome, Microsoft Edge, and Safari and works on desktop, macOS, iOS, and Android devices. OneSignal also supports HTTP and HTTPS sites.
OneSignal’s free plan allows users to send push notifications to 10,000 recipients per message. If you want fewer limitations and access to more advanced features, consider choosing the premium plan, which starts at $9/month.
Key Features
- Optional customization
- A/B testing
- Real-time analytics
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3. Webpushr
Webpushr Stats:
- Downloads: 150,000+
- Rating : 4.7/5
- Pricing model: freemium
Webpushr allows you to send web push notifications to website visitors. your site through several popular web browsers, including Chrome, Opera, and Microsoft Edge. This WordPress push notification plugin works well on both HTTP and HTTPS websites.
Webpushr has a simple setup process. Once you have installed the plugin, your site visitors will start seeing opt-in messages to receive web push notifications. Start sending push notifications to your subscribers and maintain positive engagement with them.
This WordPress push notification plugin offers support for WooCommerce, making it a great choice for online stores. You can configure it to send notifications based on alerts for new products, price drops, sales promotions, and abandoned carts.
Important statistical data, including total subscriber count, subscription rate, device type of subscribers, and the type of operating system, are accessible through the plugin, so you don’t have to leave the WordPress dashboard.
It is also possible to add CRM data such as email, number of phone number and full name to each subscriber. This feature is very useful when you want to send push notifications to a specific group of users.
This WordPress plugin has a free plan that allows up to 10,000 subscribers, suitable for small businesses. Webpushr also offers premium plans starting at $29/month for websites with a higher number of subscribers.
All plans allow you to send unlimited notifications and integrate the plugin with websites unlimited.
Key Features
- WooCommerce Support
- Easy-to-access subscriber analytics
- Customizable notification message
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4. Perfect Push Notifications
Perfect Push Notifications Stats:
- Downloads: 12,000+
- Rating: 4.8/5
- Price: Free
Perfecty Push Notifications is a self-hosted application and free. Push notification plugin that eliminates the need for API keys to integrate with third-party providers.
This plugin includes all functionality, storing and processing the information on the WordPress server. As a result, you can send the notifications directly from the server for free.
It allows users to create custom notifications with unique notification icons to attract more potential subscribers.
Perfecty Push Notifications provides notification statistics on the dashboard for quick and convenient verification of notification performance. This free plugin also allows for easy migration from other push notification providers.
As it is in its first stable version, the features are still pretty basic. This can be beneficial for small websites that are just starting to implement push notifications on their site or medium-sized websites that need complete control of their information.
Key Features
- Easy migration process
- Integrated statistics page
- Customizable push notifications
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5 . WonderPush
WonderPush Stats:
- Downloads: 19,000+
- Rating : 4.9/5
- Pricing model: premium
WonderPush is another WordPress plugin that allows you to add automatic notifications to your site. It is compatible with mobile and desktop devices.
WonderPush is also compatible with Chrome, Opera and Firefox, both in their desktop and Android versions. This allows users to add web push notifications to WordPress AMP pages and allows visitors to subscribe to web push from mobile sites.
Provides various subscription interfaces, such as a browser indicator or a widget bell at the bottom of the page WonderPush also offers abandoned cart reminders for WooCommerce websites.
Send notifications based on language, tags or events to reach a specific group of audiences. The dashboard also provides real-time push notification analytics for useful data.
In addition, this push notifications plugin is WordPress GDPR compliant, ensuring that the platform manages your data and the data of your users. customers safely.
WonderPush offers a 14-day free trial. Once finished, you can send unlimited notifications starting at €1/month for 1000 subscribers.
Main Features
- WooCommerce Support
- Advanced Control Panel
- On-Access Analytics
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6. Push Monkey Pro
Push Monkey Pro Stats:
- Downloads: 18,000+
- Rating: 4.4/5
- Pricing model: freemium
Push Monkey Pro is one of The WordPress push notification plugins that integrate seamlessly with WooCommerce. This helps send abandoned cart reminders to customers and site users.
This plugin can send notifications to Chrome, Safari and Firefox users. In terms of operating systems, it supports Windows, macOS, and Android.
Push Monkey also provides push notification analytics, which helps you see how push notifications are performing, including engagement and usage data of the users. It also allows you to customize push notifications with users’ own branding.
Its granular filtering system helps decide and control what type of content users want to notify their push notification subscribers. Filter content based on custom post types or by category to make them less cluttered.
This plugin is free for websites with up to 100 subscribers. If the site has more, consider choosing their premium plan, starting at $19/month.
Key Features
- WooCommerce integration
- Built-in analytics tool
- Granular filtering
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7. PushAlert
PushAlert Stats:
- Downloads: 30,000+
- Rating : 4.6/5
- Pricing model: freemium
PushAlert allows visitors to subscribe to push notifications and create them automatically when publishing a post. It is compatible with major browsers such as Chrome, Safari, and various operating systems including Android and Linux.
Ideal for WooCommerce-powered e-commerce sites, PushAlert provides automated e-commerce-related alerts.
That includes abandoned cart notifications and alerts for price drops and product re-stocking that can help drive sales. It also comes with shipping notifications that allow customers to track their orders.
This plugin’s advanced targeting allows you to target specific subscribers based on various parameters such as interests, device, and location. This helps with visitor engagement and can result in higher conversions.
It also offers multilingual features. Set up a single notification to be sent in multiple languages so that subscribers automatically receive notifications in their language.
In addition, time zone based scheduling will help to send push notifications when subscribers are active, which will help drive more engagement and higher revenue.
PushAlert makes it easy to review how notifications are performing through its A/B notifications and advanced statistics.
The notifications feature A/B allows you to create two variants of the same notification with different title and content.The algorithm will then evaluate which one performs better.
Meanwhile, advanced statistics will help to see which notifications are more attractive with real-time click-through rates.
PushAlert offers a free plan for websites with 3,000 subscribers. Their premium plans start at $12/month for 3000 subscribers. It is possible to increase the subscriber limit for all plans for an additional fee.
Key Features
- Integration with WooCommerce
- Custom Welcome Message
- A/B Notification
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Conclusion
WordPress push notifications are a great way to keep your subscribers up to date with the latest posts, increase your brand awareness, and increase conversions.
The brevity of your messages and eye-catching appearance make push notifications more accessible and actionable, resulting in a more effective marketing channel.
Install a push notifications plugin to add this functionality to your WordPress site. We’ve taken a look at seven WordPress push notification plugins, namely:
- PushEngage
- OneSignal
- Webpushr
- Perfect push notifications
- WonderPush
- Push Monkey Pro
- PushAlert
Remember not to send too many push notifications to your subscribers. Keep them simple and attractive, and your visitors will be sure to check them out.
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