This is a guest post written by GoDaddy’s Stacey Hartman.
The domain extension you choose can help you tell your organization’s story online, about who you are and what your organization stands for. Whether you represent a club, charity, business or non-profit organization, aligning with the .org domain is a great way to clearly establish your organization’s social good identity and desire to make a difference. in the world.
Once you’ve selected the .org domain, it’s a great idea to set up a personalized email using your .org domain name to provide additional credibility to your email communications and to create an online identity. clear and consistent line. It can be confusing to stakeholders if you have a website in the .org domain but are engaging in email communications from a service that ends at a different “dot something.” Using a free email service instead of a personalized email address also exposes your organization to security issues. Bad actors impersonating you or someone in your organization can steal your digital identity, a serious concern especially for organizations and nonprofits, as it is sometimes very difficult to recover from reputational damage. your organization.
Using your domain name as your email address will help reiterate your digital brand identity and build trust when communicating with stakeholders and constituents. One option is Microsoft Office 365 from GoDaddy. The following steps describe how to set up a custom email address.
1. Register your domain
If you don’t already have a .org domain registered for your organization, you’ll need to do this first.
Need help coming up with the perfect domain? Don’t stress, GoDaddy has a generator tool that can help you find a domain that fits your organization’s mission.
2. Choose your email plan
Once you’ve registered your .org domain, you’ll want to evaluate your email needs. Plans that offer flexibility and scalability are useful when you need to expand the number of emails you send due to growing voter or donor lists. You’ll also want to assess your storage needs and whether you often send emails with large attachments or embedded media files. For any organization that uses email to communicate regularly with stakeholders, it’s a good idea to start with ample storage space.
3. Create your personalized email address
Aligning Office 365 email with your .org domain name is quick and easy once you’ve purchased the right package for your needs. You will be asked to set up your email address, and when you click the button to create your account, a simple form will appear. Just fill in the required fields and click the “Create” button. If your domain and email services are set up through GoDaddy, the automated system will handle the rest of the setup process, and you’ll receive an email notifying you once your new personalized email address is ready. Your personalized email address is usually ready in minutes.
Aligning a personalized email address with your .org domain is an easy way to add additional credibility to your online identity. For marketing purposes, this alignment can bring clarity and confidence to the stakeholders you communicate with online. It also adds a layer of security against digital identity theft. A personalized email address that leverages the .org domain shouldn’t be considered frivolous – it can be an important tool when it comes to marketing and protecting your organization.
About the author: Stacey Hartman has been with GoDaddy for more than eight years, helping clients set up their small businesses for success. Outside of work, she enjoys traveling, gaming, reading, and baking award-winning cheesecakes. Connect with Stacey on Twitter.
.