Marketers are increasingly turning to email newsletters as part of their content strategy. While newsletters are valuable tools, there is a complication that many brands overlook, which is the need to create responsive infographics for their email newsletters.
Responsive design began to gain traction in the early the 2010s, thanks in large part until the advent of smartphones, which introduced a degree of chaos to web design.
Web developers and graphic designers needed a way to ensure that their work be readable regardless of the device the consumer is using. With responsive design, elements change based on the user’s device, including image sizes and layouts.
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This image comparing the variety of resolutions and screen sizes across device types illustrates the point. What works on a horizontal laptop screen doesn’t translate perfectly to a vertical mobile device.
So if you’re looking to harness the power of infographics for your email newsletters, we’ll show you why. It is vital to consider the need for a responsive design. Plus, we’ll offer our favorite tips for creating responsive email infographics, which can be done in minutes with Venngage’s Newsletter Builder.
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- What is the best format for email infographics?
- What is the best size for email infographics?
- 6 Tips for Creating Responsive Infographics
- Infographic Newsletter Templates and Examples
- Infographic Email Template
- Responsive Email Infographic Examples
- HTML Email Infographics Examples
- Email Sales Infographics Examples
- Email Infographics FAQ
What is the best format for emails with infographics?
The short answer to this question is that the best format for emails is Infographic chronicles is the format compatible with your story. Infographic emails can take almost as many forms as there are types of infographics.
Infographic emails can tell your brand story, they can highlight the effectiveness of your product, and they can empower readers with information. Infographic emails can come in the form of a single image or can be developed dynamically using HTML.
Venngage’s newsletter design allows you to easily create a newsletter, export it as an HTML file, and import it into your Email clients like Mailchimp or Outlook, for a clickable email campaign:
Related: How to Create a Newsletter from Scratch [Templates Included]
What is the best size for email infographics?
According to Perficient’s analysis of Google data for 2020, nearly two-thirds of site visits web in the US and around the world are done on mobile devices. A 2018 Litmus survey claimed that 46% of all emails were opened on mobile devices, which means it’s safe to assume that at least half of your email newsletter recipients are viewing your content on a mobile device. smartphone.
There is no one screen size that will cover every person who reads your ezine. Read on for our tips, but the best advice we can give you is if you can create your email infographic in one size, make it mobile friendly.
6 Tips for Creating Responsive Infographics
Whether you’re using Venngage’s Newsletter Design or another email infographic design tool, there are a few tips to help ensure that the infographics you’re using in your ezine can be easily inserted into an email. responsive design.
1. Prioritize mobile devices
We’ve already given you this advice, but it bears repeating: If you only have time to make a single infographic for your ezine, design it for mobile devices. Anything that looks good on a mobile screen will also look good on a desktop or laptop.
Ideally, you’d make multiple versions using Venngage’s Newsletter Builder, which allows you to resize and modify designs quickly.
2. Know Your Users
Depending on the email client or newsletter you’re using, you can get to know your recipients in depth. While that’s great for making sure you’re creating content they’ll like, it also has technical benefits, like telling you exactly what devices they’re using.
Develop an incredibly detailed picture of your email subscribers and not them. tailor not only the content of your email marketing infographics, but also the delivery system.
3. Keep it simple
Whether you’re designing for smartphones, laptops, desktop computers, or tablets, infographics in email newsletters are best when they’re simple. Avoid trying to cram too much stuff into your email newsletter infographic.
For example, this email infographic contains just the key points employees should pay attention to when they return to work:
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4. Keep it small (ie text)
A good rule of thumb about text sizes for responsive email infographics is to make sure no text is less than 16 pts. But remember that some fonts appear lighter, thinner, and smaller than others of the same size.
It’s good to get in the habit of zooming in and out to emulate different screen sizes, especially if you’re building just one version.
5. Test in multiple environments
In addition to the low-tech version of just using the zoom feature of your layout tool, before sending your email to your subscriber list, test it on multiple devices, including iPhone , Android, multiple computer monitor sizes, and across multiple browsers or email clients.
If you’re creating multiple versions, make sure they all look exactly the way you want.
6. But don’t overdo it
You usually don’t need to send a test of your email newsletter to everyone in your company, your neighbor, and your cousin. Having a few devices on hand, including a tablet, smartphone, and computer, should be more than enough to ensure your responsive infographics look beautiful in your email newsletter.
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Infographic Newsletter Templates and Examples
Now that you understand some basic tricks to use when designing responsive infographics for your email newsletters, let’s take a look at some inspiration you can get your next big email infographic idea.
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Email infographic newsletters should contain limited text, like this one, and provide readers only what they need. They can also support many phases of the buyer or user journey. In this case, this template is ideal for a newly registered customer.
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Email newsletter infographics can also keep users updated on upcoming events like the top of this email infographic yes. While the bottom portion expands into a seasonal awareness campaign, it’s easy to imagine a version that focuses only on upcoming events.
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Email newsletter infographics are useful for many types of organizations, and a template like this is ideal for organizations that have access to high-quality photos of members, employees, or customers.
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Use an email newsletter infographic to keep your users up to date on feature releases or major changes they’ll see when they interact with your business. This example would be a great way to encourage users to click through to a tutorial or how-to video to help them understand the changes.
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This simple email newsletter infographic is a perfect template for times when your business needs to thank customers, subscribers, donors, or others. The template can be easily customized with a new illustration or even an image of the people your subscribers’ generosity helped.
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A newsletter infographic Email can also help demonstrate your thought leadership and industry authority by offering professional advice and keeping recipients up to date on events.
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Use your email newsletters to provide Pro Advice Infographics that tap into cultural event trends are an especially smart way to increase open rates and encourage engagement.
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Infographic Email Template
Once you’ve arrived at an infographic email format that works for your purposes, it’s easy to update them for each new campaign or buyer segment.
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Infographic emails can even be used for internal purposes, like in this example that was designed to keep employees informed during the early days of the COVID-19 pandemic. But an internal email infographic could remind workers of important upcoming dates or could encourage them to use up all their vacation time.
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This is an example of an email infographic used for external communications. Whether internal or external, email infographics can be customized quickly and easily for your brand with Venngage’s My Brand Kit, which lets you ensure all infographic emails match colors, fonts, and icon styles.
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Infographics used in emails don’t have to take up the whole screen. infographic like this one to give readers a sample (pun intended) of your weekly or monthly newsletter.
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Responsive Email Infographic Examples
Let’s see how some email infographics take advantage of the tips we mentioned above so they can work in responsive emails.
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This format vertical could easily be optimized for desktop or laptop viewing thanks to the use of simple elements. The images consist of only three basic parts, and two of them are photographs. If you’re using actual images, make sure they’re high resolution so they don’t get distorted when scaled up or down.
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This example makes excellent use of infographic formatting with text that is large enough that mobile users don’t have to zoom in to read the content.
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HTML Email Infographics
While email infographics can often be created as one large image, it’s also possible to create them using HTML. In fact, this is one of the newer features we’re working on, so stay tuned for more. But just like email infographics that consist of one image, HTML email infographics can come in many forms and serve many purposes.
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They can help you update subscribers on major personnel changes or analyze them in the context of decision-making processes.
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And they’re very effective in a template format that allows you to update content, images and more with each release.
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Sales Infographics email
Infographics can help your sales team too, and can be easily updated seasonally or with new promotional campaigns.
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This email sales infographic, for example, incentivizes respondents to complete a survey by offering them a promo code in return.
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Email Infographics FAQ
Have more questions about email infographics? We have answers.
1. How do I email Venngage infographics?
With Venngage, you can download your infographic and add it to your newsletter:
You can also export infographics directly in HTML format to be used with your email service providers like Mailchimp or Outlook. All of your hyperlinks will be clickable that way.
2. How do I email a long infographic?
Depending on your email client, sending your subscribers a long infographic newsletter is as easy as embedding it in the body of the message. However, please note that some recipients may have limitations on the size of the file that their email program will allow them to read.
In most cases, that limit is 10 MB, which is Pretty big for an infographic, so chances are you’ll be in good shape, but it’s something to keep in mind. That’s just one more reason to be brief with your text and keep things simple.
3. How do I make an email infographic?
Whether you use Venngage or another tool, the exact steps to make an email infographic will depend on your email client and how you send it.
But if you follow the tips we laid out above (keep it simple, make text big, consider creating multiple versions for a responsive design), the process for making an email infographic is just like making any other infographic. Offer value to your readers and they will appreciate it.
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In short: Email newsletters and infographics make a lovely pairing, but with the proliferation of mobile devices, it’s essential to create a responsive design for your email infographic.
Infographic email newsletters can take just about any shape, as we’ve seen, but the reality of responsive design is that you have to make them take more than one shape, as you get bigger and smaller. depending on screen size.
That may seem intimidating, but it shouldn’t be a problem for a content marketer who is experienced and adept at putting themselves in their reader’s shoes. After all, what responsive email infographic design really means is keeping your audience in mind before you hit send.
You can start creating your own email infographics for your email newsletters. for free with Venngage’s Newsletter Design.
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