How do you post a flyer on Facebook?
When hosting an event, an eye-catching flyer can add an air of sophistication and meaning to the occasion. Designing a good brochure is not something that comes naturally to everyone. If you don’t like graphic design, use the templates included with Microsoft Word to help you out.
Brochure Templates
Just open Word, which should open the Document Gallery. To access the built-in templates, click on “Flyers” on the left side of the page. Some flyers have large photos or graphics, while others are designed to be printed and include a portion at the bottom that allows visitors to tear off a portion of the flyer that has a phone number or other contact information.
If none of these templates appeal to you, visit the Microsoft Office website for other designs (see link in Resources). Navigate to the site and click the “Download” button of the desired template. When Word restarts when the download is complete, it should appear among your templates.
Design the flyer
Click once on the flyer template you want to use in the Word Doc Gallery. This will cause a preview window to be displayed along the right side of the page. From there, you can choose from a variety of color and font combinations using the dropdown options for “Colors” and “Fonts.” Then click “Choose” to open the flyer editing window.
To switch from the generic text to your custom text, just click on it and start typing. To replace the images or graphics with your unique selections, right-click the image. Select “Change Image” and then select photos or images from files and folders on your computer. After customizing the text and images, carefully examine the document for errors or leftover generic content.
Save as Photo
Unfortunately, Word doesn’t allow you to save your flyer as a image file and Facebook only accepts JPEG, BMP, PNG, GIF and TIFF files. Drag the Word window in or out to display the entire brochure on your screen and save it as an image. Then swipe in from the right side of the screen or place your mouse in the bottom right corner and drag up to activate the search tool.
Type “Snipping Tool” in the search box and then click “Crop Tool” from the list of results. Select “Rectangular Crop” from the arrow next to “New” when the Crop Tool is active. Drag from the top left corner of the brochure to the bottom right corner with your mouse or touch. Then click “Save Clipping”. In the Save As window, select PNG, GIF, or JPEG as the file format.
Share to Facebook
Once you’ve saved your flyer as an image file, you’re ready to share it on Facebook. From the top of your Facebook page, click the “Add Photo/Video” button, then “Upload Photo/Video” and choose the image file from your computer’s files and directories. Click “Open” and then “Publish” with the image selected. To set up an event to share your flyer, select “Events” on the left side of the Facebook window, then “Create.” Enter the event information. When the event box appears, click “Add Event Photo” to upload the flyer as the event image.
Replacing Facebook Ads with Print Flyers
In the environment current, you can get much higher ROI (return on investment) than with flyers, since the outcome is unknown. In fact, you can’t accurately determine a traveler’s ROI unless you’re smart about including a special that’s exclusive to that traveler and/or have a habit of asking customers how they heard about you (which not only isn’t a very reliable method in terms of analytics, but also not always easy to maintain), you’ll never know how much business the flyer generated.
It’s simple for an advanced Facebook publisher to demonstrate ROI in a digital environment
What we do know is that we can show you the ROI with highly targeted Facebook advertising. We can see exactly how much business a specific Facebook ad generated (if conversion is the goal), how many people engaged with the ad/post (indicating whether they are interested). We can keep tweaking and experimenting to discover the sweet spot that makes it successful.
Facebook’s advertising platform has changed significantly, which is not surprising given that this is how Facebook makes money. It makes sense that they provide an excellent business tool.
The problem is that these approaches no longer reach today’s customers.Unless your target market is the senior population, who may not have access to or understand how to use Internet resources, you will not be successful with these outdated tactics. Most of the yellow pages have become outdated. Today’s consumers use Google (and other search engines) to locate businesses and then inquire about them through social media platforms.
Newspapers are losing readership and are a dying industry in this new age of fast news delivered through a small screen in our wallets and purses. And flyers are no longer as effective as before. Your ROI (return on investment) is rapidly declining as printing costs continue to rise.
Facebook’s user base has skyrocketed in recent years
While an expanded Facebook user base does not guarantee that you will reach all the residents of the region, which guarantees that you will reach a considerable number of them. The audience numbers the theater needs are not as large as one might think.
Also, you can leave a stack of flyers in high-traffic places like bus terminals, train stations, and halls. However, you may need permission to do so at other businesses.
When you create a flyer with flyer creation software, you have the option of saving it for digital use or printing it in high resolution. In addition, you can export your design in various formats, including PNG, PNG HD, and PDF.
Today, promoting on social networks is not difficult. You don’t need to be a professional to produce visually appealing flyers for your advertising requirements. With the right tools and some basic knowledge, you can get the word out fast. Blue Sky Graphics can teach you graphic design and learn how to create an attractive flyer in no time.
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