If you’re a business owner, you’ve heard about the importance of email marketing. You’ve heard how high the return on investment is. You’ve also heard that it’s still one of the best ways to get new leads.
However, you may not be clear on how to create email newsletters. You’ll be pleased to know that with a minimal investment of time and resources, you can have a polished, professional newsletter with Gmail.
Creating a Gmail newsletter is simple and worth it. Here’s how you can get started.
How to Create and Send Gmail Newsletters in 7 Steps
Step 1: Create a Gmail Group.
Make sure you have Signed into your Google account.
Once you’ve done this, go to Google Groups in your browser. Select the “Create Group” button in the top left.
Clicking on it opens a window that allows you to name your new group, set up an email for it, and give it a description. Please note that you must create a unique email. Click ‘Next’ when you’re done.
You will then be asked to choose your group’s privacy settings. Select your administrator preferences and privileges. Click ‘Next’ again.
This It should take you to a third window, where you can select the people you want on your email list and set up an invitation message. You may copy and paste from a Google Sheets contact list here.
When you’re done, click “Create Group”.
Congratulations, you’ve just created a Google Group!
Step 2: Choose from newsletter templates in Google Docs
Open Google Docs, which should have a gallery of templates at the top right. It’ll look something like this:
There , you will have a lot of options to choose from. If you can’t find something you like, there are many free templates online that you can use in Google Docs.
Step 3: Customize Your Gmail Newsletter Template
Once you’ve After selecting a template, you can open it in Google Docs. Here you can edit and customize it.
Add whatever you need to make your newsletter really shine with your company logo, images and contact details.
Don’t forget also consider good design principles. Even if you’re using a template, it’s still a good idea to limit clashing colors and font styles.
It’s good not to clutter your template with copy and images that tire the eye. Use white space to avoid this.
Step 4: Add Your Newsletter Content
While your newsletter may look pretty, it takes more than that to keep readers coming back . The rules for great content should also be followed.
Here are a few to get you started.
Know your readers. The best-written content can fail if you don’t keep your audience in mind.
Content should be something readers value. Your newsletter can’t just be sales pitches and promotions. Recipients will soon tire of that, and you risk having your email sent to the spam folder.
Keep the purpose of your email in mind when crafting it. That will influence your content. Do you want to boost sales? Increase brand recognition? Becoming an industry thought leader? Your content will be shaped by your goals.
Step 5: Copy your newsletter to Gmail
Once you’re done customizing your chosen template and adding your content, it’s time to move them to Gmail.
‘Ctrl+A’ will select all your prints and photos. ‘Ctrl+C’ will copy it.
In Gmail, click ‘Compose’. An empty email should open. Use ‘Ctrl+V’ to paste your email newsletter.
Step 6 – Enter your group email and subject line
All that’s left now is the recipient field and the subject line. Do you remember the email address you created in Google Groups? That’s the email you’ll put in the recipient field (the “To” line).
To complete your email, add a subject line related to your email newsletter that is likely to attract your audience.
Step 7: Send your newsletter
Sending newsletters with gmail is very easy. But don’t forget to review and check for errors one last time. When you’re satisfied, just click send.
You’ve just created an email newsletter and sent it using Gmail.
Make your Gmail newsletters more effective
Of course, there are other ways to make an email newsletter more effective. One way is to add a third-party email service to your Gmail, like YAMM.
YAMM doesn’t compete with your Gmail. It works in conjunction with and adds various useful features.
For example, with YAMM, you can customize your subject line and add personal greetings for each of your recipients. The people you send the newsletter to will be much more likely to open your email if the theme is customized for them.
You can also use YAMM as a mass mailer to send hundreds of emails at the same time. Same time. You’ll have the added benefit of being able to track your email performance.
All you need is your email template in Gmail, your Google Sheet with your contact list, and the plugin YAMM installed.
Learn how to import your Word template into Google Docs here
Try YAMM to get the most out of your Gmail newsletter
While you can get by creating your own newsletters in Gmail, YAMM offers many features that can make them shine!
Whether you’re creating a newsletter for your business, school, or community, YAMM has the tools to make sure your message gets there .
Start using YAMM for free today. Don’t forget to ask about additional features and user benefits!
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