Gumtree Clone: How To Develop A Marketplace Website Like Gumtree?

Online classified websites have gained a lot of potential buyers in the last few days. One main reason buyers turn to online classifieds websites is their profitable approach. Most of the classified websites are free to access and users can buy and sell products for free.

Gumtree is one such website which is a UK based C2C marketplace platform and has attracted more active audiences and users have positive reviews about this website.

Great success of websites such as Gumtree uk

Gumtree is one of the most popular classifieds websites in the world. United Kingdom. Many statistical reports have proved its popularity

  • Gumtree receives 15.3 million unique visitors every month.
  • About 43 million UK citizens have used this platform to buy and sell in 2020.
  • Every day 1 million items are listed on this marketplace platform.
  • Therefore, 250,000 jobs have been posted and around 6 millions of cars are posted for sale.
  • 80% of gumtree sales happen on mobile phones

These interesting facts will create an interest in the mind of any aspirant to entrepreneur to build a website like gumtree. Let’s discuss more about the Gumtree marketplace and the reason for its popularity in the UK.

The inside secrets of how to build a buy and sell website like Gumtree

Launch your own Gumtree clone app with our ready-to-use software to tap into business in the fast-growing industry.

  • No Commissions: Listing products on Gumtree is totally free and you can’t spend a single penny out of your hand. This has attracted sellers to their marketplace as many classified websites have started charging to post and sell.
  • No Paypal Needed – Unlike other websites classifieds, Gumtree does not require users to have a Paypal account to make payment transactions. This is a more appealing aspect and if you plan to build a website like Gumtree, make sure to include this aspect.
  • Simplified listing process – Websites like ebay, craigslist have complicated listings process. But this is not so with a site like the Gumtree website. Just take a photo of the product you want to sell. Enter the description, upload the photo and publish the ad.
  • Easy communication between buyer and seller: a survey has indicated that 45% of the cases of product returns it can be reduced by allowing the buyer and seller to communicate. Gumtree provides a proper communication channel and will help buyers and sellers to communicate with each other without any restrictions.
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The reasons listed above are more than enough to decide on website creation. from Gumtree Market. Let’s discuss more about the revenue model that made Gumtree unique in the market.

Gumtree revenue model as a website

Gumtree has several revenue streams that support the market for more profit. If you are planning to build a website like Gumtree, then you need to identify the following Gumtree revenue model and get your website like Gumtree with the same pattern.

  • Profit through the sales – For each sale that occurs within the platform, the seller will be charged a commission. The commission rate can be fixed or can vary depending on the value of the product.
  • Through Promoted Ads: Gumtree allows sellers to promote their brand on the platform that It will help you get more visitors. to your page. The admin will charge for each ad placed by the seller.
  • Through Google Ads – Google Ads is a well-known source of revenue as Gumtree-like website also uses this platform. to generate better income. Gumtree uses Google Ads to get instant visitors to the platform and increase website traffic.
  • Through Ad Campaigns: Gumtree will run ad campaigns across all network platforms social networks and this will increase visibility and lead to better conversion.

Unique and realistic features of Gumtree Clone app

Creating a c2c website like a gumtree should contain the below mentioned features as it will help the admin to have better business operations.

  • Admin Control Panel – The admin gets full control of the marketplace platform. The admin should have more rights to approve or reject a seller or their products. Therefore, a dedicated control panel should be available to the admin.
  • Manage Ads/Posts – The admin will receive various ads and posts from the sellers. Your classifieds website should provide easy ad and post management that will avoid unnecessary confusion.
  • Manage Category – Products should be well ranked based on their category. The admin should be able to manage the product category as this will easily affect the conversion rate.
  • Manage Payments – Your website should provide multiple payment options and handle them efficiently.
  • Push Notifications – Let your sellers and buyers receive instant notifications via push notifications and inform them about their orders and latest arrivals.
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Want to build an app like letgo? Find out how much it costs to build a marketplace like Letgo and how it’s succeeding in the US.

Best Features for Seller Marketplace Classified Websites

Salespeople are the key pillars of any classifieds listing platform. Gumtree is well aware of this fact and has therefore framed its platform with ultra-unique client features. Websites like Gumtree should possess the below mentioned features.

  • Manage Ads: Sellers will post ads to sell their products. With the help of the platform, they need to manage their ads and respond to inquiries.
  • Manage Orders: Users will receive orders and should receive proper notification and provide hassle-delivery free to customers.
  • Manage reviews: Users should be able to see their customer reviews and should respond to buyers instantly. This feature will improve the performance of the platform.
  • Account Management: Sellers need to manage their own account and set up their profile with a clear description. Your classifieds website should provide easy account management for sellers.
  • Payment Methods – Allow your platform to integrate with various payment gateways known in the marketplace . This will help sellers to make customers buy instantly without hesitation.

Create a pragmatic online buying and selling marketplace website like Gumtree

Building a website like Gumtree requires more determination and involvement. With proper planning and implementation, you can run a website like Gumtree. Now let’s find out how to create a website like Gumtree.

  • Analyze and research the market.
  • Get a classified wordpress theme for your market.
  • Buy a domain and hosting server to launch your platform.
  • Develop all features with wordpress setup
  • Integrate payment gateways with your marketplace platform
  • Link Google map to your app.
  • Go through the full testing process and remove all bugs.
  • See the marketplace platform demo.
  • Start Online Classified Website
  • Promote your marketplace on all digital platforms.
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Start your own Gumtree trading platform with Gumtree Clone

A perfect classified website can generate more user actions. But you need to know what makes a website so perfect like Gumtree.

  • Quality Assured Performance: Website is preferred by users mainly for its better performance. Choose the right tech stack and make your website more productive.
  • Simple Signup Process – Never let your user get frustrated by providing lengthy signup procedure. Just make it as simple as possible and let them log in in seconds without any difficulties.
  • Feedback system – Users should feel comfortable sharing their thoughts on the product and service they are using. provides. Let them review your platform through a trusted feedback system.
  • Social Integration – This is an essential marketplace feature that will increase the visibility of the platform. It also reduces the login process and users can use their social account to log into the platform.
  • One Click Contact – The crucial feature any user will expect from your application is contact business person instantly. Allow your application to have this feature and this will obviously increase the credibility of your platform.
  • Advanced Analytics: Implementing analytics on your website will allow you to have a clear idea about the behavior of the users. By tracking their activity, you can frame your marketing strategy and increase the conversion rate.


Websites Online classifieds have a greater reach and it will be the perfect time to build a website like Gumtree. All you need is to understand the market demand and you have to provide the best service through your website like Gumtree. Winning the trust of customers is the crucial aspect that will help us to survive well in the market.


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