Since its inception in 2005, YouTube has grown to monumental proportions. Today, YouTube has 1.7 billion unique monthly visitors and 62% of its users access the platform on a daily basis.
The only site visited more than YouTube? Google. If you’ve been considering starting a YouTube channel to boost your business, the numbers don’t lie, it could be a rewarding venture.
Getting your channel up and running is simple. Growing your channel and building your viewer base can take time and work, but the dedication can pay off enormously. Take a look at the twelve steps below to get started.
Steps to start a YouTube channel for your business:
- Create the channel with your account from Google
- Create the layout for your channel
- Complete your profile
- Build a content plan
- Create a trailer for your channel </li
- Upload a video
- Maximize your SEO
- Create consistent content
- Promote your channel constantly
- Build your community
- Use Ads
- Analyze Your Data
5 Reasons Why You Should Start a YouTube Channel
Starting a successful YouTube channel requires a fair amount of upkeep. So is it worth it? YouTube is the second most visited platform in the world, which means it offers a huge opportunity for your business growth.
If you’re still not sure whether to jump into the world of YouTube, check out five reasons why below. which should start a channel.
1. Brand visibility.
If you’re looking for more ways to reach your target audience or expand into a new demographic, starting a YouTube channel can help you achieve that goal. With 1.7 billion monthly visitors, a large proportion of your target audience is likely to visit the platform.
In addition, Google owns YouTube, which means that optimizing the videos you create it can be easier. , as YouTube’s parent company is the most used site in the world.
Not sure if your target audience uses Youtube? Take a look at these statistics for more information.
- Generation Z (born 1997-2012): 96%
- Millennials (born between 1981 and 1996): 87%
- Generation X (born in 1965 -1980): 73 percent
- Baby Boomers (1946-1964): 53 percent
2. Lead generation.
Lead generation is part of the full funnel marketing tunnel through which you nurture a prospect’s interest in your business in order to convert them into a customer.
Optimizing your videos can help promote lead generation as people use key search terms to find what they are looking for. Using your content to reach potential customers and encourage lead generation is a great way to build your business.
3. Customer acquisition and retention.
Once you’ve converted a lead into a customer, it’s your job to keep them coming back. YouTube gives you the platform to do this, as it’s an easy way to get your message across and connect with your customers.
Many people prefer to watch videos, so take that knowledge and use it as you follow customers. in your funnel.
4. Increased credibility.
One of YouTube’s greatest assets is the platform for building a community. YouTube has one of the largest user bases in the world, which means there’s a place for everyone.
If you can use your videos to establish authority in your industry, customers can trust you and become more loyal There is considerable power in a community that trusts your company.
5. Diversified Marketing.
Many businesses use social media, such as Facebook and Instagram, to market their businesses. However, YouTube offers more freedom when it comes to creating videos.
In addition, YouTube is the place where people look for information, how-tos, and more. Expand your marketing by adding YouTube as a tool for your business.
12 Steps to Start a YouTube Channel for Your Business
Start a YouTube Channel for your business has many advantages and the potential to take your business to new heights.
If you are interested in becoming a successful YouTuber, follow the twelve steps below to leverage your business through your own YouTube channel. YouTube.
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1. Create the channel with your Google account.
To create a YouTube channel, you must have a Google account.
To create a Google Brand Account:
- Launch any web browser on your Internet-connected computer and visit www. youtube.com.
- From the YouTube home page, click the “Sign in” link near the top right corner of the screen.
- When the ” Sign in” YouTube (with the Google logo in the upper left corner), click the “Create an account” button displayed in the upper right corner. You will first be prompted to create a new Google account.
- Complete the fields on the “Create a new Google account” screen. You will be asked to enter your first and last name.You will then be prompted to choose a unique Google username.
- Next, create and confirm a password for the account and enter your date of birth and gender, as well as your mobile phone number and email address. current email. If you’re creating a YouTube channel for your business or service, for example, don’t use a personal email address when asked for your current email address.
Select your location extraction Click on the bottom menu and accept the “Terms of Service” that appear on the screen. Click the “Next Step” button to continue.
- The Google username you select will also become your YouTube channel name and a free Gmail address will be issued to you. the check. Use your company name as the username or choose something clever that your target audience can relate to.
The channel name/username should be easy to spell and something that people can remember. If your YouTube channel is promoting a product, consider using the name of the product (assuming it’s not copyrighted or trademarked to someone other than you or your company) as your username.
- Next, you need to create your Google account profile. This includes uploading an optional profile photo. Click the “Add Profile Photo” button to do this, then click the “Next Step” button to continue.
If you are creating an account for your company or organization, upload your company logo or product photo instead of a personal photo or headshot.
- Once you establish your Google account, click the “Back to Google” button YouTube”.
- Within a few minutes, you will receive two emails from Google. One will ask you to verify your current email address. Just click the link provided in the email to do this.
The second email you receive will contain details about your new Gmail account. Please save the information within this email for later reference.
If you already have a Google Account for your business, follow these steps To create your YouTube account:
- Go to www.youtube.com and log in with your username and your Google account password. You’ll see the main YouTube home screen.
- You’ll see your account’s profile picture near the top-right corner of the screen. Click on it to reveal the Google account menu, which will also be displayed near the top right corner of the screen.
- Click the “My Channel” link at the top right of the screen. You will see the “Create your YouTube channel” screen. From this initial screen, you’ll see your profile photo, username, and first and last name.
Click the “Edit” link associated with the “From your Google Profile” option. to customize your Google profile, which will be your identity containing public information about you that people will see online.
- Under the heading “Activities you’ll share on your channel,” you’ll see four options labeled such as “Like a video”, “Comment on a video”, “Bookmark a video”, and “Subscribe to a channel”. Add a checkmark to the checkbox associated with each activity you want viewers of your YouTube channel page to be able to perform.
- Click the “OK, I’m ready to continue” button “. Your YouTube channel has now been created. The next step is to start populating your channel by uploading videos.
2. Create the layout for your channel.
Since this is a business account, the channel should reflect your brand’s mission, values, and aesthetic; in other words, it should embody your brand identity.
As you begin to build your channel design, it’s vital to create a cohesive design and include images and graphics that align with the right measurements for YouTube .
Profile image
When you first created your profile, you may have uploaded your company logo as your profile icon. However, it’s important to review that logo to ensure it’s a strong and accurate representation of your business and the proper pixel size to ensure image quality.
YouTube Profile Images ideal when:
- The channel’s profile picture is 800px by 800px
- File type is JPG, GIF, BMP or PNG
Channel banner and channel art
The banner and channel art you include on your channel page should also match the overall aesthetic. It should grab the attention of your visitors, and they should get an immediate idea of your business and energy.
Because you can watch YouTube on so many different devices, there are several different dimension sizes to follow. Fortunately, YouTube automatically resizes for you, as long as your original art falls within the proper dimension guidelines.
When creating your channel art, the dimensions should be:
- YouTube Channel Art Image: 2560px by 1440px
- Logos, Text, Image Focal Points: 1546px by 423px
- File Types: JPG, GIF, BMP or PNG under 6 MB
Thumbnail Image
Think of a thumbnail as the cover of a your video. When a customer views your YouTube channel, having thumbnails makes everything look organized and professional.
Thumbnails also make finding specific videos a much easier process. Thumbnails should provide context to your videos by including titles or episode numbers on the cover art.
Thumbnail Art dimensions should be:
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The overall aesthetic
Your YouTube channel design should match your established brand identity. Your brand identity reflects traits such as tone, mood, and style of your brand. It’s the forward-thinking personality of your brand that your customers interact with.
Keep these details in mind as you build your channel. It helps to use the same color scheme, fonts, and a similar language tone on your YouTube channel that your business has already established on other social networks.
Useful apps with Templates for creating channel art include:
- Adobe
- Canva
- Visme
- Snappa
3. Complete your profile.
During the original registration for your profile, you can cover the basics. Now is the time to set up further customization of your profile to unlock more opportunities on your channel.
- Click the Settings icon (it looks like a gear) in the top right corner of the page from your channel.
- Choose “Channel Settings”, choose to enable the “Customize your channel layout” option, and click “Save”. This can open up a wider variety of neat options in your tabs.
- Click the “About” tab and “Description,” provide a concise and specific description of your business, your mission, and any essential product. would like to include. Remember, YouTube works like a search engine, so use keywords to boost search results when customers search for a business in your industry.
This section should also include contact information. , social media identifiers, and links to your e-commerce store. YouTube also has a feature that allows you to link to your channel art, which is a great way to drive traffic.
- Typically, your link titles will be the default; however, YouTube allows you 30 characters to customize a CTA (call to action) in the favicon (the shortcut icon).
- Finally, if your business has other YouTube channels or YouTube partners, trust with whom you work often, you can add them in the “Featured Channels” section.
4. Build a content plan.
Once your channel is set up, it’s crucial to put together a planned content strategy for the future. Early in your content creation process, it can help to set goals.
As you create your goals, ask questions like:
- What do you want this channel to achieve?
- How will you measure growth?
- What kind of customers do you want to attract?
- How can you Do you maintain an authentic brand voice?
- What are the strengths of your business?
- How can your business stand out from the competition?
- What What type of videos do you want to produce?
When it comes to the type of videos you want to produce, they can be about different concepts and topics. One of YouTube’s greatest assets is that its search volume isn’t just for one thing: it spans the gamut from school topics and how-to videos to meme compilations and other types of content for entertainment.
You can diversify your videos with a mix, or you can stick to what you think is the strength of your business.
Educational Videos
Lots of people uses YouTube as a search engine and would rather watch an educational video than read an instruction manual or workbook. How-to videos are the most viewed content category on YouTube, surpassing music and games.
If your business has a product with any kind of learning curve, or if you simply want to use educational videos to create your community, is a solid way forward.
Narrative Videos
Film is a multi-billion dollar industry year after year. Because? Because stories sell. The more your brand can tell a story, the more opportunities you have to grow a community. Stories bring people together, build relationships, and establish mutual interests.
As you create your YouTube content plan, remember to keep an overarching narrative in mind and showcase your customers through storytelling on What makes your business different from others?
Show your customers how your business can help them solve a problem in their life or help fill a void they may be experiencing.
Stories can be a valuable way to build connections, whether it’s a video of your product in action or a video introducing user-generated content (UGC).
Related: YouTube Goes After TikTok With Promise To Pay Creators More
Entertainment Stories
Entertainment videos are a bit looser and may not fit every brand’s aesthetic. However, entertainment videos can be a great outlet if your brand likes to make a splash and incorporate humor.
Entertainment videos are packed with humor, volume, and action. They often feature a company’s product in a hyperbolic way, but if they grab the audience’s attention, it can be a strong sales pitch.
5. Create a channel trailer for your channel.
Just like the thumbnails on your YouTube channel they act as cover art or posting a movie, Think of your YouTube trailer as your channel’s preview trailer.
The trailer should briefly introduce your business, preview your offerings, and attract non-subscribers to to focus their attention on a subscription and eventually a customer.
To create your YouTube trailer:
- Create a video that Illustrate who your business is and what it’s all about.</li
- Access your channel and upload videos to your channel.
- Click “Customize Channel”.
- Select “Home”.
- Click “For New Visitors”.
- Select “Edit”.
- Click “Change Trailer” and move your trailer to that section.
Remember, your trailer should grab the viewer’s attention. Encourage that viewer to interact with your channel, including a CTA at the end that urges them to subscribe.
6. Upload a video.
Now is the time to put your content strategy into action. Locate the first video you planned to post and upload it to your channel. YouTube will allow you to make light edits to the video; however, you can complete most of the editing with other software.
When uploading your video, remember to:
- Include a thumbnail
- Create a strong video title
- Write a detailed description
Related: The tools you need to Create a YouTube studio
7. Maximize your SEO (search engineoptimization).
Search Engine Optimization (SEO) refers to the volume of traffic viewing specific sites or content and how relevant that content is to viewers. SEO is a tool that, when maximized, can deliver great results in growing your audience.
Google is the parent company of YouTube, which means that their search engines are linked. While this is convenient, the integration of the world’s largest search engine also produces huge web traffic.
Every 60 seconds, 500 hours of video content are uploaded to YouTube. You need to maximize your YouTube SEO to stand out in the algorithm.
Here are some common strategies to help boost your channel’s SEO :
- Create quality content that is authentic to your brand
- Post quality content frequently and consistently
- Use marketing tools keyword research to better understand how to engage your target audience
- Use those keywords in your titles, video descriptions, file names, and tags
- Organize playlists that group relevant videos
- Encourage video engagement with calls to action
Related: An Introduction Ecommerce Guide SEO for Beginners
8 . Consistently create content.
When creating your content strategy, it’s wise to create a content calendar with a timeline for posting videos. The more you post, the better chance you have of increasing your credibility, audience, and subscriptions.
9. Promote your channel constantly.
How you promote your channel will probably depend on your advertising budget. If you have a large marketing budget, paying to advertise can give your business a considerable advantage in creating a broader reach.
If your marketing budget is limited, use your other social networks to leverage your channel YouTube through cross promotion. Direct your existing customer base to your new channel to promote growth.
Related: YouTube creators can now receive “tips” directly From the fans
10. Build your community.
After uploading a new video, you shouldn’t set it and forget it. When building a community, engaging with your audience is critical.
Communicate with your audience by:
- Like and reply to comments
- Conduct surveys
- Ask questions or gather feedback
- Conduct questions and answers
- Offer fun promotions or friendly contests
Related: How To Get The Audience You Want With This Simple YouTube Strategy
11. Use ads.
Whether you have an ad budget right now or it’s one of your goals in the future, using YouTube ads is another reliable way to expand your audience reach.
If you implement this step, make sure you have a clear vision of which customers you want to attract with your ads. YouTube ads shouldn’t be your only marketing method, but should work alongside your original strategy.
12. Analyze your data.
To keep growing your YouTube channel in the right direction, make it a practice to use YouTube analytics. The data provides insight into video performance, engagement, what’s working, and what needs improvement.
Critical YouTube video data They are:
- Playtime
- Traffic source
- Subscriber rate
- Retention Viewership
- Feedback
How You Can Start a YouTube Business Channel
If You Are Ready to Create a Channel , you can follow the 12 steps above to help guide you through the process.
In addition to the steps, there are countless step-by-step tutorials on how to create a new YouTube channel and create video content that is available for beginners, seasoned content creators, and everyone in between.
For more information on vlogs, podcasts , video editing software, monetization and more, visit Entrepreneur.com .
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