If you’re serious about branding your business, favicons really should be part of your marketing arsenal. They’re not the most important aspect of a website, but it’s details like this that make sure potential customers remember you and make you stand out from the competition.
This guide will show you how to make a favicon and how they can boost your marketing efforts.
Before we get into the guide, you will of course need web hosting to get a site online and add a favicon.
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What is a Favicon?
Favicons are small square images that are typically displayed before the URL in a browser’s address bar, in navigation tabs, and next to the site name in a list of user bookmarks.
Usually these are just the brand or website logo reduced to 16 x 16 pixels, but you can use any ier image to represent a brand.
Favicon, short for “favorite icon,” was originally a new feature within Internet Explorer Browser in 1999. When users bookmarked a site through Internet Explorer, it displayed the icon next to the name of the website in the favorites list.
The Importance of Favicons
Although favicons do not directly help optimization of search engines (SEO), help with brand awareness.
When someone bookmarks your site, your favicon will appear next to your page title in their bookmarks. list, helping people navigate to your content.
In addition to increasing visibility, it ultimately gives your brand a look more professional and strengthen your credibility. .
Even when users don’t plan to visit your site, a clear page icon design that stands out from the rest can keep users coming back to your site.
Related: Tips to Make Your Website Look More Professional
How to Create a Favicon for Your Website
Step 1: Create your image
You can design a favicon image using an editor such as Fireworks, Photoshop, Corel Paint, or a free, open source alternative such as GIMP.
To To support a consistent brand identity, many companies simply use their company logo.
To make it easier to edit, start with a 64 x 64 pixel square and then you can reduce it to 16 x 16 pixels. You should then save the file as a .jpg, .png, .gif, .bmp, or .tif.
Step 2: Convert the image
A Once you’re happy with the image, you should save it as favicon.ico. This is the recommended format supported by most web browsers.
To convert your file to the .ico format, you may need to use an online tool such as iconifier.net, prodraw.net, or faviconer. com .
There are many available. Simply upload your image, select the icon size, and then you can download your new .ico file.
Step 3: Upload the image to your website
The .ico file should be uploaded to the root directory of your website. The image should then be visible when you go to www.yoursite.co.uk/favicon.ico.
Step 4 – Add the basic HTML code
To help older browsers find your favicon image, you can edit the HTML page of your website.
Most modern browsers will find your favicon file without adding any code, but to make sure all browsers display it correctly, add the following to your header, inside your page tags:
Creating a favicon for your business is an easy way to enhance your brand online. You can make a big difference in the user experience and improve your company’s image with little or no additional cost.
Have a say!
It has one? for your website, or have you never heard of a Favicon? Either way, if you use the Internet regularly, you’ll see dozens of them every day.
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