Finding out how to start an online store can be daunting when you’re not tech-savvy, but there are several eCommerce platforms available that you can use to set up an online business quickly.
Learn how to create A website to sell things doesn’t have to be difficult when you follow our step-by-step guide:
- How to make a website to sell things
- Select a trading platform Email
- Set up your website
- Take product photos
- Write compelling product descriptions
- Promote your online store
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How to make a website to sell things
- Select an e-commerce platform.
- Set up your website.
- Take product photos.
- Write compelling product descriptions.
- Promote your online store.
1 . Select an ecommerce platform
When learning how to build a website to sell products, first decide what kind of platform you’ll use. Some of the most common eCommerce solutions include:
- Ecommerce marketplaces, such as Amazon, eBay, or Etsy.
- SaaS eCommerce solutions , such as Shopify, Wix, Squarespace, or BigCommerce.
- Ecommerce website builders , such as StoreBuilder.
- Most advanced e-commerce websites , built on platforms like Magento.
Also, as you learn how to build an online store, take a look at the features each offers. platform. Some ecommerce website features to consider when choosing an ecommerce platform include:
- Price: Every new business owner has a budget. with which to work. The good news is that there are plenty of affordable options, even for small businesses on tight budgets.
- Easy to use and set up: if you don’t already know how to build an eCommerce website , you’ll want one that’s easy to set up and run. Choose an eCommerce platform that you can easily navigate, as you will likely have to deal with it every day.
- Ecommerce Business Model: Will you be selling digital products? or physical? Will you serve suppliers or consumers? Will you have inventory on hand or drop ship?
- Security: Since you will be receiving payments and handling sensitive customer information, make sure your platform has an SSL certificate and supports PCI.
- SEO-friendly: The chosen platform must support search engine optimization (SEO), so that your potential customers can find your online store easily. </li
- Third Party Integrations: It takes more than just an eCommerce platform to run an online store. You also need solutions for email marketing, inventory management, shipping, and customer relationship management.
- Payment gateways: Make sure the platform you choose accepts credit cards. credit and other payment options such as Paypal at checkout.
As a potential online store owner, considering all of this can be overwhelming as each platform has its advantages and disadvantages.
If you are learning how to make a website to sell products, we recommend WordPress. Over 40 percent of all websites online are powered by the open source CMS. WordPress is free and easy to use – you only have to pay for hosting (we can help you with that!).
With the help of a plugin like WooCommerce, your WordPress site becomes an online store . Using WordPress with WooCommerce offers affordable pricing and combines the ease of a website builder with the customization of an eCommerce website.
2. Set Up Your Website
In the quest to learn how to create a website to sell products, after choosing an eCommerce platform, you need to set up your eCommerce website. Use e-commerce website best practices and be sure to:
- Choose a web host.
- Purchase a domain name.
- Design your website by selecting website templates, themes, and plugins.
With WordPress eCommerce, you don’t need to know how to build a website to sell products. WordPress is easy to use and it’s easy to get started. Find a WordPress eCommerce theme that suits your style to set it up. Start adding products and pages. If you get stuck, there are plenty of resources online and a very active community.
There’s also expert support from your host. For example, with Nexcess managed hosting, your WordPress eCommerce store will come complete with 24/7/365 expert support.
3. Take Product Photos
Once you’ve got your eCommerce website set up, it’s time to fill your storefront with product photos.
High-quality product photos are a must for your online store’s product pages since customers can’t see or touch your product in person. We also recommend that you create product videos to demonstrate how your products work.
This step-by-step tutorial on starting an online store wouldn’t be complete without some tips for product photography:
- Take your own photos
strong> to avoid copyright issues. If you don’t have a separate camera, you can learn how to take product photos with your smartphone.
- Use natural light as much as possible.
- Hire a product photographer for professional photos.
4. Write Compelling Product Descriptions
You should figure out how to write effective product descriptions when you learn how to create a website to sell online. Compelling product descriptions complement product photos to persuade customers to add products to their shopping carts.
A few tips to keep in mind:
- Know your target audience.
- Do keyword research.
- Use “power words” that convince buyers to buy.
5. Promote Your Online Store
Once you’ve launched your online store, the only step left in learning how to create a website to sell products is to market your eCommerce store.
Blogging is not the only way to do it. You can also increase your online presence using:
- Social media.
- Email marketing.
- Video marketing.
- Marketing from influencers.
- Affiliate marketing.
If having multiple channels sounds hectic, create a digital content strategy to plan what you post and where.
Final Thoughts: How to Make a Website to Sell Things: 5 Steps to Success
With the variety of tools available, starting an online business and your own website has never been easier.
Learning how to build a website to sell your products is easy when you follow the five steps above.
Start your eCommerce store and sell products today with fully managed WooCommerce from Nexcess.
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