Considering the fact that YouTube has 1 billion unique viewers every month, creating a channel for yourself or your business is a great marketing tool. However, if you don’t have viewers or haven’t grown followers in a while, it’s time to rethink your strategies. Here are 10 tactics to create a popular YouTube channel.
1. Design your brand
Decide what the general theme of your videos should be and how you want your channel to be known. Due to the massive influx of YouTube videos being uploaded every day, your videos need to be of a distinct quality to make them stand out from the rest. Be known as someone who makes amazing, edgy stop-motion videos instead of the common cute versions.
Your channel name should embody the kind of videos viewers can expect from you. Having a logo that attracts and holds people’s attention is also a plus.
2. Offer something professional
YouTube isn’t just a place for home videos that you and your friends decided to upload for fun; It is also for professional use. Make people really learn from your knowledge. If you have a degree in Chemistry and you think people are automatically tuned out when you mention the topic, why not hold online lectures? Make it interesting and less intimidating by using less jargon and more specific, relatable examples.
3. Consider Reviews
Reviews work much better when they are in video format rather than text. It’s easier to understand something when it’s presented visually because it means you don’t have to use your imagination. Reviews are descriptive in nature and YouTube is a good place to share your thoughts on products, movies, ideas and establishments.
4. Do Covers or Perform Live
You might think, “Hey, everyone on YouTube does that!” but most of the people who were discovered on YouTube had something unique about them that caught the attention of a record label. If you’re going to offer the same old acoustic versions, people may not notice you. However, if you can think of something creative and unique, it’s possible to make even acoustic versions look fresh.
Why not put on a mask and let the audience focus on your music? You might be known as the mysterious masked guitar player on YouTube that everyone is excited to see.
5. Work on tags
Tags make it easy for your videos to be categorized and appear in YouTube searches. Make sure they are relevant to your video, don’t just use popular tags like famous artist names that are trending on YouTube. If your video is about how to make cupcakes from scratch, put the specific tag first, then the generic ones.
For example, “How to make cupcakes from scratch” should be the priority tag. “Make Cupcakes From Scratch”, “Cupcakes”, “Party”, “Dessert” and other related tags should follow.
6. Fill in the description
Don’t forget to fill in the information in the description box. This is where you can freely say anything about the video. It will make viewers know more about the video before and after playing it. Providing complete information is not only professional, but also lets viewers know that you are serious about what you are doing.
7. Videos shouldn’t be too short or too long
Do you think a 15-second video can teach viewers how to do Halloween makeup? Will 30 minutes just for a reaction video make them stay? No. Most people on the web have a short attention span and if you give them something too long, it can be boring.
Something too short will make viewers dig further, and that’s not a good thing. . They will look for other channels that offer them what they need, that you did not give them.
8. Produce Quality Videos
Video content can be thought-provoking or extremely creative, but if the production value is low, no one will continue to play it after the first few seconds. Invest in a camcorder to capture HD video. If your channel primarily uses graphics, use a professionally recommended video editing program.
It takes a lot of effort to make your videos look good, but if you’re creating moving images, that might as well. in a visually appealing manner.
9. Promote Through Other Social Media
Be active on social media to promote your YouTube channel. Facebook and Twitter are the main social networks that you can use to let people in your circle know about your videos. This will not only target your family and friends, but also people in your friends’ circles. Let them promote you too.
Use hashtags so users who might be interested in the type of videos you produce can easily find you.
10. Embed it on your website
Do you have a website or blog that already has a following? Embed your YouTube videos on your website or post a link to your channel somewhere on your blog.Loyal followers share all of their favorite bloggers’ posts, so it’s best to leave them something to promote.
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