Mobile app dimensions
Before we begin, it’s important to mention the requested dimensions for mobile apps. This is because Android devices do not use the same dimensions as iOS (Apple) products. According to the 99Designs website, the recommended dimensions for a mobile app logo are 864 x 864 pixels, for a square shape. The icon will then appear at 96 x 96, 72 x 72, 48 x 48, or 36 x 36 pixels depending on the type of device.
For Apple products, the requested dimensions are 1024 x 1024. So everything will be resized according to device type. It should be noted that in both cases, the image format to be used is PNG.
What to consider when creating a logo for a mobile application
Now Now that you have an idea of the necessary dimensions, let’s move on to the creation stage. We have five important things to keep in mind when creating a logo for a mobile app. There are some specifics regarding app icons that shouldn’t be forgotten.
Brand Yourself
It doesn’t matter if it’s a logo for a mobile app or a Favicon website, you need to use the components of your brand image. A brand image is much more than a logo. It is the color palette, the fonts, the type of icons and the style of your brand. In order for us to easily recognize an application related to your company, it is necessary to maintain a certain consistency. That’s why it’s critical to reuse the different components of your brand when creating a logo for your mobile app.
Choose colors that stand out
Pick up your phone and take a look at all the mobile apps on it. Chances are you’ll find more than a dozen. Since people tend to have multiple mobile apps on their devices, it’s important to make yours easy to find. One way to do this is to use attention-grabbing colors. You don’t have to use a bright red to achieve this result, you can do it with contrast. Of course, do not forget to opt for the colors of your brand and do not use more than three different shades to maintain a balanced effect.
Specify what your mobile application is for
Of course, it would be nice to indicate what your mobile application is for or at least give a hint. As we just mentioned, more and more people are using different mobile apps and it’s important to remind them what yours does when they see your logo. Here is an example. The company Google offers several different applications, and each one has its own emblem. The Gmail app logo looks like a letter, while Google Maps uses a pin.
Think Shape
An important point when creating a logo for a mobile app is the shape. In fact, the shape currently used by apps is a square with rounded corners. This is certainly something to keep in mind during the creation process. Make sure the most important components are well centered. Obviously, it would be a good idea to create a logo that can easily fit into a square or circle, as is the case with most social networks. If your business logo is more of a rectangular shape, you may want to only use certain parts of your logo for your mobile app version.
Keep it simple
Finally, here Here is the most important point to succeed in creating a logo for your mobile app: keep it simple! If you take a look at the mobile apps present on your phone, you will understand very quickly that simplicity is required. First, since the icons are small, you can’t afford to add details or too many components.
Here are some tips for creating a simple logo for your mobile app. First, if you’ve created a logo combo for your company logo, why not just use the icon? This is what several companies such as Tripadvisor or Airbnb have done. If you have a signature logo in place or your company name as the most important component, you can choose to keep only the first or a few letters of the company name. That’s what Facebook and Netflix did.
In conclusion, if you are working on a mobile app, take a moment to create a logo that is both fantastic and effective. Keep it simple, use your brand components, stand out from other apps, and keep the boxy shape in mind. Over time, you may need to have different versions of your logo to suit all your needs. Remember that your logo should look good, no matter the medium. Good luck!
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