As we mentioned in our article on the importance of blogging, your lash studio should have a well-maintained and informative website:
Why you should start a blog for your lash studio
But we recognize that not everyone has the time, ability, or will to maintain a blog. That’s why we go to great lengths to help you create a website that performs almost as well and helps you build trust and earn you revenue.
Your salon website is the first thing people look for. potential customers when they are researching your business. It is a crucial part of your marketing.
Putting all your cards on a Facebook fan page isn’t enough. It can actually be a turn off for many people looking for a professional lash studio, but all they find is a Facebook page.
If your lash studio doesn’t have a website, people wonder whether your business is a real business or not. Some data on Instagram, a lot on Facebook… it all seems very superficial.
You really need a website and not only that. You need a neat and informative website that builds trust and loyalty.
And last but not least: make sure your website is complete! We all love landing pages that contain all the necessary information and glow with confident energy!
Build trust
Brand your tab business
A cohesive and harmonious brand builds trust like crazy. It assures your potential customers that you are running a well-organized business and that neatness is important to you. This is probably one of the main reasons why you can’t use Facebook as your central platform: that place is just too messy and noisy.
Your website should have your branding and colors, fonts, and image . highlighted style to get people started to get familiar with your brand.
- Your lash branding style goals
- The right images to brand your lash studio
Your website should inform potential customers
But even more importantly, your website should be a place for people to get practical information about your location, services, prices, and values .
Describe your services well
The better you describe your services, the less fearful your new potential clients will be. Answer as many questions as possible. When entering descriptions for your services, think about people who are unaware of eyelash extensions, but are curious to try them out. Don’t assume they know what different lashing styles look like and who they serve best.
Always add prices
Always add prices. 80% of people who can’t find prices on your website will never call or email asking for them – people want to be able to see what they can afford and want to compare prices for different services. and tab styles you offer.
We’ve seen countless websites that simply direct people to book under the service title, with no description or pricing. Don’t lose customers this way.
Introduce your staff
Show who are the people who will treat your customers. Is it just you or do you have other lash artists in your salon? Add their names and an encouraging introduction. It will work as a confidence builder and, again, allay fears.
Allow online booking
Invest in an online booking system. People don’t like to call nowadays. An option to choose the date and time, and lash artist, online increases your chances of attracting more new clients.
About Me/Us Page
Tell a story. Create a strong “About me/us” page. A great about me page allows your potential customers to gain a better perspective on your mission, your style, your history, and your services.
People buy from people, especially people they like, associate with, and trust. So your about page is your best sales page because it’s where people go to get a clear picture of who you are.
When writing your about page, remember to show enthusiasm. Nothing sells like pure emotion. The more you show your visitors how much you love what you do, how much you care, and how excited you are to work with them, the better they’ll remember you and the more likely they’ll book an appointment at your salon.
Add some photos of outstanding profiles of you and your staff. This alone will increase your sales and likeability! It’s not about looking good. It’s all about appearing friendly and approachable. A good headshot goes a long way in building trust and creating a memory of you and your lash salon.
Building trust with testimonials
Adding testimonials is probably one of the ways easier to improve. your website, and by doing so you can generate more selling power than some of the best copy out there.
Ciao Bella BeautyWe love it!
What to include on your About Me/Us page
- Welcome introduction
- What you do
- Who you help
- Your story
- Personal fun facts
- Contact information
- Social media links
- Photos
- Testimonials
- Features on
Contact page
Make visible your contact information!
Add your contact information to both your about page and your contact page. Add your phone number, location, opening hours, and email addresses. It’s also nice to have a contact form, but don’t choose either: add your email address AND a contact form.
Nothing can put a prospect off more than not being able to find a way to contact you. If they’re interested in your services and can’t find a simple contact page with a way to get in touch with you, they’ll end up leaving your page.
We love how Lash Bar in Copenhagen, Denmark provides all the possible contact information on a single page.
Getting found on Google
One of the best and easiest ways to get found on Google is to have a website.
We’ve posted a full article on how you can make your business stand out in local search here: How To Get Your Lash Studio Ranking High Locally (Local SEO).
Make sure you read it carefully and implement everything you can, because in order for your beautiful website to work, you first need to get people to visit it.
Increase your Google ranking create circle perfect marketing strategy:
- Link from your website to your Facebook, Instagram, Pinterest, Twitter, YouTube and any other website. ier another social media channel you use.
- Add links from your social media channels and your Google My Business profile to your website.
It helps you get several positions in Google search results, and your clients are happy to have a well-organized follow-up experience with your fantastic lash salon.
Learn more about the eyelash extensions industry here:
Who is the ideal client for your Lash Studio?
The right images for your Lash Studio Trademark
Will the eyelash extensions market continue to grow?
How to use Pinterest to promote your lash studio?
Be sure to follow our Instagram for more inspiration: BL Lashes on Instagram.
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