Many people find it confusing to start a classified ads website in India. Most of the entrepreneurs want to know how to start a business like Olx and Quikr in India. According to a report by Edelweiss, the global online classifieds segment is worth $10.5 billion, which translates to 17% of global internet advertising revenue. The size of India’s online classifieds industry is approximately INR 11 billion and it is expected to grow to INR 31 billion by 2016.
So let’s start talking about how you can start a site online classifieds website or a business like Olx and Quikr in India. There are 5 definite steps required to start a business like Olx and Quikr in India.
How to start a business like Olx and Quikr in India
Step 1: Find an Untapped Niche in India
There are many classifieds websites that open daily but are not working properly due to traffic. It is the most important step to discover an untapped niche in India because most of the traffic comes from Google search in India. so you need to rank your website better through search engine optimization but if keywords and target market are competitive then it is very hard to take down website like Olx and Quikr in India.
So, you should find a target market where the competition is less instead of targeting all categories of locations and classifieds in India. At first, you can focus on the particular city or niche area because if you focus on a particular area, then you have a better chance of increasing traffic on your website or a particular domain.
Step 2- Create Awesome Website With Theme And PHP Plugin Or Script
The classified website has a lot of data and ads, so you need to create an awesome and search engine optimized website. Before creating a website, you need to choose the technology behind the website, as you have multiple options to create a classifieds website in India:
- Buy domain name and hosting
- Install WordPress or PHP script.
- If you choose WordPress, then you have to buy a good classifieds theme and install it on WordPress with all the necessary plugins. Helpful Resource: Best WordPress Templates for Classified Ads Websites in 2016
- If you choose PHP Script, then you must install or purchase the script on your hosting. If you use cpanel, it’s easy to install some popular scripts like open classifieds
- Every WordPress theme, plugin or script will come with some configuration, so you should optimize your website like Olx or Quikr.
Here are the above steps to create a classified ads website in India from scratch. even these themes and scripts are better for testing your ideas than hiring a website development company.
Step 3: Register a small, inexpensive legal entity:
After the second step, you need to register your business as a legal entity in India to enable the payment gateway for premium ads. There are many payment gateway service providers that have good TDR rates and have good technology with plugins that you can place on your website and integrate into your classifieds website.
How to register a website or Classified Ads Company India:
There are many options as a legal entity for startups, but to test your ideas, you should always choose a simple and profitable cheap legal entity. You can go for the sole proprietorship if you are the sole owner of the website.
The sole proprietorship is one of the best ways to test your ideas in the classifieds arena. you just need a Store Act License or Service Tax Registration Certification and then open a current bank account under your classifieds brand name based on that certification.
If you have the partner In this business, you can draw up a simple company deed and pan certificate. After completing the registration as a sole proprietorship or partner company, you need to provide the documents to payment gateway providers like Instamojo or CCAvenue.
Step 4: Create high-quality content on the website –
After creating your website, you must create high-quality content because content is king to increase your website traffic. You have to create a better knowledge base for guides and various categories with high-quality and interesting ads from popular searches.
You can use the power of blogging on your website and create quality articles related to your niche and share it on the social media website and build the backlinks.
Below is the great infographic on how to get traffic on your website from classified ads in India
Step 5: Monetize Your Website for Income
After building your website and getting the traffic, the last step is to monetize your website for income. web classified ads in India i.e. they are as follows:
- Featured Ads
- Move Ads to Main List as JustDial
- Banner Advertising
- Pay to Post
- Google Adsense Affiliate Links
- Premium Membership
So these are the 5 Ultimate Steps To Start Your Classifieds Business Like Olx And Quikr In India Hope You Enjoy This Article If You Have Any Questions Related To Classifieds Website Or Legal Or Business Matters Just Write It In The Comments Section Below ion.
Helpful resource for funding –
How to get funding for your classified ads website
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