Updated December 14, 2022
This free tutorial will show you how to build a professional-quality website with just a few clicks. This guide was designed for the absolute beginner, so no previous experience is required.
If you follow this tutorial, in about 1 hour you will have a professional-quality website, without having to pay thousands of dollars to a web designer.
Your website will be easy to customize with a simple dragThe 12-month plan has a lower initial cost. You can cancel at any time and get a refund for the months remaining on your plan.
6.You will now need to create a password for your account and proceed to the next step.
Step #3: Set up your website
You can browse or search for something specific.
Please note that some of the templates (marked “Agency”) require you to pay to use them. However, there are so many free options that a paid template isn’t really necessary.
Don’t get hung up on template names, either. For example, here’s a template called “Organic Store”:
Despite the name, this template could easily be used for any type of store. You would simply add your own product images (which you will learn how to do later in this tutorial).
The images, content, and colors in each template can be changed, so that the key to finding the right template for you is to look at the overall design and functionality.
For example, if the main goal of your website is to sell products, then any of the store templates ( just search for “store”) it will work for you.
Once you’ve found a template that looks good, click on it and then click the “Preview” button on the bottom left to get a full preview.
If everything looks good, go ahead and click the blue “Import Full Site” button. If you change your mind later, you can always come back to this step and select a different template.
In the pop-up window, make sure the bottom four boxes are checked and click “Import”.
A Once the import is complete, you can close the popup window.
Add your logo
If you don’t already have a logo for your site, that’s fine.
You can create a free logo for your website with Canva.
Once you have your logo, you can add it to your website by clicking “Appearance –
This is an easy to use drag
From the left sidebar in your WordPress dashboard, go to “Plugins –
If you are selling to a national or international audience, you will need to
Add your website to your current marketing campaigns
If If you’re already doing some form of marketing for your business, then it’s also an opportunity to drive more people to your website, which helps build trust and ultimately leads to sales.
This means add your website to things like business cards, brochures, print advertising, promotional items, billboards, and just about anything else.
Build awareness on social media
If you already have social media accounts for your business, then it’s a good idea to notify your followers that you’ve just launched your new website. You can even offer a promotional offer if they book an appointment or make a purchase through your site. This is a great way to help customers develop the habit of using your website.
If you don’t already have social media accounts, you’ll at least want to create one on the big sites like Facebook, Twitter , and possibly Pinterest and Instagram. Start by asking your friends and current customers to follow you on social media. As you continue to offer frequent updates and promotions, you’ll grow your following and drive more traffic to your website.
Optimize for search engine traffic
Some Studies indicate that 93% of website traffic originates from search engines. Taking advantage of this huge source of traffic can lead to a huge influx of new customers. This process is called search engine optimization (SEO).
Take a minute to think about what a potential customer might be looking for. For example, if you have a roofing company in Springfield, people might search for phrases like “best roofing company in Springfield.”
Once you have some ideas for phrases, go to Google and get started. to enter them in the search box. You’ll see other phrases appear as suggestions as you type. Take note of this.
Once you hit enter and do a Google search, you can scroll to the bottom of the search results page and find a section of related searches. Take note of any of these that make sense for your website.
Once you have a list of phrases, it’s time to optimize your site so it starts showing up in search results. Keep in mind that this process won’t happen overnight, but by optimizing your site now, you’ll have the best chance in the weeks and months to come.
The good news is that by using WordPress to create your site, you have already taken the first step to optimize for search engines. WordPress is structured in such a way that it is very search engine friendly.
To further optimize your website, there are a few things you should do:
- Install the Yoast SEO Plugin
While WordPress is great on its own, the Yoast plugin takes things to the next level.
To install, go to the left sidebar in your WordPress dashboard and click on “Plugins –
Consider online advertising
If you have the budget for it, online advertising can be a great source of new customers for your business.
In general, online advertising works best for businesses that sell higher-priced products or services, subscriptions, or those with repeat customers. These types of businesses get more out of every customer, so they can afford to spend some money up front to acquire new customers.
There are a variety of places to advertise online, but the two big places are Facebook. and Google.
Google Ads allows you to show your ad to people when they search for specific keywords. As you saw in the previous section on search engine optimization, the vast majority of website traffic comes from search engines.
With Google Ads you can choose the phrases you want to be displayed on. your ads. In fact, your ads will appear on top of regular search results, giving you a great opportunity to reach a larger audience.
Facebook targeting is a bit different, as people aren’t They often search for keywords on Facebook. Instead, you can target your ads to reach specific user demographics. For example, you can target by location, age, income, and even interests. So, if you’re advertising a dog walking business, you could be targeting people close to you, with a higher income level, who are also interested in dogs.
Time to launch!
If you’ve followed every step in this guide, you now have a beautiful, custom website.
You can always go back to any of the steps in this guide to make changes to your website as you see fit.
The main job now is to continue updating and marketing your website to increase your traffic.
Questions ?
If you have any questions or just want to say thank you, feel free to leave a comment below or send me a message.
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