In my many years of blogging, I’ve come to understand that one of the biggest challenges in running a blog isn’t really what to write about, but rather how to do it strategically, consistently, and in a timely manner. Your audience wants to build a stable relationship with you, not a “shit relationship”.
In order for you to win them over, you need to establish some degree of trust in their minds; You must constantly spend time on them. , and do it in a way that they know what to expect from you.
This one attitude, when done right, can inspire their loyalty, trust, and most of all…sales.
So what’s the easy way to accomplish all of this?
It’s to have a blogging schedule like no other.
Let me tell you, dude, you may have learned how to write posts from top notch blog and also how to drive traffic to your site, but if you don’t have a good blogging schedule, all your efforts will be for nothing.
This is because after writing those captivating posts, your calendar of blogs is what will allow you to post them consistently in a way that will drastically increase your:
- Traffic
- Newsletter Subscribers
- Social Shares
- Social Followers
- Customer Conversions
Plus, you have to do all of these things in such a way that it will help you achieve your goals of publication of blogs.
That being said, in this post, you will learn how to easily create the perfect blog posting schedule for your business without burning your fingers.
How to create the perfect blogging calendar
1. Start by defining your blogging goals
You’re probably looking to create a blogging schedule because you’ve been told that consistent posting can help grow your blog.
It’s true!
Essentially, based on my observations, those who work a good blogging schedule and post consistent blog posts get no less than 30% more traffic for each post they publish.
That’s not all; It makes your life so much easier to stare at a calendar full of blog post ideas instead of going blank and confused about what to write each day.
That said, defining your blogging schedule and plan Publishing more posts is not your main goal, is it? Your goal is related to the things (results/profits) you hope to get from each post you publish.
For example, things like more traffic, more newsletter subscribers, more followers and shares on social media, draw attention. by influencers in your industry, and increasing conversions is usually the primary goal.
Now, before you even think about your best blogging program, decide where you’d like the above metrics to be in one month, six months, or twelve months.
You need to clearly understand your blogging goals and the metrics that contribute to those goals. It’s often good to set long-term goals, as it will give you plenty of time to see if your strategy is working, and then you can adapt and modify your goals based on the results you’re seeing.
Followers, traffic, backlinks, likes, more, subscribers, re-tweets… What do all these metrics mean to you? How do they impact your results?
Metrics are very useful, but they become useless if you can’t trace them to a meaningful result. Now, the most vital element of an effective blogging strategy is precisely defining the goals you want to achieve.
Here are three helpful questions to ask yourself when defining a blog goal:
- Does this goal align with initiatives in other parts of my business?
- Will this goal help me achieve my goal or is there something better I can aspire to?
- What metrics track the progress of this goal? Are these metrics counter-intuitive or complementary?
Providing answers to these questions will allow you to set meaningful blogging goals and consequently identify the metrics that will help you achieve them.
However, there is no specific science to measuring the efficiency of your blogging strategy, but this process will create a direct line of sight from your activities to the results you want. You’ll immediately discover exactly how much of a particular metric (for example, the number of social shares) contributes to an exact result (for example, sales).
Once you’ve concluded this, you can create a very actionable blogging schedule that will propel you toward that goal.
2. Plan Your Blogging Schedule
According to Search Engine Watch, “70% of B2B marketers plan to create more content in 2020 compared to 2019,” and if my guess is correct, is one of those vendors.
Now, for you to be successful in creating more content this year and beyond, you need to plan it properly, this is because without a proper action plan, everything you are doing will eventually become unsuccessful. .
However, before you do anything, you should properly organize all the resources you need to make everything easier for you.
Now the first thing is to figure out the different tasks associated with writing blog posts and in my experience these roles include:
- Content Writing
- Formatting
- Layout
- Publishing Content
- Promoting
And to tackle these tasks, you’ll need the help of a writer, a designer, a marketer, and an editor.
However, if you are new to the business, I understand that you may not have the resources to hire these people at this time. So you have to do everything yourself…for now.
So what you need to do is figure out exactly what it takes to get the job done.
For example, you need to be realistic about the amount of time it will take you to write each article.
After writing thousands of articles, I can tell you that it takes 2-3 hours to write one article. high quality 500 words. This includes brainstorming an idea, researching, drafting, writing, proofreading, and publishing. However, it all depends on your niche; I know that some niches can take longer.
So now you need to sit down, draw up your plans and realistically assess how many hours it will take you to write quality articles (500, 1000, 1500, 5000 words, etc.).
Once you know this, the next thing to do is check how many of these posts you can write each week. Can you afford to drive 2 or 3, or maybe just 1?
Listen to me; There’s really nothing wrong with writing one blog post per week.
It’s just a matter of knowing your strengths and abilities and making sure each one you write is of a very high quality.
I’ve seen bloggers post seven (7) posts a week (1 a day), and I’m yet to understand how they do it (other than having a writing team, obviously).
You have to realize that it’s quality that matters in this game, not quantity (REMEMBER THIS).
Unless you’re in the news/political niche, The problem with publishing batches of posts each day is that inundating your readers with lots of posts (most of which are probably junk) will make them feel overwhelmed and stop visiting your site.
Your site is not the only one visited by these readers; you need to give them a break.
3. Decide which days you will write and publish your posts
Now, you know your blogging goals, and you have also decided how many posts you will write each week.
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The next step is to know what days of the week you will be publishing those posts. Ideally, most people like to post 3 times a week, usually Monday, Wednesday, and Friday. If you plan to write 3 articles each week, this is a good schedule to follow.
But if that doesn’t work for you, think of something else. Find a time that works for you.
A good way to start is to write specific post titles so you always know what to do when it’s time to write your posts. You can easily do this virtually with apps like Wunderlist, Evernote, etc.
After writing your headlines, the next thing to do is to know when it’s best to write posts. For me, I write most of what I write first thing in the morning on Monday, Thursday and Saturday. You may want to see if this schedule will work for you.
However, you should also understand that your content doesn’t need to be just articles; There are also other types of content you can post. your blog, which could eventually make things easier for you.
Things like:
- Video tutorials
- Interviews with experts
- Podcasts
- Infographics
- Link Roundups
You can choose to post articles on Mondays, video tutorials on Wednesdays, and link roundups on Fridays. It is totally up to you to know what you want and how you want it. Once you have concluded this, you must stick to this schedule.
4. Schedule and Run
It’s a good idea to schedule posts in advance so you never run out of content. Knowing when your posts should go live is something you need to figure out.
This will require some trial and error and constant monitoring of your Google Analytics account, but as time goes on, you will be able to see the results. Ideal days and times for your blog posts.
You want to set a particular day each week to schedule your blog posts. Most people I know schedule their posts for the entire week on Sundays.
One of the obvious benefits of using the editorial calendar is having more control over your upcoming posts.However, an editorial calendar can provide you with many other benefits.
Some of those benefits:
- You can keep a consistent schedule. As you already know When it comes to successful blogging and content marketing, consistency is more crucial than frequency. Having an editorial calendar will allow you to visualize the perfect schedule to keep for publishing your blog posts.
- Let’s plan topics to write about in advance. Using an editorial calendar encourages you to brainstorm topic ideas before you need to write the articles. You can capture blog post ideas and set deadlines for them. This will give you a good amount of time to properly research and plan your posts.
- It helps you organize your content properly: Using an editorial calendar will give you a clear overview of your content strategy. It will help you plan your content weekly or monthly and/or align blog posts with holidays and business milestones.
- It allows you to properly manage your team of writers. Coordinate and Managing multiple writers can be quite a challenge without a system to properly track tasks. However, a calendar can help each team member know who is working on what topics and when they are due to deliver content.
Okay, we have covered the main benefits of the editorial calendar and the programming. posts Let’s talk now about how to schedule your posts in WordPress.
Log into your WP dashboard and go to the text editor.
At the top right of the editor, find the box Post.
By default, WordPress is set to publish posts immediately after you write them. However, this can be changed by clicking the Edit button next to “Publish Immediately”.
You can now adjust the date and time you want your post published. Once you’re satisfied, click the OK button to save.
If you don’t want to publish the post right away and set it for a future date, it will automatically change the button Post with the word Schedule.
The final step is to click the Schedule button and that’s it.
This will save you a lot of time and allows you to focus more on the other critical aspects of your business such as blog promotion, link building, blog commenting, outreach, etc.
5. Evaluate and measure your result
You know your blogging objectives and goals, therefore you should always review your steps and properly review how an average post contributes to your goals.
Now that you’ve created a consistent blogging schedule, doing this is as simple as looking at a week’s or a month’s worth of content measurements and averaging the numbers.
You want to find out if the frequency of blog posting blogging you have chosen is helping you achieve the goals you defined in step one. If everything is going as planned, then you should stick with what you’re doing and keep improving.
If things aren’t going as well, however, what you should do is reevaluate your steps and see where are you going wrong.
- Is the quality of your content good enough?
- What about the length of your content, do you need to increase or decrease it?
- Do you use other content formats as well?
- How do you engage with your audience?
Answering all of these questions will eventually help position you down the road to make sure you’re creating a work schedule that will help you achieve your goals.
Creating a Proper Blogging Schedule
Congratulations on the setting up a blogging schedule! This will make things substantially easier for you.
Now, you will need to keep monitoring and tracking which blog posts are getting the most reactions, which days are experiencing more voter engagement than others, and , of course, what kinds of posts did you have the most fun writing.
As I already mentioned, if something isn’t working right or blogging seems like too much work for you, go back to work and change something, make this thing work for you.
If you’ve been successful in creating a perfect blogging program, are excited to write, and provide your readers with great content, blogging will be a very enjoyable experience. fun. for you.
What is your blogging schedule like? How has it helped you achieve your goals? Let me hear your thoughts in the comments below!
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To read more:
- Growth Hacking Tactics for Beginners (How to Use Them to Grow Your Business)
- What is the best blogging platform?
- 5 Tools Small Business Owners Should Embrace to Achieve Exponential Growth
- Benefits of Web Push Notifications for Bloggers: Powerful Marketing Technology
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