Add a blog to your online store

You can add blogs to your online store and then post to blogs to update your customers about your business or products. Blog posts drive traffic to your site in several different ways:

• Improve your store’s SEO.
• Allows you to tell stories that convert visitors into customers.
• Increase customer engagement.

Grow Your Business

Learn more about how a blog can help you grow your business. Get inspiration for your store’s blog by visiting the Shopify blog.

Add a blog

Your online store has a default blog called News. You can keep this blog, or you can create your own with a custom name.

Create Your First Blog

If you haven’t created a blog post yet, follow these steps to create a new one. blog with a custom name. To perform these steps, you must create a blog post at the same time.

Steps:

1. Click Create Blog Post .

2. In the Title field, enter a title for your blog post.

3. In the Content field, enter content for your blog post.

4. In the Organization section, from the Blog dropdown menu, select Create a new blog.

5. In the Blog Title field >, enter a title for the blog.

6. Click Save.

Now that you’ve created your blog, you can add your blog to your main navigation menu.

Creating Additional Blogs

If you’ve created at least one blog post, follow these steps to add additional blogs to your store.

Steps:

1. Give your blog a title, and then or select how you want to manage comments.

2. Optional: If you have created a custom template for blogs, you can then select a template. From the Template dropdown menu, select the template you want to use for the blog. All blog posts will use the template.

3. Click Save Blog.

Now that you’ve created your blog, you can add it to your main navigation menu.

Edit a blog name

Steps:

1. Click the blog name to edit.

2. On the Edit Blog page, enter the new name you want for your blog in the field Title.

3. Click Save.

Editing a Blog’s Search Engine Listing

You can edit the text that appears in the search engine results of a blog. Use a descriptive title and description to help new customers find your online store and convince them to click on the link. Learn more about search engine optimization.

You can preview your blog’s search engine listing and make changes to help new customers discover your online store.

Steps:

1. Click the blog name to edit it.

2. In the section To preview the search engine listing, click Edit SEO Website.

3. In the Title field of the page, enter a descriptive title. This title will be displayed as a link in search engine results. You can enter up to 55 characters in the title.

4. Enter a description for the search engine listing. Be sure to include relevant keywords to help new customers find your link and include your business name. You can enter up to 320 characters in the description.

Note

The page title and meta description have set character limits. If you enter more text beyond the character limit, your page title and description will be shortened in search engine results. Learn more about search engine optimization.

1. In the URL and Username section, you can edit the web address. In most cases, you won’t need to make any changes to the web address. If you make changes, be sure to configure URL redirects from the old web address. The URL cannot contain spaces. Identifiers are used in theme design.

2. Click Save.

Changing a blog’s web address

You can change the web address of your blog in the Preview search engine list section of the Edit blog page . When you create a blog, a URL and identifier are automatically generated. You may want to change or shorten the web address, but in most cases you can leave the default.

To change a blog’s web address:

1. On on the Edit Blog page, click Edit Website SEO to open the search engine listing preview .

2. In the search engine list preview, edit the URL and username field.

3. If you want the old blog URL to redirect customers to the new URLs, then leave the redirect options checked.

4. Click Save.

Link to an external blog

You can add a link in your online store’s navigation to a blog hosted on a third-party platform such as WordPress , Tumblr and Blogger. The link can appear in your main navigation or within a menu, depending on what you choose. You can configure menus and links in the Navigation area of ​​Shopify.

Steps:

1. Click the name of the menu where want to add the link.

2. Click Add Menu Item, or choose an existing menu item to edit.

3. Enter the name of the link, for example Blog, in the Name field.

4. Paste the link to your blog at the Link.

5. Click Save Menu.

Tip

Make sure to include a link from your blog to your Shopify store to encourage readers to visit. Search your blog platform’s help center for instructions on adding an external link.

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