What is Google AdSense?
Google AdSense is a contextual advertising network that works as a mediator between advertisers and publishers. It uses the pay-per-click (PPC) model, which means that publishers get paid every time someone clicks on the ad placed on their website. Naturally, the more traffic you have, the higher the chance of receiving ad clicks.
Here are some of the benefits of working with Google AdSense:
- Access to many advertisers
- Full security provided
- It’s free to sign up
- Ads are relevant to the content and are usually not intrusive
How much can you earn with Google AdSense? Income is determined by the level of competition within the niche. The most profitable fields are insurance and loans, and they can generate even more than a dollar per click for a publisher. Ad placement, audience interests, and ad formats also influence revenue. The CPC rate also varies from country to country.
Webmasters only have a few opportunities to control the ads in ad units, so it may be contrary to the content of the website. For example, if you have a travel blog, your audience may see irrelevant ads about real estate, cars, etc.
If you want to monetize your website and avoid displaying irrelevant information, you can join affiliate marketing networks. One example is the Travelpayouts partner platform that provides access to over 100 travel brands, including big names like Booking.com, TripAdvisor, GetYourGuide and many more.
You don’t need to have experience running Google ads. AdSense to earn in the promotion of travel brands. For example, you can sign up for Travelpayouts, connect to programs from your favorite travel brands, and use their banners. Just copy the code and paste it into the pages of your site. You will earn every time users click on your banner and purchase a travel service. Using tools and connecting to Travelpayouts is absolutely free. Try and compare the advantages of Google AdSense and Travelpayouts now.
For best practices on how to earn with Google AdSense on your blog, check out our guide.
How to sign up with Google AdSense
To allow Google AdSense to display ads on your blog, you need to create an account, which is completely free. You can sign in with your current Google account or create a new one.
You will be asked to type your website URL, choose your country, full name, address and phone number.
When the registration is finished, you have to wait a couple of days for approval from Google.
How to get Google AdSense on your blog
The procedure varies depending on the blogging platform. Below are instructions for HTML, WordPress, Joomla, and Blogger-based websites.
HTML Website
Once Google has approved your account, sign in and find your HTML code located in the “AdSense Settings” tab. The best AdSense formats are at your disposal since you can choose both texts and images, as well as their combination. Once you’ve chosen your ad format, copy the code and paste it into your web page.
Here are some AdSense placement tips:
- Place code within the “Main Content” or “Sidebar” zones on your main HTML pages, but not in a footer. htm or sidebar.htm. Consider using multiple ad sizes and creating responsive ads.
- A “div” can be used to place ads anywhere on the page via CSS code. Please do not edit the ad as Google does not allow it to scroll in sync with the web page.
- If your website features “sidebar.js” or “sidebar.htm”, it may be possible to place the ad . in the sidebar without embedding the code in the .js or .htm file.
The ads will then place the niche, topic or product details on your HTML website in automatic mode. Since they can read the text on web pages, they “understand” which ads will match the content on your site and send them to your web page. Don’t forget to backup files of your web pages and avoid clicking on your own ads so as not to get banned.
WordPress
Please note that codes can only be added if you use WordPress CMS or have a premium subscription to wordpress.org or wordpress.com. Free plans do not allow blog monetization.
Basically, there are two ways to add AdSense code to a WordPress website, depending on whether you will change the theme in the future.
If you don’t plan to change the theme of your website, do the following to add the AdSense code:
- Login to the WordPress control panel.
- Look for the “Editor” option and click it.
- View the theme files and select the theme header.
- Insert the code below the tag. Enter the tags of your pages.
- Click the “Update File” button to confirm the changes.
In order to change the theme in the future, insert AdSense Here’s how:
- Download the WordPress Header and Footer Plugin.
- Select Settings and look for Clickable Header and Footer Scripts.
- Add the code.
- Press “Save Settings” or “Update” to confirm the changes.
- Check the checkbox and press “Done”.
You then need to wait for approval to start creating and adding ads to your website. To insert ads inside articles, you can use ready-made plugins such as Ad Inserter or WP QUADS.
Joomla
- Login to your Joomla website as administrator .
- Find the “Extension” section and choose “Module Manager”.
- Click “Custom HTML” in the control panel to create a new module.
- Before copying the code you’ll see on this tab, choose your ad title and placement, then insert the code in the Custom Output field (text editor).
- Save all changes and open a new browser window.
- Type http://localhost/joomla and you’ll see a new ad in the right location.
Blogger
Here’s what you can do to insert the adsense code on your blogger website. First, log in to Blogger and open the “Earnings” tab.
Your blog must qualify for AdSense, and once you meet the eligibility requirements, hit the “Sign up for AdSense” button.
Next, you need to enter the URL of your website and the language of the content. And after saving the changes, you can customize the ad settings. You can set ad placement, display frequency, ad format, and colors in your AdSense account.
Things to consider
First, make sure that placing ads on your website won’t hurt your brand growth. Promoting other companies’ products and services can distract your potential customers if you haven’t established authority yet.
It’s always important to comply with the policies so you don’t get banned and lose investment later. One of the most important things to keep in mind is not to click on your own ads. Also, your website should only contain unique content.
As for ad settings, please note that you can only place three ad units on a page. That is why you should not choose the smallest or largest formats. The first is not noticeable and the second affects the user experience.
The placement of the ads is another important point. Certain sections of the website are considered more profitable for advertisements than others. For example, it is recommended to place a banner close to the main content so that it is not hidden from any reader’s attention. However, it all depends on the design of the website. In addition, the correct placement is a consequence of experience. That’s why it’s important to integrate AdSense with Google Analytics to test various ad placements and find the most profitable one.
Finally, to make good money with AdSense, your website must have a lot of traffic. And traffic from social media is likely to generate less revenue than expected, so try not to have high expectations about it.
In addition to Google AdSense, many other ad networks will allow you to earn money from your traffic. travel blog. which you can also refer to when monetizing your website.
Getting Started
AdSense is an excellent platform for monetizing blogs through advertising.
First, you’ll need to seek approval from Google, and if your website meets the requirements, you can get to work. To start earning, you’ll need to add the AdSense code to your blog, but the process differs slightly for each blogging platform.
However, it’s important to choose the right ads and set them up in the most efficient way. In addition to contextual ads, you can earn money blogging with travel affiliate programs.
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