A logo is an essential part of any brand’s identity; It’s often the first thing a potential customer will see and it’s critical to use a logo that stands out from the competition. But how much should a logo design cost? As with all business expenses, you want to weigh the cost of the logo design against the quality and value you’ll get.
Hire a professional designer or A design company helps ensure that your final logo design will be distinctive and communicate your brand message. As with any service, there are a variety of logo design packages and prices, and it’s important to understand what you’re getting (or not getting) for your money.
How Much Does Logo Design Cost? —
The cost of a logo design ranges from $0 to tens of thousands of dollars, but if you are a small business or startup looking for a quality design, a good logo design it should cost between $300-$1300.
Prices for logo designs can vary, for example, the price of a logo design depends on the quality and who created it. Take a look at your budget and let us help you decide the best way to spend for your needs.
$10-$50
$300-$800
$800-$2,500
$2,500+
Logo Design Options
Logo Maker
Independent Designer or Logo Contest design (starting at $299)
Independent designer or design contest
Design agency
Quality
Basic and generic logos are built with a selection of common icons and fonts. Very fast turnaround time.
Promising designers but with limited experience or a smaller portfolio.
Experienced designers and professional service and advice.
High-end designs guaranteed quality from a full-service team of creative strategists.
Who Should Use It
Extremely budget- and time-conscious companies that are okay with a generic design
Companies that have a good understanding of the design process and would rather spend time than money
Companies that want quality on a mid-range budget
Businesses with good resources that want a package Branding from Top to Bottom
Low Cost: Under $300
Logo Maker
The cheapest option for a logo is to do it yourself. If you are a trained designer and know Illustrator well, there you have it. If not, that takes you to a logo generator.
While logo generators are the cheapest option ($0 to use the service and $10-$50 to purchase your design), they only offer icon and font options. If you go this route and have a pretty honed design aesthetic, you might end up with a usable logo (if it’s generic). If you don’t have any design training, you may end up with something that feels a bit out of place.
You may be able to find freelancers willing to give you a logo for less than $300. It may be a great deal, but as with all great deals, you have to ask yourself why you’re buying it… If it’s because you did the designer’s mom a favor, then get one for yourself! If you found them on an anonymous website, it’s not unlikely that they’ll give you something as generic as what you could have made yourself. (Or the design could be stolen! We constantly see designs created on 99designs appearing on low-cost freelancer websites.)
Midrange: $300-$2500
If you have a few hundreds to a few thousand dollars in your budget, you’ve hit the sweet spot for logo design cost: you’ll probably get a pretty good design and won’t have to break the bank.
Within this range of For logo design prices, you have two options for getting a design: work with a freelancer or a logo design contest.
And we know: there’s a big difference between $300 and $2,000. Don’t worry, we made sure to break down why and when you’ll want to pay more.
Freelance Designer
Using a standalone designer can be a great experience: you get an expert who customizes your logo based on your feedback. However, there is a very wide range of expertise, which means a wide spectrum of cost and quality of work. It’s important to vet potential designers if you want to work one on one. Viewing their portfolios and testimonials is imperative, and getting a direct referral from someone you trust is even better.
When choosing a freelancer, you’ll want to consider:
- how they bill (by the hour vs. by the project)
- how much experience they have
You’ll usually get a higher listing from someone who has a proven track record. They’ll also give you a detailed breakdown of what you’re getting for your money (or how long they anticipate your project will take).
If you’re looking to spend $300-$800, you’ll probably be working with a less experienced graphic designer . This can be great if you have a clear vision, experience giving feedback on design work, and time to resolve issues. If you’re looking for more support to get what you want, and don’t have hours to spend going back and forth, you should probably consider spending in the $800-$2000 range.
Logo Contest
Combining the stability of flat-rate pricing with a wide range of design options for your logos, a logo design contest commissions multiple design ideas from a global community of designers, giving you dozens of unique ideas for your business logo. During the contest (which typically takes one to two weeks to complete), you have the opportunity to interact with the designers and provide feedback on different versions of their designs, so you can help shape the final product.
At 99designs, logo packages range from $299 to $1,299, so a business with any budget can invest in a professionally designed logo.
As with freelancers, You can get a good logo design for any price, but paying more will make it easier to do. When you pay more, the prize for the winning designer is also higher. The most experienced designers participate in your contest, so you can choose from more high-quality designs. With the 99designs Gold and Platinum packages, you’ll also get an account manager to help streamline the design process by helping you write creative briefs and providing feedback to your designers.
When selecting your logo contest package , think about how much time you will have and what experience you have writing briefs and working with designers. If you’re still not sure, please contact us for a design consultation.
High End – $2500+
When you buy a logo design, you end up with…a logo! ! But if you’re willing and able to pay more, you can get more. Usually this means working with a design agency. Which also means a price tag of over $10,000.
Design Agencies
A professional design or branding agency is another option for designing your logo and often includes a design from top to bottom. Brand package for the cost. Design agencies often conduct market research and competitor analysis to find out how your brand can stand out in a positive way. The agencies employ creative teams that will approach your project from all angles, ensuring thorough work backed up with business data.
Of course, one of the biggest obstacles to hiring a design agency is the cost. Brand identity packages (including a logo) start at around $10,000 with an agency and are usually out of the budget for small brands. Also, not all agencies are the same. As with hiring a freelance designer, you should research their work, style, and client satisfaction.
To learn more about different logo design options, check out our post on the best way to design a logo. . Be sure to read how to create a brand style guide to start defining your brand, which will help you develop a great logo with your designer.
Want to learn more about logo design? Learn how to design a logo.
What do I get for my money? —
Regardless of the direction you choose for your logo design project, it’s important that you know exactly what you’re getting for your money. Whether you opt to hire a freelance designer, launch a design contest, or choose an agency, make sure the following checklist is part of your deal:
- Your final logo design in multiple formats
- High-resolution vector format for printing
- Web-optimized format for websites, social media and other digital needs
- Fully Copyright Legal
- This ensures that your logo design is uniquely yours
- At 99designs, designers will release copyright before final payment
This article was originally published in 2016. It has been updated with new examples and information.
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