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how much does direct mail cost?
Estimating the cost of a direct mail campaign can be a tricky business.
There are so many variables that can alter the final price, starting with the formats. you have a choice of envelopes in all sizes and auto-mailers (including postcards) in all sizes. There are also variables in listing types, custom addresses, and of course postage, which can have a big impact on your costs.
don’t worry. We’ll develop a direct mail campaign that fits your needs and budget, and provide you with a detailed budget before you get started.
Right now, though, we want to give you an idea of what things cost. It’s not easy, but let’s try.
price is based on formats
We work with all kinds of formats, but for the purposes of this page, we provide pricing for full-service direct mail campaigns for five different direct mail formats:
- lead generation postcard
- retail postcard
- auto-ship
- letter mailing
- letter mailing /brochure
other formats are also available. if you have a different format in mind, please let us know. we will be happy to provide you with a quote.
Pricing Variables The prices below were developed to give you an idea of what it will cost to have us create and implement a direct mail campaign. should help you in your own planning and budgeting.
however, the price should not be viewed as an estimate. We develop this price based on some general specifications that may vary with your project. for example:
- mailing list costs can range from 5 cents to 25 cents per name. we use 15 cents.
- printing will vary based on part size and paper type.
- shipping services will vary based on level of customization desired.
- postage can range from 46 cents for first class to 25 cents for standard mail and deep discounts on automation. we use 28 cents.
We will provide you with a quote once we have finalized your exact specifications.
Lead Generation PostcardSpecifications: 6×11, full color, personalized postcard and home page
project management: $1,000 creativity: $2,500 production costs:
retail postcardspecifications: 6 × 11, full color postcard, personalized, no landing page
project management: $500 creativity: $2000 production costs:
folded auto-shipspecifications: 9×18, folded twice (finished size is 9×6), full-color envelope, custom plus landing page
project management: $1,000 creativity: $3,000 production costs:
postal letterspecifications: 6×9 window envelope, 1-2 page letter, reply card and landing page
project management: $1,000 creativity: $3,000 production costs:
letter/brochure mailing specifications: 6×9 window envelope, 1-2 page letter, reply card, 8×15 color brochure (8×5 folded) more home page
project management: $1,500 creativity: $6,000 production costs:
start or learn more
so, what’s your next step? If you’re close to moving, we’d love to talk. call bob mccarthy at 508-473-8643 or email [email protected].
If you’re not there yet, let’s keep in touch. join our mailing list and get all our updates and articles.
Of course, if you have any questions, feel free to call.
more direct mail links
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direct response offers
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customization
direct mail formats
postal rates
metrics
tests
specialized programs
direct mailings for new owners
direct mail to all doors
For a quick quote, call Bob McCarthy at 508-473-8643.