Valpak is different from other Fresno advertising agencies because we’re a one-stop shop for quality and cost-effective print products. Our high-end direct mail advertisements are designed in-house, then printed, packaged and distributed at our state-of-the-art manufacturing facility, the Valpak Manufacturing Center (VMC). The VMC utilizes the latest advancements in automated systems to produce more than 16 billion direct mail ad inserts last year. While other Fresno ad agencies outsource printed products, driving up the cost, you pay as little as pennies per household with Valpak. Our direct mail products include: 
- Coupons: Valpak’s most popular and affordable product since 1968, direct mail ads give local audiences an incentive to try your business.
- Flyers: A smaller font format Large coupons, flyers, and circulars are ideal for businesses that need more ad space to promote menus and big sales events.
- Special Formats: Premium cardstock helps your ad stand out with your choice of finish/format and can include unique barcodes printed on each piece of cardstock to track responses and verify redemption.
- neighborhood-targeted postcards: limited-stock postcard products with everything you you need, from audience targeting to postage, included at one low rate!
- customizable postcards: Businesses looking to increase their 1-to-1 marketing efforts can do so with direct mail alone : Fully customizable products that reach very specific households based on selected options, including household size, income, and ship date.
combine direct mail and digital marketing in fresno to increase return on investment
Did you know 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad?2 Direct mail advertising alone can increase your ROI but adding digital marketing to your campaign can give you an edge over your competition. 
Valpak provides the tools that enable you to track your direct mail and digital marketing ROI with our performance dashboard and call tracking features. Whether it’s direct traffic to your website, activity on your business profile page on valpak.com or phone calls to your store, you will be able to monitor consumer activity from your print and digital marketing efforts.
digital marketing products
The name “valpak” is synonymous with direct mail advertising, but our digital marketing expertise is also celebrated throughout the industry. In addition to posting your best digital deals on your Valpak.com business listing, our suite of digital products includes:
- Web Design: Our team will optimize your current site for mobile friendliness or create a new business website from scratch using current best practices for website development.
- Social Media Advertising: Valpak can increase your social media following with advertising programs that come in two forms: Reach & offers and scope & leads
- display advertising: Capture the attention of your target audience with display advertising: digital ads that are targeted to mobile devices based on certain criteria.
- search engine marketing ( sem): helps your site move up the search results pages through paid and targeted ads. valpak will take care of every step of your sem campaign, from setup to optimization.
small fresno businesses we work with
Valpak Marketing Consultants have the experience and knowledge to help businesses like yours increase the power of their brand and customer base through direct mail and digital marketing. our representatives are dedicated to helping your company achieve its sales goals. Check out our local coupon page for Fresno businesses that advertise with us, including these businesses you see below.
“valpak brings customers to the door! i started advertising valpak over 10 years ago because an enthusiastic sales rep convinced me to try valpak. I was concerned about earlier, less successful attempts at the direct mail advertising market. I recommend Valpak because they make advertising easier.” – erick rumfield, co-owner, chicken express
“valpak continues to be a staple for our business. the leads generated are serious buyers who produce profitable business month after month. Valpak understands the importance of brand recognition and helps its customers achieve that and more. [valpak.com] drives awareness of the brand and markets to other demographics that may not have been touched.” – John Redwine, III, Craig & specific child
Sources: Valpak® Reader Study, April 2021. Claritis data with current year projections, Sept. 2019 (compared to the average ash consumer).