Marketing trends and channels evolve over time. While some trends come and go quickly, one channel that has remained more or less the same is email. In fact, email continues to be the number one channel for content marketing with b2c and b2b marketers. 87% of b2b marketers and 77% of b2c marketers use it to nurture their audience.
It can even help you expand your other marketing channels, like social media. With that said, marketers still face many challenges in their email marketing efforts. one of these key challenges is simply the amount of time it takes to create an engaging email from scratch. Without efficient tools, marketers can end up spending a lot of time creating and sending emails that don’t exactly look impressive. this hampers productivity and reduces the return on investment of email marketing.
many companies settle for this situation because they are not ready to invest in a tool that simplifies the process. however, email marketing tools don’t necessarily have to be expensive. You can find many free email marketing tools that can help you save time and money.
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Keep reading for our list of the top free email marketing tools:
1. hubspot email marketing
hubspot, probably best known for its marketing automation platform, recently released a free email marketing tool that can meet many of a small business’s transactional email needs.
Whether you need to send lead offer kickback emails, post-purchase thank you emails, or simply promote current campaigns, hubspot’s free email marketing version can do it. One of the best parts of Hubspot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-to-use templates so you can get started right away.
what makes hubspot email marketing stand out is, of course, its native integration with other hubspot tools, like free-forever crm. once you start an account, you get access to both tools so you can create a centralized contact database, organize it into lists, and manage and track email performance.
2. Sender
sender is one of the best free email marketing tools on the market with features to ensure deliverability. allows you to create stunning newsletters without any knowledge of html. just choose a template and customize it with elements like images, videos, and text. You can even customize your newsletters for each recipient to create even more impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
3. sending blue
sendinblue is a marketing communications platform that includes email marketing tools and additional features such as customer relationship management and landing page creation. With over 70 design templates, sendinblue’s email design features make it easy to create an attractive email. plus, all of these templates are responsive and you can preview their results to make sure your design looks the way you want on any screen format.
After designing your email, you can use features like a/b testing and segmented recipient lists to eliminate manual effort and guesswork when optimizing your campaigns and targeting your ideal audiences.
4. Omnisend
omnisend is a sophisticated eCommerce marketing platform that integrates all of your communication platforms in one place. Their free plan only includes email, but it’s more than enough to support small and medium-sized business email marketing efforts. allows you to automate the delivery of your email using behavioral triggers and easily time your communications based on the convenience of your customers.
You can use your comprehensive audience insights to send more relevant email marketing messages. design attractive newsletters with time-saving features like the product selector, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to further optimize your email performance.
5. SendPulse
sendpulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a bunch of professionally designed email templates that you can easily customize using a drag and drop editor. you can then configure these custom emails to be sent automatically at the right time based on user behavior, event trigger, and other variables.
sendpulse’s subscriber rating feature is a great way to identify your most valuable subscribers. allows you to analyze the open and click rates, as well as the read and unread rate of each subscriber. You can even set up replaceable text fields to personalize your emails by name, gender, date of birth, age, and job function.
6. Benchmark Email
referral email is a great option for an email marketing tool to design responsive emails that look great no matter what device they are viewed on. if you need to add images to your email, you can even edit the image directly on the platform. the email editor allows you to add effects, stickers and text to send your message effectively.
You have the option to choose from tons of pre-designed templates based on industry, type, and occasion. For the more html savvy, you can even use the code editor to create emails from scratch. The dual view feature allows you to see the layout of your email as you edit it, simplifying the entire email creation process.
7. Mailchimp
mailchimp is a leader in email marketing tools that you’ve probably heard of. Its free plan gives you basic email marketing features like creating and scheduling emails. What makes this a great email marketing tool is its Smart Recommendations feature, which gives you valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy with the content manager, where you can store your images and files for easy access. mailchimp lets you automate your emails at crucial steps of the buyer’s journey, so you can easily send welcome emails, order confirmations, abandoned cart reminders, and more.
8. MailerLite
Sophisticated features like landing page builder and popup customizer make mailerlite stand out among free email tools on the market. In addition to the basics like drag and drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
9. mailjet
mailjet comes with intuitive and collaborative tools to help you create effective email marketing campaigns. customize any of the pre-built templates and create responsive emails to impress any recipient no matter what device they’re using. If you’re working with a team, you’ll love the platform’s real-time collaboration feature that enables seamless collaboration.
This email marketing tool also allows you to add dynamic content so you can create personalized and relevant emails for each recipient. this helps you get much better results from your email marketing campaigns. you can also integrate the platform into your crm and easily manage your mailing list through a single dashboard.
10. Moosend
moosend is a great email marketing tool that allows you to automate repetitive tasks and saves you time. You can design behavioral email campaigns based on the information and/or activities of your subscribers. you can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click rate, as well as ROI.
This tool gives you a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass vital information between different tools. It’s also one of the only free email marketing tools that won’t include your logo in your emails.
11. EmailOctopus
emailectopus is a simple email marketing tool that runs on the amazon ses infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow for far more emails per month than most of them.
You can send unlimited emails from as many email addresses as you like. this makes it the perfect solution for a small agency or entrepreneur who represents other brands. It also integrates with third-party apps like mailoptin, wordpress, and zapier so you can seamlessly exchange customer data between different tools.
Bottom line
Most of these free email marketing tools come with solid features even without the need to upgrade to a paid plan. small businesses and sellers should be able to take full advantage of them while saving time and money. Even if you need to upgrade to suit your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.
If you’re just starting your efforts in this channel, check out our guide to email marketing for more ideas on how to get the most out of your tools.