how to make a professional mac email signature
The average worker receives more than 120 emails a day. however, email marketing is still one of the most underused marketing tools out there. That’s a shame, as our internal research shows that having a (professional) signature increases email response rates and engagement by over 20%.
Creating a great looking professional signature for mac mail is quite easy. let’s see what you have to do to get a compelling result and get that boost for your engagement.
what a professional apple mail signature should include:
- our name and title
- your company name and logo
- a high-quality photo of you
- your brand colors </li
- social media icons
- some commercial offer with a call to action (button, banner, video, link)
read more about how to make amazing calls to action with email signatures >
how to encourage more downstream engagement with social media links
connect your social media channels within your email signature using simple icons, buttons or links. Use clear calls to action like “connect with me on linkedin” or “follow me on instagram” so people actually click. Link only to your active social networks, where you really intend to engage with your prospects.
Connecting your social networks in your email signature is a quick and convenient way to increase your following, influence and brand awareness. creating a mac email signature with social media is very easy with wisestamp, and it looks great (see example below).
what not to do in your mac mail signature
When trying to create the perfect mac signature, there is sometimes a tendency to go overboard with design and features. try to resist this urge if you find it and you will end up with a cleaner, more attractive and more effective email signature.
beware of these 3 common mistakes:
1) don’t use too many colors
Adding color to your email signature is a great idea. but add too many colors? that’s a bad idea. an email signature should reflect the colors of your logo. if you don’t have one, follow the general rule: 2 colors maximum, one primary and one secondary.
2) don’t overload your signature with calls to action
It’s smart to add buttons like “follow us on facebook” that prompt recipients of your email to take action. however, do not add more than 2 calls to action within your signature, it will overload and confuse your readers.
When you want people to take action, less is more. you want to direct your email readers to the most valuable actions (you shouldn’t have more than 1 or 2 of those). so decide if it is a link to “join our newsletter”, “follow us on facebook” or “buy our offer” to give just a few examples.
3) don’t use unreadable fonts or too many font types
some fonts are difficult to read, such as cursive or decorated fonts. using them will make people not want to read your signature text and could possibly irritate most who see it. keep using clear fonts that a 10 year old could easily understand.
Some fonts are not supported by most browsers and email applications. Have you ever received an email with a bunch of weird characters in gibberish? It’s probably because the sender of the email didn’t use a web-safe font. A web-safe font is one that will work consistently across all devices and platforms (apple, pc, ios, droid, etc.).
We recommend choosing one of the following web-safe fonts:
- messenger
- georgia
- verdana
Another problem is using too many fonts. don’t mix font types, even if each is web-safe. distracting and looks less professional. 1 signature 1 font – that’s your motto.
generate a professional signature with wisestamp’s mac email signature generator
- go to wisestamp free email signature maker.
- add your professional details.
- go to templates tab > choose a designed template.
- Go to the social tab > add social media icons and links.
- go to the design tab > refine the design of your unique dividers, icons, and photos.
- go to the plugins tab > add buttons, banners, legal disclaimer, instagram gallery and more useful features. you can add an image or a logo and much more.
- click “ok, I’m done” and you’re done.